Broadcasting (July - Dec 1936)

^election instead of keeping a Lvatchful eye on the FCC because ;)f the license renewal procedure how in force and the six month license tenure. Mr. Baldwin also criticized advertising on the air and to this Mr. Caldwell replied it was his ;iew that advertising had nothing ;o do with freedom of expression. iRather, he said, the matter of advertising control should rest with j;he Federal Trade Commission ust as it has in the case of newspapers. Mr. Arnold took the view :hat the FCC of necessity must retain its broad powers over stations, as provided in the law, in brder to insure programs in the public interest. He voiced no view >n longer licenses. ' At a session on July 16, Maj. jjen. James G. Harbord, chairman »f the board of RCA, and Frederic K. Willis, assistant to the president of CBS, discussed the responsibility of mass communication 'nedia in a democracy. Gen. Harpord declared that untrammeled ':>ooks, press and radio are more fundamentally important than •'otes. Mr. Willis said the responsibility for broadcasting in this [ountry is reallv the responsibility :>f good American citizenship. ;!'This includes a duty to encourage ree speech, free communication, 'ree inter-play of thought (renembering that only in this way an democracy be perpetuated). It includes a duty to give fair play lot alone to majorities but to responsible minorities. * * * It inludes a duty to see America as . unity, as well as a land of parts —remembering that the welfare of he whole is vital if the interests f each are to be served." OLYMPIAN — Bill Slater, NBC sports announcer, in action. He will describe Olympic games from Berlin for NBC. Networks Plan Complete Olympic Game Coverage THROUGH the major events of the Olympic Games, American radio announcers will be at the microphones in Berlin to relay running accounts to the American audience via the networks. On board the Manhattan with the American team when it departed last month was Bill Slater, NBC sports expert, who broadcast direct from the ship to NBC and who will cover the events at Berlin as they occur and also broadcast summaries daily except Sundays from 6-6:15 p. m. (EDST) on the Red Network and at 7:15 p. m. on Sundays; daily except Sundays from 7:15-7:30 p. m. on the Blue Network and at 6 p. m. on Sundays. From the time the games formally open at noon Aug. 1 with Hitler's welcome address, CBS will cover the major events with Ted Radio Advisory Council Reviews Education Work THE COMPLETE story of the National Advisory Council on Radio in Education Inc., 60 E. 42d St., New York, organized in 1931 to promote the more effective utilization of broadcasting in the field of education, is told in a booklet Listen and Learn published last month by the Council and edited by its director, Levering Tyson. The booklet discloses that for three years the Council was supported by Rockefeller and Carnegie grants and at present derives its appropriations from the Carnegie Corp., with other specific purpose contributions coming from other foundations and educational sources while "broadcasters have made their facilities available to the Council without charge for purposes of program experimentation." The organization, committees, articles of incorporation, publications and activities of the Council are all set forth in the booklet. Husing, its ace sports announcer, and Bill Henry, sports editor of the Los Angeles Times, at the microphone. They left for Berlin several weeks before the team departed. They will be on staggered schedules according to the events, but Husing will also broadcast a daily recapitulation from a Berlin Studio, from 5-5:15 p.m. (EDST). Transatlantic radiophone circuits of RCA Communications and the Transatlantic radiotelephone of A. T. & T. will be used, the networks working in collaboration with the German broadcasting system. Progress of Television And Research Activities Narrated in RCA Book THE STORY of television development by RCA, as related in addresses and technical papers by its executives and engineers, is told in detail in the first volume ever produced by the company on this subject, which was released July 21. Coming at a time when developmental work with visual radio is being intensified, the volume contains 452 pages of speeches, technical papers, photographs and graphs about RCA's television research. The distribution, so far as known, is limited. It was published by the RCA Institutes Technical Press. The book contains addresses and statements by David Sarnoff, RCA president, papers by Dr. C. B. Jolliffe, former FCC chief engineer and now engineer-in-charge of the RCA Frequency Bureau; papers by Dr. V. K. Zworykin, inventor of a number of television devices and an RCA research engineer, and technical papers by other RCA engineers such as E. W. Engstrom and Charles J. Young. RCA announced recently that it will demonstrate its system of television, held to be the most advanced in the world, to broadcasters this September. It is now actively engaged in transmission and reception experiments in the New York area with high-definition pictures, as part of its "million dollar" experimental undertaking announced earlier this year. Hous 5000 worn (daytime) I I Air Mi. City Distant Denver 440 Lincoln 220 Topeka 125 Kansas City 175 Air Mi. City Distant Tulsa 132 Dallas 350 Ft. Worth 350 Oklahoma City.— 162 KFH has ALWAYS had an audience many times greater than that of any station heard in this territory — NOW with a 5-fold increase in daytime power to 5000 Watts, KFH is serving an even greater "able-to-buy" audience. Wichita, Kansas — the Heart of the Nation s Bread Basket Wichita, Kansas, the home of RADIO STATION KFH, is in the heart of the bread basket of the nation, for more than half the wheat produced in Kansas in 1936 was harvested in the Primary Listening Area of KFH. The Kansas wheat crop is estimated at approximately 130,000,000 bushels, while the yield in the home county of KFH and the 23 counties immediately adjacent is more than 69,000,000 bushels. Here is a rich market which advertisers cannot afford to overlook. KFH WICHITA KANSAS i I 111 « The City of Wichita is the shopping center for a large area of south central Kansas and northern Oklahoma. It is the principle distributing and retail city of this vast, rich territory. The Wichita Daily Eagle Station 5000 WATTS DAY • 1000 WATTS NIGHT CBS Edward Petry & Company • National Representatives 5ROADCASTING • Broadcast Advertising August 1, 1936 • Page 45