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ANNOUNCING
the Corn Belt Wireless
— the network without lines
H
ERE is something new in commercial broadcasting — a group of midwest stations that broadcast the advertiser's program simultaneously, during daytime hours — without the use of lines. The broadcasts originate in the studios of WHO, Des Moines. The daytime signal from WHO's 50,000-watt transmitter is picked up by other midwest stations and rebroadcast from their own transmitters. WHO and WOC radio engineers have been experimenting for over a year with this truly "wireless" network, and tests have shown that it works.
Advantages — The advertiser using the Corn Belt Wireless Network has three important advantages:
1. He receives intensive coverage of one of the richest agricultural territories in the country, where buying habits of listeners and sales problems are similar.
2. Since there is only one talent cost, he is able to utilize better programs.
3. To the cost of station time, he does not have to add line charges.
Stations — The Corn Belt Wireless Network is flexible. Any or all of the following stations may be used in connection with WHO: KFAB, Lincoln — KOIL, Omaha — WOC, Davenport — KMBC, Kansas City — KM A, Shenandoah — KFJB, Mai-shalltown — WNAX, Yankton.
It is significant that WHO is able to deliver, to each of these cities at some distance from Des Moines, a signal sufficiently dependable and strong to assure
i MINNESOTA v.^^
S. DAK.
W-N-A-X ;
N E B R
i WISCONSIN
K-F-A-B
MISSOURI \
S I LLI NOI S
K-M-B-C
KANSAS
The map above shows the location of the radio stations that form the Corn Belt Wireless Network.
good results in the rebroadcasting. This fact reemphasizes the importance of the reliable broadcast service which WHO gives to such an extensive area in the midwest.
How are your sales in this area? Would a broadcast including all or part of the Corn Belt Wireless Network stations be an important factor in helping you get additional business? Write, wire or phone for facts on cost and available time.
CENTRAL BROADCASTING COMPANY, DES MOINES, IOWA
J. O. M ALAND, Manager m. m m m Phone 3-7147
WHO
ESSENTIAL
COMPLETE RADIO COVERAGE
I O WA
THE MID-WEST
CLEARED-CHANNEL — 50,000 WATTS —FULL-TIME
National Representatives: FREE & SLEININGER, Inc New York, Detroit, Chicago, Los Angeles, San Francisco
• March 1, 1936 • BROADCASTING
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