Broadcasting (Jan-June 1933)

Page scan 000367 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000367
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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America's m roLicf droadcast! M3(k by WIL S^pkwkr 4, 1921 Attention . . All squad cars! There are important happenings taking place today! Col. Martin O'Brien, Chief of St. Louis Police Dept., wearing head-phones and L. A. Benson, president of WIL, supervising broadcast. Notice the telephone "mike"? Sh-h-h! Mrs. O'RaSerty and Mrs. Cohen must be at it again! Mr. Benson now on the receiving end, is at the right. HOW unerringly the labored skill and ingenuity of those olden, pioneer days of radio broadcasting pointed to the near-miraculous things which were to follow! For even then, with equipment mostly "home-made", the vision of a tremendously important service to humanity of which this was the first step, was in the minds of these radio pioneers. How great the benefits of radio today! And away we go ! Hope there aren't any overhead bridges. As police broadcasting has developed from this small beginning into an important phase of modern police activity, so radio generally has become, almost overnight, one of the world's gigantic enterprises. And WIL for more than twelve years, has kept pace with this growth. Operating now on full time, this alert, progressive organization oSers opportunity to cover the St. Louis territory which cannot be matched elsewhere. You Cannot Adequately Cover Greater St. Louis Without Using WIL Hotel Melbourne St. Louis, Mo.