Broadcasting (Jan-June 1933)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS WOR, Newark, N. J., reports the following accounts: New — John H. Woodbury and Andrew Jergens Co., Cincinnati (beauty preparations), 39 weeks, beginning Sept. 10, Sundays, 5:30-6 p.m.; Kings Brewery, Inc., Brooklyn, 26 weeks, Mondays and Fridays, through Great Northern Advertising Corp., New York; Elizabeth Brewing Corp., Elizabeth, N. J., 5minute announcements, Saturdays, 13 weeks, through J. P. Muller & Co., New York; New York Carpet Cleaners Ass'n, Brooklyn, Mondays and Thursdays, 5 weeks, through Directory Advertising Service, Jamaica, L. I.; Forhan Co., New York (toothpaste), transcriptions, Mondays to Fridays, inclusive, 26 weeks, through SHB, New York. Renewals — R. H. Macy & Co., New York, Mondays to Fridays, inclusive, 50 weeks, direct; Alfred W. McCann Laboratories, New York, "Pure Food Hour", four mornings weekly, 40 weeks; Stanco, Inc., New York (Flit), three mornings weekly, 34 weeks; (General Baking Co., New York (Bond Bread), Wednesdays, 4 weeks. WIP, Philadelphia, reports the following accounts: Adam Scheldt Brewing Co., Norristown, Pa. (Valley Forge Special), sports talks six days weekly, through Richard A. Foley Agency; Michell Seed House, Philadelphia, organ programs thrice weekly, 13 weeks, direct; General Utilities Corp., Philadelphia, distributor of William Oil-O-Matic heaters, 5-minute news period daily, direct; and announcements for the fofiowing on the morning Town Tattler and the evening Magazine of the Air: John B. Stetson Co., Philadelphia (hats), direct; A. S. Boyle Co., Cincinnati (Old English floor wax), through S. Schoffenberger; Oneida Community, Ltd., Oneida, N. Y. (silverware), through H. H. Noyes; Scientific Laboratories of America, San Francisco (Reducoids). Bob Roberts & Associates; Gaston de Paris Co. (cosmetics), direct; R. Wurlitzer Co., Cincinnati (musical instruments), through Philip Weiss; Tube-O-Food Products (icing), direct. The Crazy Water Hotel Co., Mineral Wells, Tex. (Crazy Crystals), has changed from electrical transcriptions to live talent on WIP. WBBM, Chicago, reports signing Climalene Co., Canton, O. (Climalene), for a renewal of its twice weekly morning program featuring the Merry Macs and Sheri McKay, 13 weeks, through W. S. Hill, Inc., Pittsburgh; Reo Motor Co., Detroit (motor cars), 26 daily announcements, through Maxon, Inc., Detroit; Travel Guild, Inc., Chicago, 26 daily announcements, through Ferry-Hanley Chicago; Hamlin's Wizard Oil Co., Chicago (Hamlin's Wizard Oil), Pat Flanagan's sport revues, 15 minutes, seven nights a week from May 29 to end of the World Series ball games, direct; Witter Water Co., Chicago (mineral water), five a week morning series from May 10, through Guenther-Bradford, Chicago. WNAC, Boston, reports the following accounts: Marcus-Lesoine, Inc., San Francisco (Lovalon shampoo), Don Silva, soloist, transcriptions, Tuesdays and Fridays, April 18 *o May 5, Fridays, May 11 to Sept. 21, Erwin Wasey & Co. San Francisco; National Oil Products Co., Harrison, N. J. (Admiracion soapless shampoo), transcriptions, Wednesdays arvd Fridays, May 19 to Dec. 13, Charles Dallas Leach, Newark, N. J. WENR, Chicago, reports signing Clark Brothers Chewing Gum Co., Pittsburgh, (Teaberry gum), for three 5-minute sports news flashes daily for 52 weeks; handled by E. M. Power, Pittsburgh. Numismatic Co., Ft. Worth, Texas (rare coins), is using three weekly 15-minute dram-atic programs. Handled by Guenther Bradford, Chicago, and SHB. WMAQ, Chicago, reports signing Schoenhofen Brewing Co., Chicago (Edelweiss beer), for three 15-minute programs a week, evening time, for 17 weeks from May 15, using Joe Parsons as "Edelweiss Joe"; handled direct. Evergreen Memorial Park and Woodlawn Memorial Park (cemeteries), Chicago, sponsoring "Old Songs of the Church" with mixed quartet in Sunday morning quarterhour programs for 52 weeks from May 14; handled by E. H. Brown, Chicago. NUMISMATIC Co., Ft. Worth (rare coins), is using quarter-hour dramatic programs weekly for three weeks on WGY, Schenectady; WTAM, Cleveland; KDKA, Pittsburgh, and KOA, Denver; handled by Guenther-Bradford, Chicago, and SHB. WGN, Chicago, reports signing the Vedeco Sales Corp., New York (Melba cosmetics), on a renewal for an indefinite period effective May 22. Program features Francis X. Bushman in stories about movie stars six mornings a week for quarter-hour periods; handled by Rogers & Smith, Chicago. Battle Creek Foods Co., Battle Creek, Mich, (health foods), has renewed sponsorship of "Painted Dreams" for 12 weeks on revised schedule, using quarter-hour feature, through Erwin Wasey & Co., Chicago. WJSV, Alexandria, Va., reports the following new accounts: Borden Co., New York (cheese), half hour studio program weekly, 13 weeks, through Young & Rubicam, New York; United Remedies, Chicago (Kolor-Bak), daily except Sunday announcements, 52 weeks, through SHB; Crystal (jorp.. New York (Outdoor Girl products), weekly half hour transcription titled "Omega Sorority Dance", 13 weeks, through Hanff-Metzger, New York. CUPPLES Co., St. Louis (fruit jars), is using announcements on WGY, Schenectady, from May 1 to June 15; handled by D'Arcy Advertising Co., St. Louis. How Coffee Company Met Demand for Pictures of its Radio Stars A UNIQUE merchandising scheme has been introduced by the Nash Coffee Co., Minneapolis, which is sponsoring a program on WCCO and is planning to release electrical transcriptions throughout its entire trade territory in the northwest through the Minneapolis office of Erwin, Wasey & Co. Because of the immediate popularity of "Scullery Skits", the farce comedy program, the Nash Company and WCCO were swamped with requests for a picture of the entertainers — Tim, an Irish janitor, and Tena, a Swedish maid. After pondering the usual methods of distributing the pictures, L. O. Isackson, vice president of the Nash Company, conceived the idea of printing the picture on a circular piece of cardboard which would fit into the rim of the coffee can. Interest in the picture was further aroused by having the characters in the skit visit a photograph gallery to have their pictures taken. This provided a splendid opportunity for a highly comic program. After this program, the announcement was made that the picture of Tim and Tena could be obtained with each can of Nash's toasted coffee purchased at any food shop. The "plugging" of the picture offer continued for four weeks. "The demand for our coffee immediately increased everywhere that WCCO reached," Mr. Isackson said. "The day after the first announcement of the picture went on the air, we felt a decided 'tug' on our coffee at the factory. Merchants called us on the telephone asking for more coffee. One large chain telephoned for extra coffee to be rushed to its stores. "Out of town dealers wrote in asking us to rush them coffee with the pictures. Since we have been making this offer over the air, we have opened many new accounts daily, accounts we were never able to interest in stocking our coffee before. All in all, it is the most successful radio merchandising plan we have ever found." KFI, Los Angeles, reports new accounts as follows: Harold F. Ritchie and Co., Inc. (J. C. Eno, Ltd.), New York, twice a week for 52 weeks with Crime Club transcriptions, through New York office of N. W. Ayer and Son; Stanco, Inc., New York (Nujol), has taken five times a week with the Dr. Copeland transcriptions for 60 days, through McCann-Erickson, Inc., New York; Bristol-Myers Co., New York (Francis Ingram preparations), transcriptions once weekly for 52 weeks, through Pedlar and Ryan, Inc., New York; Affiliated Products Inc., Chicago (Edna Wallace Hopper products), with transcriptions, three times weekly for three months, through Blackett-Sample-Hummert, Inc., Chicago; Crowell Publishing Co., New York (Woman's Home Companion), once a week for 52 weeks with shopping news, through Geyer Co., New York; J. W. Marrow Mfg. Co., Chicago (Mar-O-Oil shampoo), renewing June 7 for 6 months, twice a week with speaker and pianist, placed through Graham Hughes, 351 N. Westr ern Ave., Los Angeles. ADDITIONAL accounts reported by WOR, Newark: Ward Baking Co., New York, Mitzi Green "Happy Landings" transcriptions renewal to Sept. 7, thru WBS; Runkel Bros., New York (cocoa and chocolate), thrice weekly for 10 weeks, thru Joseph Katz Co., New York; BeckwithChandler Co., Newark (paints, varnishes), twice weekly to Aug. 15; Piso Co., Warren, Pa. (Piso cough syrup), weather reports starting Nov. 1, 1933, to Feb. 27, 1934. WIBO, Chicago, reports signing Walter R. Kirk, Inc., Chicago (soap flakes), six mornings a week in quarter-hour musical programs for an indefinite period; handled by C. Wendell Muench, Chicago. Station also reports Freeman Shoe Co., Chicago (shoes), using two 15-minute evening programs a week; handled by Dade Epstein, Chicago. Alamo Mineral Crystals, Chicago (health water crystals), sponsoring 15-minute musical programs six afternoons a week for indefinite period; direct. ARROWHEAD WATER Co., Los Angeles, on May 18 inaugurated "Fraternity House" over KFAC. Weekly program carries a collegiate flavor with new acts and talent. Special auditorium enables audience to witness each performance. Handled direct. TARZAN MINERAL WATERS, Los Angeles, which has long sponsored hill billy acts on San Francisco and Los Angeles stations, has begun a 5-times-a-week program over KMTR, Hollywood. New act will feature Clarence Muse, colored entertainer of stage, screen and radio fame, and composer of "Sleepy Time Down South". Handled direct. WEAF, New York, reports signing the Numismatic Co., Ft. Worth, Tex. (coins) for "Dramatized Dimes", Wednesdays, 7:30-7:45 p.m., EDST, thru SHB. NBC also reports signing Julius Grossman, Inc., Brooklyn, N. Y. (shoes) for "Baby Rose Marie", Sundays, 12-12:15 p.m., EDST, thru Leon A. Friedman, New York. PINE TREE PRODUCTS Co., Newport. N. H. (Pine Tree soap products) on May 23 began the sponsorship of Billy Van's Sunshine Dinner Club over WEEI, Boston, conducted by Billy Van, former Broadway star who now heads the Pine Tree concern. WAAF, Chicago, reports signing Airy Fairy Mills, Minneapolis (quick biscuit dough), for time announcements and advertising contest for an indefinite period; handled by Addison Lewis & Associates, Minneapolis. KFRC, San Francisco, has signed the National Oil Products Co., Harrison, N. J., for two weekly five minute transcriptions, the contract running until Dec. 31, and placed by SHB, New York. Page 24 BROADCASTING • June 1, 1933