Broadcasting (July - Dec 1936)

PROGRAM NOTES f.RISWOLD-ESHEIMAN ADV. lGENCY, Cleveland, conceived the lea for a series of 52 dramatized ,rograms based on stories behind eroism awards by Carnegie Foundaion. The series of five-weekly quarer-hours is sponsored on WGAR, Cleveland, by Hi-Speed Blue Flash ; asoline. 'HE Colorado Press Association emracing practically every newspaper B the state, is cooperating with KLZ. Jenver, in presenting a series of olorful and authentic stories of the ccomplishments of Colorado editors. ?be initial program dramatized the tory of how a Colorado editor seured a hospital for his isolated comqsunity and how another went into xtion politically in order to save :jke citizens of his community thousands of dollars which were going nto the hands of crooked politicians l.nd construction companies. WINS, New York, has started The Kitchen Round Table, with Betty D. Hupplee giving information on homelaaking. The program will be exended Sept. 8 to stations of Associated Broadcasters of the State of ij'Jew York, new regional station :roup. IYGN, Chicago, has started a new jiome economics program in charge t]tf Eleanor Howe, who will demontrate time-saving devices in the tadio Cooking School, five mornings veekly. She has been heard on network programs and recently was an i|nstructor before women's clubs and k leader in 4 H work. IJORRIS S. FRANK, vice president j'f the Seeing Eye School, MorrisJown, N. J., which educates dogs as Companions to blind persons, was interviewed on WNAC, Boston, recently by Ruth Moss, Yankee Network commentator. f?IDE WATER OIL Co., through liennen & Mitchell Inc., New York, las started "Tydol Club of the Air," |>ver WGY, Schenectady, three times iveekly. Warren Munson, WGY announcer, is master of ceremonies for 'ihe unique program, with Robert RissSing as the regular announcer for the Club". The program, which started paly 15, caters to the interest of men. |Phe main feature is an interview with tome person who has written to Mr. 'Junson of his interesting hobby, experience or occupation. Mr. Munson i.lso poses as a human encyclopedia, Offering to answer, or find an anJwer for all questions submitted to feim by listeners. JkoTN, Pine Bluff, Ark., on July 'J'8-19 broadcast the Centennial Air fleet held at the Pine Bluff airport, pith a PA system carrying the announcers' voices to the grandstand. YFBL, Syracuse, has started Camp 'ruises, offering modern music reuested by cottagers vacationing in Central New York. The appeal is Jo keep vacation and automobile raios turned on. '■(VICC, Bridgeport has started a -Juries of quarter-hour educational ■rograms titled Our New Haven Schools. The series will end Sept. 8. .'hen Joseph Fitzgerald, Principal of Voup Jr., High School, will discuss Why Junior High Schools?" r jEADING scientists and educators t |f the world will take part in the ilarvard University Tercentenary 'elebration, which is to illustrate irogress inscience and education in he 300 years since Harvard was ounded. W1XAL, Boston, will troadcast the proceedings, which tart Aug. 31 and last about two veeks. Frequencies of 6.04, 11.79 nd 15.25 mc. will be used. i. CONTEST to decide the hog calling championship of the Southwest ?as to be broadcast from the Texas 'entennial July 30 by Texas Quality Network. REUNION IN NASHVILLE— Two of radio's most famous figures of 15 years ago — Harold Hough, WBAP manager, famed as the "Hired Hand" of earlier days, and George Hay, WSM impresario, whose fame as "The Solemn Old Judge" is still riding high in the South — did another double act at WSM's "Grand Ole Opry" July 25. Several weeks ago Hay visited Fort Worth, and was royally entertained by the "Hired Hand". The "Hired Hand" paid a return visit and appeared on the "Opry" broadcast. Left to right are Hough, a velocity mike, and Hay, with the Opry audience in the background. ECHOES of circus days and the touring street music box rang when WCCO, Minneapolis, inaugurated a new regular series of calliope concerts July 13, heard Monday evenings. Broadcast direct from the river-boat Capitol, docked in St. Paul, the steam calliope is played by one of the staff musicians of the boat's orchestra. WHBQ, Memphis, has leased an auditorium seating 600 to be used for three weekly night programs and a Saturday daytime child program. The auditorium is being remodeled and will be called WHBQ's Radio Playhouse. Other programs will originate in the Hotel Claridge studios. WIP, Philadelphia, on Aug. 23 will start a new series of the Colored Kiddies Revue, using a mid-afternoon hour Sundays. Leading colored artists and orchestras are to appear in a Sunday night series to start Sept. 3. WORL, Boston, has organized a dramatic group under direction of Dick Cobb, continuity editor, and is presenting a weekly series of radio dramas. A second series is to be added in the fall. WHEN KLZ, Denver, acted as host to a group of editors belonging to the Colorado Press Association July 19 it broadcast the first of a series titled Fighting Editors which features highlights of Colorado newspaper achievements. Association members are cooperating with KLZ in providing material for the series and 151 Colorado papers, members of the association, publish complete KLZ schedules. GULF REFINING Co. employes were saluted with 35 studio and six remote broadcasts during the special Gulf day at the Texas Centennial. The day was concluded with a Gulf amateur hour and a street dance at which transcribed music was used. OWNERSHIP of WLAP, Lexington, Ky., passed July 22 to J. Lindsay Nunn, former publisher of the Pampa (Tex.) Daily News who with his son Gilmore Nunn recently purchased the Lexington Herald after selling the Pampa newspaper and its station, KPDN. JOHN BLAIR & CO. of Jladicr StdticmA. NEW YORK -CHICAGO -DETROIT -SAN FRANCISCO Beauty Market {Continued from page 28) tial market for the product you intend to advertise. Radio, as an individual advertising identity, offers a strong case for prospective sponsors. Radio has proven from the days of its infancy that it can sell anything that the public will buy. The rapidly increasing number of woman's programs on the air also proves that the female radio audience eagerly turns to radio and is always in a susceptible mood for sale. Sales resistance, a comparatively new term, but always identified under some name or other, has always been present. Everyone has sales resistance. Some people have a great deal. But, it is known that very often sales resistance is proportional to tactless sales insistence. Most people want to buy, and particularly women. Yet people like to feel that they're making their own decisions. With this thought forming the hub of a radio campaign and a basically sound, but elastic marketing program forming the sookes, it should be a ratLer simple task for the modern beauty product manufacturer to appeal to, and gain a hearing from, the rich radio market that awaits his arrival. It takes STANDARD OIL Co. of California, San Francisco, has signed Mishel Piastro, concert-master of the New York Philharmonic orchestra to direct its Thursday night Standard Symphony Hour over the NBC-Pacific Red network for 13 weeks, his first concert being broadcast July 30. P T F in Ealeigh to oover NORTH CAROLINA <ff The ability of 1/IPTF to reach and influence the buyers of Central and Eastern Horth Carolina is well recognized by local and national advertisers EESULTS have oonvinced them I <ff Intimately contacting more than 150,000 homes in this prosperous section ( plus a liberal bonus in adjoining territory ) TJPTF is the one station that iltJST be used to really cover the TABHEEL STATEl % Data on 'iTPTF and Coverage Map can be obtained from Free, Johns & Field, Inc, or direot write today I W P T F Haleigh, N. C. Get Your Results from WHN SIX daily broadcasts a week of leading racetrack and inning by inning baseball results offer you BIG audiences for spot announcements of your product. 3:55 to 5:15 p. m. Mon., Fri. 3:55 to 5:30 p. m. Tues., Wed., Thurs., 3:00 to 5:30 p. m. on Saturday Racing Results Commentator: BROOKE TEMPLE Baseball Results Commentator: MONIE HELLINGER The low cost of participation in six daily broadcasts ($75) is the best small investment you can make in building BIG audiences. Another WHN achievement. Complete details on request. The racing results received through exclusive arrangement with Nationwide News Service. WHN NEW YORK 1540 Broadway Times Square 5,000 Watts L.S 1,000 Watts Nights National Advertising Representatives E. KATZ SPECIAL ADVERTISING AGENCY Chicago — Philadelphia — Detroit — Kansas City Atlanta — Dallas — San Francisco pi3ROADCASTING • Broadcast Advertising August I, 1936 • Page 49