Broadcasting (July - Dec 1936)

VOCM W MAKfc GOOD YES, SIR . . . local boys make good GUIDES ... to the best fishing. . . and likewise to the best result-getting medium! IN SALT LAKE CITY KDYL — consistently carries a larger number of local advertisers and a larger volume of local advertising. The boys on the ground usually know the way the wind blows. National advertisers could ask for no better guide. Representatives JOHN BLAIR & COMPANY CHICAGO • NEW YORK • DETROIT • SAN FRANCISCO tin, ffl*B.6*Stat(xrrv "Amateur Hour" RADIO continues to provide the stage with subject matter for plays, as it has the screen for several years. At Niantic, Conn., one of the numerous summer theatres flourishing in the East on July 20 opened Edmund Fuller's Amateur Hour, a comedy satire on the amateur craze, set in the studios of the mythical "WHNT" in New York with "Col. Richard Cartwright" as the main character and the story built around his tribulations in scouting talent. If the play takes well, it may later go to Broadway. Gillin Is Elected Head Of Nebraska Association JOHN J. GILLIN Jr., manager of WOW, Omaha, was elected president of the Nebraska Broadcasters Association at a meeting in Lincoln July 17. In his 31st year, Mr. Gillin is a director of the NAB and served as chairman of the resolutions committee at the trade association's convention in Chicago last month. The name of the Nebraska association was changed from the Missouri Valley Broadcasters Association. The organization decided to ask permission to broadcast the Cornhusker football games, which have been banned for several years. Further plans include advertising of Nebraska as a market and closer association of Nebraska radio stations. John M. Henrv, general manager of KOIL, KFAB and KFOR, was elected vice president, and Art Thomas, WJAG, Norfolk, was reelected secretary-treasurer. Directors, in addition to the officers are Clark Stamford, KGFW, Kearney, and W. I. LeBarron, KGNF, North Platte. Mr. Gillin succeeds Dietrich Dirks, formerly head of KOIL and KFAB, as president. Chevrolet to Add CBS CHEVROLET MOTOR Co., Detroit (motor cars) starts a fall network series on 88 CBS stations, Oct. 18, Sundays, 6:30-7 p. m. The program will feature artists currently heard in the Chevrolet WBS transcriptions, Rubinoff, Jan Peerce and Virginia Rea. Graham McNamee will not be heard in the CBS broadcast it is understood. Effective July 20, Chevrolet renewed the WBS recorded series for another 13 weeks on 380 stations. Campbell-Ewald Co., Inc., Detroit, placed both accounts. Chevrolet Augments CHEVROLET dealers in Philadelphia are augmenting the WBS transcription campaign in that market with a drive on used car and new truck sales, using a 26week series Twentieth Century Highlights on WFIL, Philadelphia. Each program is dedicated to a Philadelphia Chevrolet dealer, who is interviewed by Harold Simonds. Commercial themes are woven into the interviews. The program is based on an editorialized resume of the day's news followed by a glimpse at headlines of the same day in past years. Educational Script Is Offered Stations Federal Group Submits First Of Cooperative Projects CARRYING out the radio educa• tion recommendation made by the FCC in 1935 when a Committee of 35 was named by Dr. John W. Studebaker, U. S. Commissioner of Education, to promote cooperation between educators and broadcasters, Dr. Studebaker and NAB managing Director James W. Baldwin have announced preparation by the Federal Radio Project of a series of scripts which are being sent to stations and schools. The scripts, now six in number, are titled Interviews With the Past. Mr. Baldwin has advised stations to provide suitable time for broadcasting of the programs by local schools. Authors of the scripts are Dr. Donald G. Calhoun, feature writer and formerly history professor at University of Southern California, and Dorothy Donnell, author and editor. They were edited by Leo S. Rosencrans, script director of the U. S. Office of Education's radio project and coauthor with Irene Rich of Behind the] Screen. Program Aids THE PROGRAMS are imaginary interviews by a group of reporters for a local school paper with six historical celebrities. After they had been produced, broadcast on WMAL, Washington, by a radic guild from McKinley High School a radio manual covering produc-, tion was prepared, as well as a bibliography covering lives of the celebrities and a glossary of radio terms. Theme music is included. Dr. Studebaker has sent copies of scripts to school officials and Civilian Conservation Corps district advisers and Mr. Baldwin has sent copies to station managers. A nominal charge is made for scripts Radio Educators Meet THE NATIONAL Association ol Educational Broadcasters, comprising in its membership a score of the educational stations of the country, will hold its 1936 convention Aug. 17 and 18 at the University of Wisconsin at Madison according to announcement July 27 by Harold A. Engel, executive secretary. At the same time the American Association of Agricul-. tural College Editors will hold its convention in Madison, and a cooperative session is planned. National radio aspects, a session or educational station progress anc a "recording clinic" are on the agenda. Program details have nof been completed Mr. Engel said and "surprises may be expected" Dirks Seeks Station DIETRICH DIRKS, formerly gen eral manager of the Central States Broadcasting Co., operating KOIL Omaha, and KFAB KFOR, Lin coin, Neb., is disclosed in an ap plication filed with the FCC a: 50% stockholder in the newl; formed Sioux City Broadcasting Co., applying for a new 100 watl night and 250 watt day statioi on 1420 kc. in Sioux City, la. The Siottx City Tribune is named ai the other 50% stockholder. Page 42 • August 1. 1936 BROADCASTING • Broadcast Advertising