Broadcasting (Jan - June 1936)

Page scan 00097 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
00097
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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k V ^^^^ ,0 ^oV* AGENCY MEN! Watch for the letters above — these radio "hot spots" — which we send I to you the day that we receive the information from the stations. These hot spots are genuine spot radio opportunities and we send them to you only bei cause we know they are real bargains land worthy of your consideration. STATIONS REPRESENTED Columbus, Ohio .... Cedar Rapids-Waterloo, Iowa Des Moines, Iowa Detroit, Michigan Houston, Texas . . Los Angeles, Calif. . Omaha, Nebraska . Phoenix, Arizona St. Paul Minneapolis, Salt Lake City, Utah San Francisco, Calif. Shreveport, La. KSO* M: mn. WBNS WMT* KRNT* WWJ KTRH KNX** WOW KTAR KSTP KDYL KSFO** KWKH KTBS Jofui Bfair & Gmpanii NEW YORK CHICAGO DETROIT SAN FRANCISCO^ 341 Madison Ave. 520 N. Michigan Ave. New Center BIdg. 3100 Russ Building Murray Hill 2-6084 Superior 8660 Madison 7889 Douglas 3188 !6 January 15, 1936 • BROADCASTING i Page 2S