Broadcasting (Jan - June 1936)

Page scan 00035 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
00035
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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Couid JVof Cover Territorif As EfficienHt/ As KWK If you equipped every man on your sales force with seven league boots, they would surely be able to cover territory. But even if such a thing were possible, they couldn't begin to compare with the coverage of KWK. Our continual concentration on this large and important St. Louis area, assures the advertiser a maximum return on his investment. We will be very pleased to help you plan an advertising campaign especially suited to your requirements. THOMAS PATRICK IXC. HEPRESE^TATIVE— PAUL H. RAYMER CO. HOTEL CHASE ST. LOUIS, MO. NEW YORK CHICAGO SAN FRANCISCO Unuary J, 1936 * BROADCASTING Page 27