Broadcasting (July - Dec 1936)

IT COSTS MORE TO TRY TO CHANGE ESTABLISHED LISTENER HABITS THAN TO USE THE STATION THEY PREFER Nation s Most Modern Local Station Proves This with Running Telephone Surveys PRESENT STANDING — 1. 2. 3. 4. 5. 6. Chicago — Clear Channel. WCLO — Janesville, Wis. Chicago — Clear Channel. Chicago — Clear Channel. Chicago — Regional. "Milwaukee — Regional. WHY? Program Acceptance HOW? Feeding programs of particular interest to southern Wisconsin, northern Illinois audience— such as — Most complete news service available via radio — two remote street broadcasts daily from Jansville and Beloit — Service broadcasts for three Colleges, 4-H clubs, PTA, civic, social and church organizations— Police bulletins — Masonic chorus — 15 week courses, GazetteWCLO Cooking Schools from theatre — Sports reviews — Children's programs — Remote pick ups southern Wisconsin football, basketball hockey, fights and baseball as well as network — Complete Sunday Newspaper of the Air — Such national spot programs as Fred Waring— Ford V-8 Review — Chevrolet Musical Moments — Republic Steel —Pure Oil — and such network shows as Princess Pat Players Campana sports. Remington Rand dramatized news, Ovaltine's Littlf Orphan Annie and others. If the time buyer should take the time to travel up and down the streets of the towns of southern Wisconsin and northern Illinois he would have a new conception of the popularity of this local station. O JReeseville ° ODe Forest rfajomanie 0Waunakee Marshall Black Farth Sun Pram? ° P^ateri^ . Middleton « JJEFFERS0N37 Shorewood Hi Horeb OJr^ona t 'ville ieHevili#r> N ^/Brooklyn 6 m O SCALE IN MILES '0 20 Southern Wisconsin— Th„ • the e tire midwjn ^J^JJ** ^ .223.000 people in u.,, WCrg 52'3*9 ,radi° and lyman O Lebanon VVatertown 'Hartff Richfie Gerr, son Jison \Uk*Miih John Cambridge^/ ^ffersonO%i!l''van< °U,ica' Fort. Atkinson Albany* Brodhead < OJuda 'regon o Stoughton n Albion ROCK 74 • Edgerion' •Evansville #Milton t-mia Center0 ^ew Glarus DaflUo xterville RidoU O rman "gyp _ SaWeyville Footv,Heo O Janesville O Orfordville Shopiere O Beloit ■ 117-o Rockton* South B0°NE o Clinton Palmyra o • Whitewater WALWORTH 31 WAUKESHA 5i Oconomowoc « e § Pewaukeel f r O Dousman] WaukeshT THE Horn OF Diversified Industry, in Full Production O N. «5 .agle Dvrarut 'ecatonic Beloit fockfordl 15 r Capron O o o Winnebago I O ' I aileyvilte I, V-,"f.rr> ^LeafJW ByronL^J^I sten lorris • Cherry1 Belvidere St.llman° O Valley Oregon ' Davis Elkhorn O • Dclavan Lake Ceneva • Walworth0 O Sharon Genoa jti t Mchenry 35 HebrcJf R'c Harvard Rin« Jstock a • Crysj Marengo La' , All Huntley £ o 32 c . j a GrJ Dixon Dt KA{"B Genoa TKANE~ea7 rxirWand Hampshire D _ _ I ei 1 , y Coverage Area Conducted and certified by 1936. i °Ged Irn JloosehJ Chevrolet Fisher Body Parker Pen Co. P. B. Yates Co. Freeman Shoes Fairbanks-Morse Vudor Shade Co. Nunn-Bush Shoes Lewis Knitting Co. Beloit Iron Works Highway Trailer Co. 3radley Knitting Co. Rock River Cotton Co. Rock River Woolen ~Ulls Baker Manufacturing Co. Holton Band Instruments Jamesway Farm Machinery Southern Wisconsin's Rich Dairy industry and Green County's Famous Cheese. Full Leased Wire Transradio Press Service 2400 Words Per Hour— 18 Hours Per Day— 7 Days Per Week. Augmented With 130 Southern Wisconsin-Northern Illinois Correspondents. Excellent News Spots Available for Sponsorship. WCLO OWNED AND OPERATED BY THE JANESVILLE (WISCONSIN) GAZETTE. Member Affiliated Broadcasting Company — NBC Thesaurus Programs High Fidelity Throughout — Latest Western Electric 23A-250 Watt Transmitter, Collins Speech Input — Truscon 260 Ft. Vertical Radiator Antenna — RCA-"0A Turntables BROADCASTING • Broadcast Advertising November I, 1936 • Page 41