Broadcasting (July - Dec 1936)

Page scan 000735 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1936
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1936)
Leaf #:
000735
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WCLO JANESVILLE,WISCONSIN Jtew rooisomtfr / Other stations that have ordered 23A's : KFXD KABC WFOY KFJB KGY KRKO WMBH WMIN WMBC WHDL WFBG KLS KDB WSGN WIBX WEXL WBAX KCMC KYOS WKOK WLAP WOCL LISTENERS SAY: "Programs coming in clear as a bell". . ."I listened to your change from old to new, and wish to say it was a great improvement". . . "WCLO comes to us the clearest of any station". . . "Reception so much better we will be among your fans in future" . . . "Marvelous improvement. As clear and fine as any high powered station." WCLO SAYS : "It took but 16 hours to set up the transmitter and tune it. It has far fewer parts than other new transmitters we investigated ... is simple to tune and operate. As far as we have been able to discover, it does everything Western Electric claims for it." WESTERN ELECTRIC SAYS: "The new 23A Transmitter gives high fidelity performance at minimum cost. You'll be interested in these features: high overall efficiency . . . stabilized feedback . . . grid bias modulation... complete AC operation. ..small tubes, all radiation cooled." For full details, write Graybar Electric, Graybar Building, New York. RADIO Western Electric Distributed by GRAYBAR Electric Co. In Canada: Northern Electric Co., Ltd. TELEPHONE BROADCASTING EQUIPMENT BROADCASTING • Broadcast Advertising November I, 1936 • Page 45