Broadcasting (Jan-June 1933)

Page scan 000381 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan-June 1933
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Jan-June 1933)
Leaf #:
000381
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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B RO A DmST I N G SeS-Montll, * Vol. 4 No. 12 Canada and Foreign $4.00 the Year combined with WASHINGTON, D. C. JUNE 15, 1933 $3.00 the Year 15c the Copy Two hours of noon day entertainment, designed for housewives both in the city and on farms — to relieve the monotony of housekeeping. Twelve of our present clients are increasing their sales, with programs during Town and Country Time. THE WOMEN'S HOUR Timely hints on housekeeping — style trends — movie gossip. A period from ten to tenfifteen each week-day morning, bringing in splendid results for announcement advertisers. THE FARM FOLKS HOUR Promptly at 5:30 A.M. the rooster crows, signalling the beginning of the day's activities for KJVIOX, and from then until seven o'clock Charley Stookey and his crew entertain and inform our farm and rural listeners. Fifteea-advertisers this past winter found the Farm Folks Hour most productive for sales of their products to this group of listeners. BASEBALL AND SPORTS Being the Southwestern tip of big baseball activities, sports fans througho GJ^' Mississippi Valley look to KMOX and F. Laux, chief sports announcer, for accu play by play reports of all important sj ing events. \^ \ On it goes — the KMOX Parade. Each unit doing a real job and the whole serving one of t finest markets in the country. KMOX WILL SELL YOUR PRODUCT . . KMOX 50,000 WATTS THE VOICE OF ST. LOUIS, INC. 275.1 Meters ST. LOUIS, MO. 1090 Kilocycles MART BUILDING and RADIO SALES, INC., 485 Madison Avenue, New York 410 N. Michigan Avenue, Chicago WESTERN KEY STATION OF THE COLUMBIA BROADCASTING SYSTEM