Broadcasting (July - Dec 1936)

Page scan 000726 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1936)
Leaf #:
000726
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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o fou're OING HUNTING ? It's open season for radio listeners. But, before you load up with radio advertising in northern Ohio, take a tip from those who have hunted these parts in past seasons. Game is thickest and most plentiful in seven counties, they'll tell you . . . Cuyahoga, Lorain, Medina, Summit, Portage, Geauga and Lake. Here, two million of Ohio's six million reside. Here, nearly 25,000 retail outlets bag more than one-third of the state's total retail sales. Pass up the musket that bangs away at the entire open countryside, say expert marksmen of the advertising world. Fire at close range with radio stations that don't waste ammunition (of course they mean your advertising money). WGAR is that kind of station . . . your most effective weapon in the northern Ohio hunting ground. It delivers onehalf milhvolt or better in those seven counties. It reaches Ohio's richest market, covers it completely, and at rates that . . . well, you'll get two or three pot shots at your game for the cost of one scattered load of buckshot! WG •A' CLEVELAND'S FRIENDLY STATION'5 Member NBC Blue Network John F. Fatt, Vice-President and General Manager Edward Petry & Co., Inc., National Representatives Page 36 • November 1, 1936 BROADCASTING • Broadcast Advertising