Broadcasting (July - Dec 1936)

DON* PRINDLE, formerly with KOL, Seattle, and WLS, Chicago, early in October joined the continuity department of KNX, Hollywood. JACKSON WHEELER, onetime announcer at KFI, and later with KHJ, Los Angeles, on Oct. 5 became a staff announcer at KNX, Hollywood. DAVE CARTER, with the New York publicity staff of CBS, on Oct. 6 arrived in Hollywood to become publicity director for CBS-KNX. Miss Connie Vance, former publicity head for KNX, will remain as Mr. Carter's assistant. THOMAS FREEBAIRN SMITH, announcer at KNX, Hollywood, early in October was promoted to chief announcer of the CBS station. ABC Barn Dance PARTICIPATING sponsorship of the ABC Barn Dance, broadcast 7:30-8 p. m. (CST), Wednesdays, over the Affiliated Broadcasting Co., beginning Oct. 7, has been assumed by American Book Mart, Chicago (rare books), through E. H. Brown Adv. Agency, Chicago; Sterling Casualty Insurance Co., Chicago (penny-a-day insurance), through Frankel-Rose Co., Chicago; and Picture Ring Co., Cincinnati (novelty rings), through Frederick W. Ziv Inc., Cincinnati. A limit of six sponsors has been set on the half-hour period. Cudahy Extends CUDAHY PACKING Co., Chicago (Old Dutch Cleanser), on Sept. 28 extended the broadcasts of Bachelor's Children which it sponsored last year on WGN, Chicago, to include eight stations on a combined MBS-CBS hookup. Program, which is broadcast from 10:15 to 10:30 a. m., Monday through Friday, originates at WGN, which feeds it to WLW on Mutual lines and to a Columbia network of WABC, WCAU, WJAS, KMOX, WJR and WHK. Agency: Roche, Williams & Cunnyngham Inc., Chicago. Princess Pat on ABC PRINCESS PAT Ltd., Chicago (cosmetics), on Oct. 11 started Princess Pat Play of the Week on Affiliated network, Sun., 1:30-2 p. m. (CST). The first sponsor signed by the Affiliated network last spring, Princess Pat has been scheduled to begin several times previously, but was prevented for one reason or another until now. Agency: McJunkin Adv. Co., Chicago. i IOOO WATTS WOW FOR KFAB— When KFAB's man -on -the -street, Lyle DeMoss, was visiting in Fremont, Neb. last month for a broadcast, whom should he meet and interview on the air but John Gillin Jr., manager of WOW, Omaha, keen competitor of KFAB's companion station in Omaha, KOIL. Mr. Gillin was in Fremont for the state convention of the Junior Chamber of Commerce, of which he is national vice president. Here Mr. Gillin is shown holding the first edition of Radio News Tower, his station's new listener publication. Pursang's Spot Drive McKESSON & ROBBINS Inc., Bridgeport, Conn. (Pursang tonic), is using one minute transcribed daytime announcements, Mondays through Fridays, on WGY, WMAQ. WOW, WWL, WNAC, WSAZ and WSYR, Oct. 5 through Nov. 9, and a quarter hour transcription series, Musical Varieties, on WOR, Monday and Wednesday, 8:15-8:30 p. m., starting Oct. 7. The agency is H. W. Kastor & Sons Adv. Co.. Chicago. S TANDARDS YMPHONY POPULAR IN WEST STANDARD OIL Co. of California, San Francisco, a pioneer in the sponsorship of fine music, on Oct. 8 presented its 469th Standard Symphony Hour over the NBC Pacific Red network, marking its ninth year of continuous sponsorship of the program. One of radio's most notable contributions to the advancement of fine music, the program is heard Thursdays at 8:15 p. m., originating in the community Playhouse in San Francisco. An outstanding feature of the weekly program is the absence of advertising. Standard Oil Company actually started sponsorship of fine music in October 1926, broadcasting concerts by the San Francisco Symphony and the Los Angeles Philharmonic orchestras, simultaneously over stations KPO, KGO and KFI, before NBC was on the West Coast. The broadcasts were the result of an appeal made by the San Francisco Symphony to overcome a budget deficit. The oil company donated $10,000 for the broadcasts and the response from music lovers was so great that arrangements were made in October 1927 to present the concerts every Thursday night over an NBC network. Mishael Piastro is the current director of the Standard Symphony Hour. Advertisement MRS. WILLIAM THOMAS, wife of William Thomas of the NBC press department in Radio City, died Oct. 6 after the birth of a son, their first child. Wide Range Transmission— 5,000 Watts Power W R E C NATIONAL REPRESENTATIVES ^TENNESSEE'S FIRST AND MEMPHIS PAUL H. RAYMER C O M P A N Y L FINEST RADIO STATION AFFILIATED. NEW YORK • CHICAGO • SAN FRANCISCO/ WITH COLUMBIA BROADCASTING SYSTEM Out Here In Chicago ♦ ♦ ♦ • Some Random Thoughts, Most of Which Concern WGES, WCBD and WSBC M, By GENE T. DYER This is your column, too — so send along any item you have! ^ORE than 100,000 persons have attended various parties given by WGES so far this year. Twelve thousand attended a single picnic for Americans of German birth or parentage. When you buy radio advertising it's pretty nice to know that the station you select has real popularity backing! sje * * Hard to believe: A Michigan minister uses WCBD to broadcast tolisteners in his home town (150 miles away) rather than use his local radio station. "WCBD comes in better," the minister explains. * * * "The neatest and best set-up of any local station I've ever see n," was the compliment paid WSBC's new model studios and transmitter by a radio operator who has seen most all of them. Visit WSBC when next you're in Chicago. Frank Stanford, its manager, will be proud to show you 'round. * * * WEMP, Milwaukee, acknowledges the congratulations of this column on its first birthday with this boast: "We're headed for first place in local business and are mighty close to the top right now!" That's spunk from a yearling! s}: * * How's this for an announcing staff: WGES has eighteen full time announcers — eleven of whom present Americanization programs in that many foreign tongues. * * * WCBD's authority to operate with Chicago as its main studio has been approved by the FCC. Many new features and services are being planned. * * * Street broadcasts have become so thick in Chicago that interviewers are talking into the wrong microphones, almost. Two stations picked the same identical spot and time the other day. After arbitration one station changed the time of its broadcast and everybody lived happily. * * * As in the primary, WGES is leading in the amount of local political I broadcasts. The politicians know how to get their message to the bulk of the Chicago citizenry. BROADCASTING • Broadcast Advertising October 15, 1936 • Page 53