Broadcasting (Jan - June 1936)

Page scan 000762 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
000762
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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Bond Bakers network^^ their own territories I The Bond Bakers selected "network" consists of 9 stations — in 9 active markets of special interest to General Baking Company, where intensive sales promotion is desired . . . Proctor & Gamble (Drene) "networks" its sales message over 5 stations. Drano, on the other hand, uses one! Kroger Grocery sells coffee through 10 stations, while Goetz Beer uses 20. Richfield Oil, on th^f west coast, lists 15 stations, and the si Chevrolet Dealers campaign has 378. And they're all WBS outletsh This gives you some idea of whafis you can do by "networking" preAi cisely the markets you want, through the WBS method of selective broad casting. A lot like setting up youfli own newspaper list, isn't it? Andp WORLD BROADCASTI NEW YORK • CHICAGO • ATLANTA • LOS ANGELEi)