Broadcasting (July - Dec 1936)

Page scan 000733 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1936)
Leaf #:
000733
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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J A N E S V I L L E WISCONSIN WITH ATRUSCON VERTICAL RADIATOR WCLO stands in the top class of modern broadcasting stations ... with its modernistic transmitter house, modern technical facilities and its Truscon Vertical Radiator regarding which Mr. S. H. Bliss, WCLO manager, comments in the following letter: October 1, 1936 Mr. A. C. Wallen, Truscon Steel Company, Youngstown, Ohio. Dear Mr. Wallen: We are well satisfied with the characteristics of our Truscon Vertical Radiator. After our consulting engineer completed our field-intensity survey, I asked him if he would recommend a Truscon Radiator again. With no hesitation, he said: "Yes, not only to you but to anyone!" Our guaranteed daytime coverage now is 62 miles north, east and west and 5 5 miles south, so you see we are really getting out. Thanks for the cooperation. Write for full description of the commercial, technical and structural advantages of Truscon Vertical Radiators. TRUSCON STEEL COMPANY • YOUNGSTOWN, OHIO Truscon sales-engineering offices are located in 54 strategically located cities. BROADCASTING • Broadcast Advertising November 1, 1936 • Page 43