Broadcasting (Jan - June 1936)

Page scan 00013 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
00013
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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1 THE JULIAN & KOKENGE CO. Came to CBS Sept., 1935. Beginning Jan., 1'9.36, the hook-up increases 150%. A daytime advertiser. FOOTSAVER SHOES KLEENEX CO. Came to CBS April, 1935. Now on third renewal, broadcasting 5 times a week. A daytime advertiser. KLEENEX KOLYNOS CO. 45 months on CBS. Used 6 months in 1931; 6 months, 1932; 10 months, 1933; 11 months, 1934; 12 months, 1935. Increased broadcasts 1 to 5 times a week. KOLYNOS TOOTHPASTE G. KRUEGER BREWING CO. Began network broadcasts November, 1935. KRUEGER'S BEER LADY ESTHER CO. On CBS for last 27 months. Began Oct., 1933. Number of broadcastr per week doubled since. LADY ESTHER COSMETICS THE LARNED CO. Began seasonal broadcast on CBS September, 1934. Returned to CBS October, 1935. HILL'S NOSE DROPS LEHN & FINK PRODUCTS CO. PEBECO TOOTHPASTE • 22 months on CBS. Began January, 1931 .Hook-up has trebled, broadcasting time has doubled since. LEVER BROTHERS CO. 6 months on CBS. Began July, 1935. LUX TOILET SOAP LIGGETT & MYERS TOBACCO CO. 33 months on CBS.Began Jan., 1932. CHESTERFIELD CIGARETTES LINCOLN MOTOR CAR CO. Began on CBS December, 1935. LINCOLN-ZEPHYR MOHAWK CARPET MILLS Began on CBS February, 1935. Is now a year-round CBS daytime advertiser. MOHAWK CARPETS PACKARD MOTOR CAR CO. Came to CBS September, 1935. PACKARD 120 PET MILK SALES CORP. 1 1 2 consecutive weeks on CBS. Broadcasting twice a week. A daytime advertiser. PET EVAPORATED MILK PHILCO RADIO & TELEVISION CORP. 62 months on CBS.Year-round CBS advertiser 1933-1934-1935. Broadcasts increased from 1 to 5 times a week. PHILCO RADIOS LOUIS PHILIPPE, INC. More than 2 solid years on CBS. Now broadcasting 5 times weekly. A daytime advertiser. LOUIS PHILIPPE COSMETICS PILLSBURY FLOUR MILLS CO. 250 weeks on CBS. Began Jan., 1929. Without interruption on CBS since Sept., 1933. Daytime broadcasts have doubled; CBS appropriation more than doubled. PILLSBURY FLOURS CHAS. H. PHILLIPS CHEMICAL CO 2 1 5 weeks of broadcasts on CBS. Began September, 1931; hookup increased 30%. PHILLIPS' DENTAL MAGNESIA THE POMPEIAN CO. Began October, 1931, 1 5 -minutes weekly. Returned December, 1935, 45-minutes weekly, in daytime. POMPEIAN COSMETICS REMINGTON-RAND, INC. Began on CBS December, 1932. Has since doubled hook-up and increased broadcasts. R-R OFFICE EQUIPMENT R. J. REYNOLDS TOBACCO CO. 30 months on CBS. Began June, 1931. CAMEL CIGARETTES D. A. SCHULTE, INC. A newcomer. Began December, 1935. SCHULTE STORES SOCONY-VACUUM OIL CO. 21 months on CBS.Began Jan., 1933. Returned Oct., 1934.Yearround advertiser in 1935. SOCONY GASOLINE AND OIL STANDARD OIL CO. OF INDIANA One broadcast on CBS in 1930; one in 1931. Began regular weekly series on CBS Oct., 1935. RED CROWN GASOLINE STANDARD OIL CO. OF NEW JERSEY Began on CBS in November, 1932, 15 months of CBS broadcasting. Hook-up has increased 50%. ESSO GASOLINE STEWART-WARNER CORP. Begins second year of consecutive weekly CBS broadcasting February, 1936. ALEMITE LUBRICANT STUDEBAKER SALES CORP. 2 broadcasts on CBS in December, 1928. 22 months of broadcasting on CBS since September, 1933. Exclusively on CBS since July, 1935. STUDEBAKER MOTOR CAR TIME, INC. 100 weeks on CBS. Began March, 1931. Increased number of broadcasts and hook-up. TIME MAGAZINE AND PICTURES U. S. TOBACCO CO. 7 months on CBS. DILL'S BEST & MODEL TOBACCOS WARD BAKING CO. Began on CBS January, 1930, 30 minutes a week. Returned to CBS, December, 1935, 45 minutes a week. WARD'S BREAD & CAKE WASEY PRODUCTS, INC. 8 months in 1933; 11 months, 1934; 12 months, 1935. Hook-up more than doubled. Now broadcasts 6 times a week, day and night. ZEMO, KREML, MUSTEROLE, EDWARD'S CTC SELTZER WM. WRIGLEY JR. CO. Seven years a CBS advertiser. Began December, 1928 with 1 broadcast a week on 7 stations; now broadcasting 5 times weekly over 54 CBS stations. WRIGL3Y CHEWING GUMS WYETH CHEMICAL CO. 44 of last 50 months on CBS; began Nov., 1931; increased broadcasts 3 to 5 times a week. A daytime advertiser. JAD SALTS THE COLUMBIA BROADCASTING SYSTEM . 485 MADISON AVENU2, NEW YORK, N. Y. rlJanuary 1, 1936 • BROADCASTING Page 5