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WREC
VOTED OVERWHELMING CHOICE
OF MEMPHIS AND MID-SOOTH
LISTENERS
AUTHORITATIVE SURVEY SHOWS
WBEC FIRST
AMONG ALL MEMPHIS RADIO STATIONS
The people of Memphis and Mid-South have voted . . . and overwhelmingly their choice is WREC, among ALL Memphis Radio Stations.
WREC IS A 2 TO I FAVORITE over its nearest contemporary! This fact is indisputable! An authoritative survey just completed by Oliver P. Cobb & Company, Auditors and Certified Public Accountants, of Memphis, Tennessee, has established which Memphis Radio Station the majority of the people of Memphis and Mid-South listen to most.
WREC Favored 2 to I— Over 2nd Station WREC Favored 32 to I— Over 3rd Station WREC Favored 76 to I— Over 4th Station; .
In the column to the right is the terse statement of HOW the Radio Listeners' votes were cast. Farther-reaching, even, than their votes, is the fact that each person voted as he felt. Consider the fact that no one could possibly have known by whom, nor for whom, the survey was being made; that each voter mailed his own vote direct to a special Post Office lock box, in Memphis, to which Oliver P. Cobb, personally, held the only key. Read Mr. Cobb's sworn statement, yourself.
Here's the composite answer of Memphis and Mid-South Radio Listeners to the question, "Which Memphis Radio Station Do You Listen to Most?"
WREC 64.54%
2nd Station 32.62%
3rd Station 1.99%
4th Station 85%
Call it popularity, or grit, or what you will . . . the public — Radio listeners and advertisers — like, and loyally support a Radio Station that does a big job in a big way. That is why Radio listeners prefer WREC . . . that is why WREC is outstanding among all Memphis Radio Stations.
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{All cards and data pertaining to this survey remain in the office of Oliver P. Cobb Sc Company. in M cm plus, and arc open for inspection by any interested advertiser.)
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AffiWed Wr*' COLUMBIA BROADCASTING SYSTEM NATIONAL REPRESENTATIVES
NEW YORK 336 Madison
PAUL H. RAYMER COMPANY
CHICAGO SAN FRANCISCO
' 43S Michigan Run Building
OVERWHELMING CHOICE OF MEMPHIS AND MID-SOUTH Ijtd&r LISTENERS
BROADCASTING • Broadcast Advertising November 1, 1936 • Page 47