Broadcasting (July - Dec 1936)

Mr. Lottridge NAB Sales Division To Be Considered Commercial Men Plan Meeting During Chicago Session FORMATION of a sales managers division of the NAB, similar to that in the newspaper field, has been projected by J. Buryl Lottridge, sales manager of Central States Broadcasting System, operating KFAB, Omaha-Lincoln; KOIL, Omaha Council Bluffs and KFOR, Lincoln. Having received favorable replies from a number of other station sales managers, Mr. Lottridge has suggested that a call for a meeting of commercial managers be made at the July 6 morning session of the NAB, the meeting to be held that afternoon. This plan was suggested at a discussion Mr. Lottridge held in Kansas City with Arthur Church and J. Leslie Fox, of KMBC. Letters proposing the sales managers division were sent by Mr. Lottridge to a score of stations, and of ten replies, all were favorable. They included E. H. Bondurant, WHO, Des Moines; Edward W. Hamlin, KSD, St. Louis; Nathan Lord, WAVE, Louisville; Martin Campbell, WFAA, Dallas; |C. A. McLaughlin, WHK, Cleveland; C. T. Hagman, WTCN, Minneapolis; Kenneth Marsh, WNAX, Yankton, S. D.; Glenn Snyder, WLS, Chicago. A similar plan had been suggested by Craig Lawrence, of KSO-KRNT, Des Moines. James W. Baldwin, NAB managing director, also has voiced his approval of the plan. Membership Limited IT IS PROPOSED to limit the membership to sales managers and exclude representatives and networks. The organization meetng would be closed. Only one person from a station would be elisriole. s Mr. Lottridge believes that such i division of the NAB would permit profitable discussion of probems facing sales managers and create a favorable impression on 'egional and national time buyers is a result of a unification of commercial methods. Additional meetng could be held once or twice a -'ear, he suggests. Organization expense would be negligible, probibly involving a small membership fee. Among subjects which could be hscussed, he suggests, are local ind national policies, credits, rates md other commercial problems. FCC Postp ones Rule 177 ?0 GIVE it further opportunity to tudy the protest of Oswald F. 5chuette, president of Short Wave nstitute of America, Inc., against evision of the new rule governing nternational broadcasting, (Rule .77) the FCC Broadcast Division une 20 deferred the effective date if the rule for one month until August 1. Previously, the FCC ad extended all other rules peraining to high-frequency servces until Aug. 1. PHONE THE FOLKS Wiley Enger to Set Up Ham Set n Convention Hat FREE radiophone service to the folks back home will be offered delegates at the NAB convention in Chicago by Wiley D. Enger, chief engineer of KFNF, Shenandoah, la. Enger is going to lug some of his choice ham equipment to the convention and set it up in his Stevens Hotel room to operate on the 80, 40 and 20 meter amateur bands. Conventioneers who want to contact their native haunts are advised to tell local amateurs to be on the lookout for Enger's W9CIJ, operating portable, on 3632, 7265 and 14,018 kc cw and on phone 14,165 kc. Enger suggests they pick a time in advance. The portable outfit will have "a good hefty 50 watts on all bands", Enger promises, and a portable suprerreceiver will be taken along. His only problem, he says, will be to find some 60 cycle current in downtown Chicago. Visiting engineers who bring along their ham tickets will be allowed to tinker with the equipment. New York Milk Campaign Will Include 15 Stations J. M. MATHES Inc., New York agency, has again been appointed by Peter G. Ten Eyck, Commissioner of Agriculture and Markets for New York State, to handle the 1936-37 State Milk Publicity Bureau's account beginning July 1, the second consecutive year it has had the account. The total advertising budget this year, as voted by the New York State Legislature, is $250,000. Spot radio and newspapers will be the media. The spot campaign will begin July 6, on 15 stations in eight cities within the state. One-minute announcements, cut by RCAVictor, will be broadcast once a day, six days a week on an indefinite schedule. Stations in the campaign are: WHN, WINS, WMCA, WBNX, WOKO, WIBX, WSYR, WFBL, WHEC, WHAM, WGR, WKBW, WBEN, WBNF, WESG. CHARLES W. BURTON, shortly expected to leave the management of WEEI, Boston, after 12 years with the station, authors a new program over CBS beginning June 28, 6-6:30 p. m., titled Ma and Pa, about a Cape Cod couple specializing in summer tourist business. wii The Pioneer Commercial Station In St. Louis FIRST in St. Louis to broadcast Boxing, Blow by Blow. BROADCASTING • Broadcast Advertising WAS OUR SI MOVE Ip J US He's Plainer \urora\ im£o THE rapid advance to broadcasting perfection finds WJJD in the front rank. The move in transmitter location, as indicated, increases our signal strength in Chicago as much as 400%. With WJJD as your advertising medium in Chicago, you receive the type of broadcasting service which you would expect from only the super-power, clear channel stations— and from WJJD at rates so reasonable that they definitely provide the largest audience per dollar spent in the Chicago market. [HIM I SPECIAL ANNOUNCEMENT WEED & CO. NATIONAL REPRESENTATIVES Known to time buyers in the East for conscientious service. Call on Weed & Company for information about WJJD effectiveness. 350 Madison Ave., New York City. Telephone No., Vanderbilt 3-3648. 20,000 WATTS, ; CHICAGO'S LARGEST INDEPENDENT .. RADIO STATION 201 N. WELLS ST. CHICAGO. ILL. > m ''a 3S ^et *»0SX 4 etc** tr0& 9V .* as ~„ i?. ■» LW« PR.OSPECT WRITE FOR FULL INFORMATION AND RATES July 2, 1936 • Page 137