Broadcasting (July - Dec 1936)

\ on push this tittle key down BRIDES* SCHOOL ,VIRE Program for Women Has Novel Features RE, Indianapolis, has started ? School for Brides, a new proim for women, broadcast five jmings weekly. The feature iniduces a new twist in women's igrams, offering the housewife opportunity to take an active :t by presenting her own viewjnts on the many problems af•ting the home. The School for ides is an informal, friendly cussion of household problems itributed by the housewives of lianapolis. As the series proesses, housewives will be invited appear on the programs. The originator is Sue Short, who rices charge of each broadcast, ss Short recently came to WIRE ■km Chicago. It is her belief that [y by stimulating a variety of .. ■wpoints is it possible to reach satisfactory solution of individ1 problems. ii ■'->:. National Safety Bank PHONAL SAFETY BANK & ;• Il'ST Co., New York, origitors of the CheckMaster Plan, : ruined to WOR Oct. 11 with a ifcrw program featuring Allan D. L 'igsby of the University of Tottjuo as The Family Counsellor, a 1 w departure in bank i-adio advertising with mass appeal. Last :• a son National sponsored The Inr iring Reporter on WOR. Publicity Associates are program council and Kayton Spiero, the agency. : exander Efron, vice president of ^(e National Safety Bank and •v :ust Company, is in charge of adBI rtising. XT In Washington The activities of politics, business and society are more colorful than ever before. You will enjoy Washington The best in accommodations, location and smart surroundings are available at this distinctive hotel.Write or wire for reservations. LAFAYETTE PARK AT SIXTEENTH NATHAN SINROD.MOR. WASHINGTON, D.C. Bank Series Plans {Continued from page 7) the program will originate in the auditorium of the Curtis Institute in Philadelphia, with an individual microphone arrangement for each program, the pickups being arranged under Mr. Stokowski's personal direction to insure the best possible transmission of each number. While an audience will be present in the auditorium to witness each broadcast, studio applause will not be permitted, as the sponsors feel that the prolonged applause that frequently follows an orchestral number would be too disrupting to a 30-minute program. Guest Speakers EACH broadcast will also include a four-minute talk by an outstanding guest speaker. These talks have been arranged in accordance with replies received to a letter sent to a number of presidents of manufacturing companies asking what type of information they would like included in a program of this type. The answers fell roughly into three groups: Those who want an unbiased report of what is going on in Washington, those who said they would like to hear a representation of the good old-fashioned American philosophy of advancement by thrift, industry and personal initiative, and those who would like up-to-the-minute information on new business practices. To accommodate the first group Willard M. Kiplinger, author of the weekly Kiplinger Business Letter published in Washington, will give a summary of the legislative high-lights once every four weeks. To present the philosophy of American business the sponsors have selected Walter B. Pitkin, whose Life Begins at Forty and subsequent books have won him a wide following. Mr. Pitkin will also speak once every four weeks. For the other two weeks of each month a group of outstanding business men will appear as guest speakers. The head of an advertising agency will discuss current advertising theory and practice; an accountant, a lawyer, a credit man, a merchandising expert, and other business leaders will each give a glimpse of his profession, covering almost every field of endeavor with the sole * exception of banking, which will not be mentioned by these guest speakers. Mr. Kiplinger will speak from Washington, Mr. Pitkin from New York, and the others from wherever they happen to be. On special occasions, such as Christmas and New Year's Day (both of which fall on Friday), soloists will be substituted for speakers. The programs will be merchandised to the public with posters for display in bank lobbies and windows, with special letters to be mailed by the sponsor banks to their depositors, with enclosures to be sent out with monthly statements, and with space on the radio pages of newspapers in the cities included in the campaign. Cooperative banks will also use some of their own advertising space to promote the radio series. The program will be known simply as Philadelphia Orchestra, as it was felt that the original title, The Business Forum of the Air, applies only to the four-minute talks and would give radio page readers a distorted idea of what to expect. Teletypewriter service links stations together by written communication. 200 yards apart or 2000 miles . . . two stations or many . . . instructions can be given, queries answered, requests for time clearances and last-minute script changes can be handled. An accurate written record is made of each message. Carbon copies can be struck off simultaneously for routing and filing. Teletypewriter service contributes speed and precision to any business that must work fast and accurately. BELL SYSTEM TELETYPEWRITER SERVICE OK 3ROADCASTING • Broadcast Advertising October 15, 1936 • Page 81 L