Broadcasting (Jan - June 1936)

Page scan 00011 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
00011
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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B'liinriHiif" New England has money to spend . . . a larger weekly pay envelope than the average for other sections . . . the country's highest per capita surplus as shown by savings deposits. A rich nnarket, worth intensive and thorough cultivation! Yet New England, as small as it is in area, is not a concentrated market in the sense that it can be sold through the medium of one station or a small group ,of stations. I New England has so many large, separate centers of population, served by their own popular local stations, that a 50,000 watt station alone can have but scattered effectiveness in covering the whole area — especially when so many of the local stations are outlets for national network programs. You must combine a large group of these local stations in order to command a New England-wide audience. COVER ALL NEW ENGLAND WITH YOUR 1936 BUDGET The Yankee Network does this for you. Its 12station network — with intensive coverage from Bridgeport to Bangor — delivers a larger audience than can be reached by any other group of stations. By using the Yankee Network you can make your budget cover all New England in the most effective way. Your sales message will reach the greatest number of people in this rich territory. THE YANKEE NETWORK, INC 21 BROOKLINE AVENUE, BOSTON EDWARD RETRY & CO.. INC.. Exclusive National Sales Representative Yankee Network Published semi-monthly by Broascastinq Pubucations, Inc., 870 National Press Buildintr, Washington, D. C. Entered as second class matter March 14, 1953, at the Post Office at Washingrton, D. C, under act of March 3, 1879. I