Broadcasting (July - Dec 1936)

EXHIBITORS PLAN DISPLAYS AT NAB MORE THAN a score of exhibits are planned at the Stevens Hotel during the NAB convention July 6-8 by equipment manufacturers, transcription companies and others identified with the broadcasting industry, it is indicated by advance reservations list at the hotel. Ten organizations have reserved sample rooms on the fifth floor of the hotel in regular exhibition space, while other organizations plan exhibits in their suites. Definite reservations made for sample rooms include NBC Thesaurus: World Broadcasting System Inc.; Standard Radio Inc.; RCA Mfg. Co.; Presto Recording Corp. ; Radiads Inc. ; Trans-Radio Press Service; and Taylor Tubes. In addition, other companies which plan exhibits include Western Electric; Techna Corp.; Earnshaw Radio Productions Inc.; Collins Radio Co.; Universal Microphone Co. Ltd., and Associated Music Publishers. E. L. duPONT de Nemours & Co., Wilmington, Del., has renewed its Cavalcade of America show on CBS, Wednesdays, 8-8:30 p. m., through the fall season, placed by B.B.D.O. NAB Faces Convention Showdown (Continued from page 20) FOOTBALL BROADCASTS AVAILABLE IN DENVER KFEL KVOD SPORTS SERVICE Ask Gene O'Fallon for Rates and Details Suite No. 2340A, Stevens Hotel session, with election of officers on Tuesday afternoon. These were reversed, with the election of officers to be one of the final orders of business. Thus far, there have been no active candidates for the presidency. The incumbent, Mr. Fitzpatrick, has stated he will not seek reelection. Among those now being mentioned as possible choices are Edwin W. Craig, WSM, Nashville, Charles W. Myers, principal owner of KOIN and KALE, Portland, Ore., who is now serving his second term as NAB first vice president; Gardner Cowles Jr., president of the Iowa Broadcasting Co., operating KSO, WMT and KRNT; Mr. Crosley; John Shepard 3d, Yankee Network president, and H. K. Carpenter, WHK, Cleveland, and Arthur B. Church, KMBC, Kansas City. There has been substantial support for Mr. Craig, who is vice president of the Nashville Life and Accident Insurance Co., which operates WSM, as a man who was entirely acceptable peimaps to the entire membership. He has been a strong member of the board. Mr. Craig, however, has disclosed he will be unable to attend the convention, having planned, in advance of selection of the convention dates, a trip to Europe which cannot be deferred. Although an absentee never has been elected there is such great sentiment in his favor that a precedent may be set by placing his name before the convention. A strong movement for ir WCOP is the Boston radio station that will sell your goods at lowest cost — in the fourth largest market in America! ir WCOP is the one station built especially to Jit the metropolitan Boston market — with the only transmitter inside the city limits! ir WCOP sells goods far beyond the metropolitan Boston area — but WE call that bonus coverage, and we're one station that doesn't charge you for it! * WCOPs rates are lower. WCOP sells harder. WCOP gets better results for less money! READ the actual case histories at the right. Then send right now for complete coverage data, market information, and WCOP rates! 1120 Kilocycles 267.7 Meters SOO Watts Trtnimitltr. Brigiton Dhtrkt Read These — then Wire for Rates! Unsolicited, a leading Boston advertising agency writes; "Last year a local 2500-watt station was used 26 times aod produced slightly over 2600 inquiries, an average of 100 per week. We have been using 500 wart WCOP with the same program, and other conditions equaL During the first 15 WCOP broadcasts, 1107 inquiries have been received, an average of 7 3 inquiries per week. Inquiries from the first station cost 59c apiece, a very low figure. Oo WCOP, inquiries have cost us 34c apiece. We feel that WCOP has proved itself extraordinarily efficient." A confectionery account using one-hour periods once weekly at a time-and-talent cost of $100 per broadcast, produced 39.249 five-cent wrappers in 1 3 broadcasts, an average of 3,019 per broadcast. Compare these FACTS with your present radio advertising costs! More cases on request! BROADCASTING STATION WCOP ^ ^Lm^i/^c^J^U STUDIOS AND OFFICES. ..COPLEY PLA7A HOTEL Mr. Myers also has developed, particularly since the disclosure of Mr. Craig's possible absence. in adoption to the four officers the terms of six of the 15 directors expire with the convention That means a new board majority will have to be elected. A proposal, by Ed Craney, of KGIR, Butte, Mont., that board members be elected three from each of the five former radio zones, one of whom shall represent a local station, is due for consideration. Should this amendment to the constitution be adopted, will result in a drastic realignment of board membership. Expiring Terms THE OFFICERS whose terms expire are President Fitzpatrick, Vice President Myers, Vice President Edward A. Allen, WLVA, Lynchburg, Va., and Treasurer Levy. Mr. Baldwin's term as managing director expires following the convention and the first business before the new board of directors will be that of his reappointment. A majority of the present board has voted with him on every controversial issue. Directors whose terms expire are Frank M. Russell, NBC Washington vice president; William S. Hedges, manager, NBC operated stations, New York; I. R. Lounsberry. WGR-WKBW, Buffalo; H. K. Carpenter, Arthur B. Church, KMBC, Kansas City, and Gardner Cowles Jr. Because of the network sentiment, it is generally felt that only one of the two NBC board members whose terms expire — Russell or Hedges — will be reelected. A second resolution offered by Mr. Craney, proposing that stations award to accredited non-profit organizations time units of 5% of their aggregate hours, to be prorated among stations in the same area, also will be considered at the convention. The plan, according to Mr. Craney, would put a stop to "time chisels" by unqualified groups, and at the same time provide a workable yardstick whereby time can be donated to bonafide organizations. The onlv other change in NAB by-laws proposed is the proposition advanced by Mr. Baldwin for a 50% increase in dues by member stations, to defray the cost of the greatly increased overhead during the last year, occasioned by an un STORE IS DOUBLED Detroit Clothier Expands After Starting Radio Series MASSACHUSETTS BROADCASTING CORP. BOSTO N , M ASS ACH USETTS Over "®^5 00,000 a DAY! The east texas oil wells alone produce over a half million dollars a day. There's plenty of money in East Texas. Get a share by selecting KFRO as your spokesman — it wields a mightv voice. Send for "The Story of KFRO". KFROI ••VOICE OF LONGVIEW" LONGVIEW, TEXAS A DOWN-TOWN clothier, Conn's Clothes Shop, off the beaten path in Detroit, selling clothing novelties at an average of $5 per suit higher than the two-pants suit and two-for-one competitors as well as a better line ranging from $17.50 to $35 and $40, had never advertised, except rarely in a labor paper, a lodge program, and a sandwich man. Wanting to build up the trade for 24-inch bottom, belted back merchandise and convince wearers of better clothes that his higher priced clothing was a real value, signed an announcement contract, one spot a day, four years ago. This is now the fourth year of exclusive advertising on WXYZ, Detroit, using programs and spots and the advertiser, a consistent user of time on the air, has doubled his floor space. usual number of board meetings and the hectic copyright situation There have been two extra assessments of dues during the last year. For the last two years the dues of full time stations have the highest quarter hour rate quarterly. This has yielded approximated $70,000 annually. The 50% increase, if invoked, will bring in the neighborhood of $110,000. The only scheduled speeches by non-NAB members are those of Judge Svkes and of C. H. Sandage, chief, Division of Transportation and Communications, Bureau of the Census, who will discuss what the radio business census now being conducted means to the industry. Judge Sykes will address the convention of radio regulatory developments during the last several years. The Radio Research Bureau plan will be raised not only by Mr. Baldwin, but by Mr. Church as chairman of the NAB committee of five named to cooperate with the ANA and the AAAA. At the Tuesday morning session, Mr. Church will open discussion on the plan, which is regarded as the most significant commercial broadcasting project scheduled, since it embraces the proposition of establishing the radio counterpart of the Audit Bureau of Circulation in the publishing fields. Mr. Carpenter will lead a panel discussion at the Tuesday morning session titled "organizing a station for selling radio advertising." Mr. Sandage's address also occurs at this session. The significance of the hearings which began before the FCC June 15 on the allocation of ultra-high frequencies for new services will be outlined to the membership Tuesday afternoon by J. H. DeWitt, chairman of the NAB Engineering Committee, and chief engineer of WSM. Mr. Church, at the same session, will deliver the report of the Commercial Committee. Such matters as the cash 2% agency discount, currently being agitated, and local vs. national rates, may enter into this discussion. The annual NAB banquet will be held at 7 p. m. in the Main Ballroom of the Stevens Hotel. The Broadcasting Magazine Trophy will be presented to the winner of the Golf Tournament, which takes place Sunday morning, July 5. Page 136 • July i, 1936 BROADCASTING • Broadcast Advertising