Broadcasting (Jan - June 1936)

mittee who attended the meeting were : Waldo Abbot, University of Michigan; James W. Baldwin, XAB ; Morse A. Cartwright, American Association for Adult Education; W. W. Charters, Ohio State University; H. W. Chase, New York University; A. G. Crane, University of Wyoming; Lester E. Cox, KWTO, Springfield, Mo.; Walter Damrosch, NBC; M. S. Eisenhower, Department of Agriculture; Willard E. Givens, NaI tional Education Association; Tom C. Gooeh, Dallas Times Herald, Tex. ; Rev. George Johnson, Catholic University of America; Lambdin Kay, WSB, Atlanta; Edgar Bill, WMBD, Peorial, 111.; John F. Killeen, FCC Director of Broadcasting; Cline M. Koon, Office of Education; Mrs. B. F. Lanworthy, I President, National P. T. A.; Lu' ella S. Laudin, Women's National I Radio Committee; L. R. Lohr, President, NBC; H. B. McCarty, University of Wisconsin; C. S. I Sarsh, American Council on Education (for Dr. Zook) ; Allen Miller, University Broadcasting Council (guest) ; E. R. Murrow, CBS (guest) ; A. D. Ring, FCC; Morse Salisbury, Department of Agriculture (guest) ; John Shepard, III, Yankee Network; Levering Tyson, National Advisory Council; Judith C. Waller, NBC; Frederick A. Willis, CBS; William Dow Bout■well. Office of Education (guest) ; C. F. Klinefelter, Office of Education, and J. W. Studebaker, U. S. Commissioner of Education, presiding. Foundation for Research Organized by the ANA THE new Advertising Research ^ Foundation of the Association of National Advertisers, formed in February at a meeting of advertisers and agency executives, is designed "as a joint undertaking" and is to be "an instrument to serve the common cause of advertising", according to Lee H. Bristol, of Bristol-Myers Co., its chairman. The foundation has not yet started to function. Besides Mr. Bristol, officers are: Richard Compton, Blackman Adv. Inc., vice chairman; Milton J. Blair, J. Walter Thompson Co.; Ken R. Dyke, Colgate-PalmolivePeet Co.; Turner Jones, Coca-Cola Co.; Chester J. LaRoche, Young & Rubicam Inc.; H. K. McCann, McCann-Erickson Inc.; Allyn B. McIntire, Pepperell Mfg. Co.; Stuart Peabody, The Borden Co.; Guy C. Smith, Brooke, Smith & French Inc. ; John Benson, president, American Association of Advertising Agencies, and Paul B. West, president, ANA. General Baking to Discs GENERAL BAKING Co., New York (Bond Bread) discontinued the Adventures of Terry & Ted on CBS Feb. 28 and beginning March 2, will use transcriptions on seven Eastern stations. The sponsor shifted to discs because of the coming of daylight saving, to permit schedules to fit each community. The quarter-hour discs, made by WBS, will be broadcast five nights a week, Monday through Friday. Stations, in addition to those that have been using them for some time, are: WHK, WOR, WW J, WTAG, WDRC, WJAR, WCAU. Batten, Barton, Durstine & Osborn Inc., New York, is the agency. Spring to Witness Network Deletions Number of Sponsors Closing Fall and Winter Campaigns WITH completion of the regular fall and winter campaigns efforts of a number of network sponsors, Broadcasting presents, based on information available up to press time, a list of accounts that sign olT the networks within the next few weeks. The dates given here are the time of the last broadcast. NBC Union Central Life Insurance Co., Cincinnati with Roses and Drums, Sundays 5-5:30 p. m., March 29 (WJZ). Life Savers Inc., Port Chester, N. Y. (candy mints) with The Life Savers Rendezvous, Wednesday, 8-8 :30 p. ra., with rebroadcast at 11:30, March 11 (WJZ). L. C. Smith Corona Typewriter Co.. Svracuse (typewriters) with Nine to Five, Thursdays, 7:15-7:30 p. m., March 12 (WJZ). Vick Chemical Co., New York (cold remedies) with Grace Moore-Vick's Open House, Mondays, 9:30-10 p. m., March 9 (WEAF). Campana Sales Co., Batavia, 111. (hand lotion) with Grand Hotel, Sundays, 6:30-7 p. m., March 15 (WJZ). Wheatena Corp, Rahway, N. J. (cereal) with Popeye the Sailor Man, Tues., Thurs., Sat., 7:15-7:30 p. m., March 28 (WEAF). Sherwin-Williams Co., Cleveland (paint, varnish) with Metropolitan Auditions of the Air, Sundays, 3:30-4 p. m., March 29 (WEAF). Smith Bros., Poughkeepsie, N. Y. (cough remedies) with Melody Matinee, Victor Arden's orchestra, Sundays, 2-2:30 p. m.. March 29 (WEAF). Humphrey's Homeopathic Medicine Co., New York (tonic) with Sweethearts of the Air-Breen and De Rose, Wed., Fri., 5:15-5:30 p. m., Feb. 27 (WJZ) : WEAF show remains on the air using the same title and talent. Scott & Bowne Inc., Bloomfield, N. J. ( Scott's Emulsion ) with Gabriel Heatter as news commentator, Sundays, 5 :45-6 p. m., March 15 (WJZ). Spratts Patent Ltd., Newark (dog food) with Albert Payson Terhune. Saturdays,' 5:45-6 p. m., April 4 (WJZ). CBS Pillsbury Flour Mills Co., Minneapolis (flour) with Mary Ellis Ames Cooking Close -Ups, Wed., Fri., 11-11:15 a. m., Feb. 28. Pompeian Co., Bloomfield, N. J. (cosmetics) with Tea at The Ritz, Mon., Wed., Fri., 4 :45 p. m., Feb. 28. Packard Motor Car Co., Detroit (motor ears) with Lawrence Tibbett, Tuesdays, 8 :30-9 p. m., March 17. Consolidated Cigar Co., New York (Harvester Cigars) with Teddy Bergman-Harv and Esther, Thursdays, 8-8:30 p. ra., March 5. H. J. Heinz Co., Pittsburgh (57 Varieties) with Meredith Moulton as Hostess Counsel, Mon., Wed., Frid., 10-10:15 a. m., with rebroadcast at 1 p. m., April 3. Delaware, Lackawanna & Western Coal Co., New York (Blue Coal) with 'Vanished Voices, Mon., Wed., 6 :35-7 p. m., March 25. * Larned Co., New York (Hill's nose drops) with The Imperial Hawaiian Band, Thursdays, 6:45-7 p. m., April 9. MBS Whelan Drug Stores Delaware Corp., New York (chain druggists). Yours Sincerely with Isham Jones, Sundays, 6-6 :30 p. m., March 29. United Cigar Stores Delaware Corp., New York ( chain stores ) , Good Evening Serenade with Isham Jones, Fridays, 8 :309 p. m., April 3. Drene Plans New Series PROCTOR & GAMBLE Co., Cincinnati (Drene) is planning to place another series of WBS transcriptions on an unannounced list of stations shortly. The series will consist of 13 weekly quarter-hour discs. H. W. Kastor & Sons Adv. Co. Inc., Chicago, is the agency. w W W W W w W W L L L L L L L L B B B B B B B B C C C C C C C C Muncie Ind. Muncie Ind. Muncie Ind. HERE IS a Sign of BETTER BUSINESS The Advertisers* Choice BECAUSE IT'S The Listeners* Preference in Salt Lake City Representatives JOHN BLAIR & COMPANY CHICAGO • NEW YORK • DETROIT • SAN FRANCISCO March 1, 1936 • BROADCASTING Page 47