Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000124
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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ft ^) il/lOTLCttcS UpvTL iJlC (jlflt/L^ Out of the famous bell laboratories after six years of experiment, comes a vast improvement to broadcasting by electrical transcription: Western Electric Noiseless Recording. This new method, now offered to advertisers and advertising agencies as part of World Broadcasting System's facilities for nation-wide spot broadcasting, brings a richness and distinction to broadcasting that lifts these special programs completely out of the rank and file. It doubles the musical range and eliminates all extraneous surface noises — brilliantly silhouetting the program on the ether! ^ ^4, America's leading advertisers are using what is now America's outstanding method of broadcasting. Among these are Chevrolet Motor Company, Vick Chemical Company, Drug, Inc., Life Savers, Inc., John H. Woodbury, Inc., Maxwell House Coffee, Remington Rand, Inc., Phillips' Dental Cream. ^ ^ While this method is fresh and new there is added value. The World Broad casting System will gladly advise the station and time at which these programs may be heard in every part of the country. Ask for booklet Spot Broadcasting, 1932. World Broadcasting System, Inc. World Broadcasting Building 50 West 57th St., New York SOUND STUDIOS OF NEW YORK, INC. (SUBSIDIARY OF WORLD BROADCASTING SYSTEM, INC.) WESTERN ELECTRIC LICENSEE 179 King Street W., Toronto 6-242 General Motors Building, Detroit 333 N. Michigan Avenue, Chicago Baker Hotel, Dallas, Texas. Western Electric NOISELESS RECORDING BROADCASTING . December 1, 1