Broadcasting (Jan - June 1936)

Page scan 000787 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1936)
Leaf #:
000787
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 04, 2024
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W^e are thoro ^''^^mas of on Pleased witJ, ^j, f"' "me °" tower... „ on their receivers '^"Pt'oo they "I'steners reported th -s.^:-"-"<'--nter,ere„ee '«„,t.. , ""ch gratified with vertie^ m Truscon Self Supporting Vertical Radiators utilize assigned power with maximum efficiency. Night fading is eliminated. Truscon oflfers expert co-operation to station executives, operators, radio consultants and engineers in determining the most efficient and economical design of a Truscon Vertical Radiator to meet YOUR station's requirements. TRUSCON STEEL COMPANY • YOUNGSTOWN, OHIO If you are unfamiliar with the location of the Truscon sales offices in your locality, write to Truscon Steel Company, Youngstown, Ohio. ^TRUSCON UERTIEAL RADIATORS < ^^une 15, 1936 • BROADCASTING Page 53