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BROAC^CSTING
^Broadcast
Advertisingr
Vol. 11 • No. 10
WASHINGTON, D. C. NOVEMBER 15, 1936
$3.00 the Year 15c the Copy
Published Semi-Monthly, 25th issue (Yearbook Number) Published in February
Three Great Newspapers Focus Attention
WFAA WBAP Programs
The Radio Pages of The Dallas News, Fort Worth Star-Telegram and The Dallas journal Are Vital Audience-Building Factors in the Southwest's Most Prosperous Market
Shopping Problems Are Solved Through Ads in Today's Issue
THE DALLAS JOURNAL — H
NS NEAR MADRID
FOOD PRICES
Reds Score After Get ILS. Aircraft
Tedi/s Grave limfieaitKo ia-iifster Bay
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Vibrant public contact through the Power of the Press is an invaluable adjunct to the established Microphone prestige and popularity of WFAA-WBAP. It's a PLUS . . . not for sale . . . that contributes much toward maintaining 800 kilocycles as the favorite "spot" on the dials of radios in over a million Southwestern homes.
Radio page stories are not offered as a "free premium" to WFAA-WBAP sponsors. The papers' competent radio editors, working independently of the stations, are "blue pencil artists". Stories on individual programs are accorded space strictly on the basis of their news value. "Fillers" inevitably find their way to the wastebasket.
But the important point is that 365 days in the year, three excellent radio pages, blanketing the "readership" of North Texas, intensify listener interest in WFAA-WBAP.
5 0,0 0 0 WATTS
Member of The Texas Quality Network
WFAA-WBAP
Affiliate of The National Broadcasting Co.
National Representatives: Edward Petry & Co. Inc.