Broadcasting (Jan-June 1933)

Page scan 000379 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000379
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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A Blanket for Summer . . . A "blanket" 25,000 watts wide. WBT's perfect (minimum) coverage of 458,201 radio listeners. Not just population. But a selected way-abovethe-average radio market for your merchandise. Here are the complete figures (from the New Listening Area Study published by the Columbia Broadcasting System, May, 1933). Market Data, WBT Primary Secondary Listening Areas Area Area No. of Counties 85 291 Urban Population 833,763 2,007,805 Rural Population 2,334,453 5,150,218 Total Population 3,168,216 7,158,023 Total Families 655,193 1,535,483 Radio Homes 127,278 342,882 Radio Listeners 458,201 1,234,375 Per Capita Savings $42.13 $59.45 Residence Telephones 104,355 271,243 Passenger Automobiles 360,237 683,661 Domestic Gas Customers 45,186 196,404 Electric Wired Homes 206,972 461,402 Annual Retail Sales $616,190,000 $1,622,470,000 Power Increase in 1932. New CBS survey reveals more than ten times increase in Primary Area. No rate increase. WBT WILDER BUILDING CHARLOTTE NORTH CAROLINA # Key Station of the Dixie Network of the Columbia Broadcasting System Sales Office: New York and Chicago, RADIO SALES, Inc. June 1, 1933 • BROADCASTING