Broadcasting (July - Dec 1936)

Page scan 000668 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1936)
Leaf #:
000668
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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IN OMt-Sl 4t-S»XTItTH Of THAT'S RADIO-DOING A /OS.' CAMEL CIGARETTES swing their radio campaign from Hollywood to New York and back with the speed of light. And tell their story to New York, to Hollywood — to all the towns between— with the speed of light. Only radio can do this. Only network broadcasting can do it. Which is one reason why the Columbia Network is now carrying the strongest schedule of radio advertising and entertainment in its history COLUMBIA BROADCASTI