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If Your Product Is Used By Women Consider These Facts About
WLS will be one of the major stations in Chicago not handling baseball broadcasts this summer. Maybe that's another reason for considering the WLS afternoon women's program this summer.
This is a picture of 15,866 jars of home canned fruits, meats and ' vegetables sent in by women list
eners and entered in a canning contest sponsored on WLS by a manufacturer of glass jars.
In a series of broadcasts sponsored by a manufacturer of a washing machine. Miss Crane had the machine running in the studio while she told listeners of its many features. Five programs resulted in 2,540 women writing the manufacturer for sales literature.
Increased sales, and inquiries at lower cost have been consistently secured from WLS advertising. Detailed information regarding results obtained by our advertisers will gladly be given.
THE PRAIRIE FARMER STATION CHICAGO
BURRIDGE D. BUTLER, President GLENN SNYDER, Manager
50,000 Watts . 870 Kilocycles CLEAR CHANNEL
Advertisers, after all, want results. If your product is used, or its purchase influenced by women, you particularly will be interested in the results WLS has obtained for advertisers with like interests. For example:
Announcements during an afternoon woman's program five timeii brought 20,083 requests for an Art Needlework Book. One 5-minute broadcast alone brought over 8,000 replies — each with 10c enclosed.
A manufacturer of materials for making hooked rugs received, from S announcements on WLS, i,i76 letters from women listeners. Each was a request for a catalog picturing hooked rug designs and indicated a definite interest in the purchase of materials advertised for making such rugs.
A manufacturer of a product for scouring and cleaning kitchen utensils started a schedule of announcements on WLS as well as several other stations. The sales response from WLS was so great that 8 other midwest stations were cancelled and efforts concentrated over WLS.
The women's programs on WLS are conducted by Martha Crane, long identified with this station. She is personally known to thousands of her women listeners through her work on the Editorial Staff of Prairie Farmer and the personal contacts gained thereby, as well as through station activities.
The Homemakers' Hour is broadcast on Monday to Friday, inclusive, 2:15 to 2:45 CDST, and limited
sponsorship participation is offered for one — two or five minute periods at rate schedules and quantity discounts applying to such periods. A fifteen minute period, preceding Homemakers' is also available Tuesday to Friday, under Miss Crane's supervision. Another period in the morning — 9:45 to 10:00 CDST, likewise with Miss Crane's services, is also open on certain days.
Martha Crane's broadcasts are often based on demonstration of the use of the product advertised. During the 15 week broadcasts of a series of practical talks on home canning, sponsored by a manufacturer of fruit jars, more than 23,000 women listeners wrote Miss Crane for literature and advice on canning.
June 15, 1933 • BROADCASTING