Broadcasting (July - Dec 1936)

Page scan 000729 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1936)
Leaf #:
000729
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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This month America's millions cast their vote in a great national election. • Those same millions are voting every day — expressing their Dreference for your product — or your competitors. • Their vote on brand preference may affect you more personally and more materially than their decision at the polls. • Alert advertisers elect these stations to court the people's favor — to win the people's vote. WSB Atlanta NBC WFBR Baltimore NBC WAAB WNAC Boston Boston CBS CBS WTCC Bridgeport New Haven CBS WBEN Buffalo NBC WGAR Cleveland NBC WFAA Dallas NBC WBAP Fort Worth NBC WJR Detroit CBS KPRC Houston NBC WFBM Indianapolis CBS WDAF Kansas City NBC KFI KECA Los Angeles Los Angeles NBC NBC WHAS Louisville CBS WLLH Lowell YN WTMJ Milwaukee NBC WSM Nashville NBC WSMB New Orleans NBC WTAR Norfolk NBC WFIL Philadelphia NBC KGW KEX Portland Portland NBC NBC WEAN Providence CBS KSL Salt Lake City CBS WOAI San Antonio NBC KOMO KJR Seattle Seattle NBC NBC KHQ KGA opoKane Spokane NBC WMAS Springfield CBS KVOO Tulsa NBC KFH Wichita CBS Also THE YANKEE NETWORK THE COLONIAL NETWORK TEXAS QUALITY NETWORK Represented throughout the United States by EDWARD PETRY & CO. INCORPORATED NEW YORK DETROIT CHICAGO SAN FRANCISCO