Broadcasting (Jan - June 1936)

Page scan 00014 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
00014
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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99 1935 was a good year for F & S largely because we fought, bled and darnednear-died to make it a good year for our customers. 1936 is going to be the same way, and because of the same reasons. If you would like to have about eighteen unusually active (and fairly intel ligent ! ) young fellows working for you on your radio problems — if you want a lift on creative ideas or statistical dope, or if you just need some plain ordinary foot-work done for you — give us a ring and watch what happens. We'd rather show our wares than talk about them. SS^FREE 6 SLEININGER. INC^ NEW YORK 110 Eart 42nd St. Laxington 2-86&0 CHICAGO ISO N. Michigan Franklin £373 DETROIT New Center Building Trinltv 2-8444 SAN FRANCISCO Russ Building Sutter 5415 LOS ANGELES C. of C. BIdg. Richmond il84 WHO . . . (NBC) . Des Moines KFAB (CBS) . Lincoln-Omaha KSD (NBC) . . . . St. Louis WGR-WKBW (CBS) . . Buffalo WAVE . (NBQ . . . Louisville KFWB WIND-Gary WJJD-Chicago WTCN . . . Minneapolis-St. Paul KOIN . (CBS) .... Portland WHK . . . (CBS) . Cleveland KOIL (NBC) .... Omaha KOL (CBS) . . . . Seattle KMBC . . (CBS) Kansas City KVI (CBS) . . . . Taeoma Page 6 BROADCASTING • January J, 1936