Broadcasting (Jan - June 1936)

Page scan 000101 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
000101
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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p National magazine advertising calls for the best eye appeal — it demands the best in artwork, copy and printing. Any advertising represents too great an investment to put it at the mercy of poor production. A publication advertiser who buys poor photographs or cheap engravings starts with a heavy handicap in the race for results. Radio advertising calls for the best ear appeal. The economy of the best production job applies with equal force. With thousands of dollars in time costs at stake, why take a chance on second-rate transcriptions? It isn't worth the small saving to stint on the quality of your recorded program, because the audience won't listen to a poor transcription of even the finest artists ! There is no finer recording available than that afforded by World's vertical process. Many radio and advertising men consider World Broadcasting System the leader in the field of electrical transcriptions. WORLD keeps step with RADIO PROGRESS in 1936 The new offices of World Broadcasting System at 711 Fifth Avenue, in the heart of New York's radio and advertising districts, represent only the latest step in a six-year march of progress. The completion of the new recording studios marks a new era for electrical transcriptions. From every standpoint, they are the finest that the science of sound reproduction has yet been able to devise. For World is more than just a transcription company. It is a unified organization designed to supply a much needed service to radio. World is a broadcasting system, in every sense of the word. No matter what the requirements may be, if they involve recorded programs. World is ready to meet them. Write for WBS complimentary booklet "For Radio Results, Facts First — Then Continuous Research" reprinted from an article by the President of one of the largest national advertisers using radio today. It is an excellent guide to successful broadcast advertising. TRADEMARK REG. U.S. PAT. OFF. ySTEM, Inc. NATIONAL BROADCASTING BUILDING 711 FIFTH AVENUE, NEW YORK, N. Y. Ill Offices also at 523 Mortgage Guarantee BIdg., Atlanta, Georgia, and 1050 Howard St., San Francisco, Calif. *DADCASTING SYSTEM. INC.), WESTERN ELECTRIC LICENSEE