Broadcasting (Jan - June 1936)

Page scan 00033 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
00033
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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C„..B.« or COMMERCE BU.UO^MO EAPOL. = , ■ Dec. 17. 1935 ^ T Tavlor, Manager, St;illo. Texas Dear Mr. Taylor: lu^e ' . . feels compelled to ^0P [f cake Floor «he writer ie*-i!^ ^.v,© recent one of ^^ek ^Pr'^^r^Sl d^^^f ^'tiarwe'hSe ever seen. the most SraP^'i ^ration tnai; w° radio station cooper ^ a quality product i^^^^ ^^u can s^^ Is extensively adv^e during a gi ^^tuall2 Lvement to the con^^^^ ,^gt^^^^^ amazingly ^^^^^jgveEMT-^^iggr^^ Osn -^i£ctjere_.£2UE^--^;j^ atlcsl5_-Sii iM KGNC CO-OPEPATIOM SALES M SamdGolc Best wislies. very truly 7°^^' SCG-52 GENERAL MILLS, I^C v By ^■p advertising Director of ^avex KGNC installed the first vertical radiator in Tex^ as November 1, 1935. This new antenna increased KGNC coverage 75% to 100%. THE CHART SHOWS the Amarillo territory audience of K G N C in comparison with the Amarillo territory audiences of all out-oftown stations. The chart was prepared from the results of an impartial "Radio-Listener" survey conducted in November, 1935, by CORNELL & COMPANY, certified public accountants and survey engineers. Daytime Amarillo territory audience of K G N C Daytime Amarillo territory audience of out-of-town stations Nighttime Amarillo territory audience of K G N C Nighttime Amarillo territory audience of out-of-town stations JOHN BLAIR & CO. NATIONAL REPRESENTATIVES STATION KGNC: 2500 Watts Daytime — 1000 Watts Nighttime— 1410 KC. January 1, 1936 • BROADCASTING Page 25