Broadcasting (Oct 1931-Dec 1932)

STATION ACCOUNTS The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations >EMOCRATIC leaders in New Jersey, diverging on Union and Morris ounties for the fight for the Conressional seat of the late Repreentative Ernest R. Ackerman, suplemented their newspaper campaigns nth the facilities of WOR, Newark, 'wo broadcasts were arranged, one n Nov. 25, in which Percy H. Stewrt, Democratic nominee, was prented to the voters and the other on Fov. 30, in which Governor-elect Harry Moore spoke in his behalf. •OUBLE Suds Review, the first radio rogram of news notes for women to \ke the air as a regular feature, ntered its second year over WMAQ, hicago, Nov. 11. The feature is ponsored by Proctor and Gamble, Cin j!nnati, and is presented by Miss Jane .amilton, home economics expert of le station. It promotes American |J amily Soap Flakes and American amily Soap. INCE Feb. 9, 1931, when it first beime a commercial station, WBSO, eedham, Mass., reports that it has iirried more than 500 accounts, in I uding transcriptions and spot anpuncements. At present more than |) per cent of its time is sold. [MONG the recent new accounts of i'GY, Schenectady, are the following: pith Brothers, Poughkeepsie; J. Lasi}in & Sons, Milwaukee, Wis.; Arzen jiboratories, Clinton, la.; Buick otor Car Co., Detroit; Mantel Lamp -;■>. of America, Chicago; D. L. & W., 'flue Coal," New York, and Richfield II Corporation of New York. OVEMBER accounts reported by |MCA, New York: Life Saver, Vick liemical Co., Richfield Oil, White :|;ad and Paint Co., Chevrolet Motor ]>., Bond Bread Co., Edna Wallace -iopper, Adam Hat Co., I. J. Fox, Mston-Purina Co., Brentano's Book lop, New York World-Telegram, New prk Mirror, Namm department store ltd Findlay-Strauss. !HEN a change in time made it possible for KYW, Chicago, to conlue with the Ken-l-ration program I NBC, Chappell Brothers, Rockford, j., makers of a dog ration, refused sever relations with the station. : a result KYW no longer offers the teners Rin Tin Tin by network on half of this advertiser, but it is in ssession of a brand new one-year ntract by which the "Chicagoans," fine male quartet, will act as the vertising medium for the product :h Sunday afternoon at 5:15 o'clock l|er that station alone. OUR half hour periods daily are ing used by The Greater Boston ore, Joliet, 111., over WCLS, Joliet. anscriptions produced by Radio anscription Company of America d also the Philco, Friendly Five and oenix transcriptions are presented, is store, according to P. W. Lam"tin, advertising manager, also msors football and basketball games season and various other features, iming a record for radio advertis r L KING'S Country Store, noonday ,)gram over KYA, San Francisco, iperated by Carl King who sells the Me and announces the program in form of a radio shopping news. L, Salt Lake City, is doing some ning programs for the Zion's Savs Bank of that city. 1iE DAILY shopping news service r KGW, Portland, Ore., is being ducted by Archibald Presby. CURRENT transcription accounts of KMOX, St. Louis: Jim Corbett talks, Mail Pouch; Edna Wallace Hopper, beauty chats; Success Reporter, Life Savers; Dixie Ensemble, Maxwell House; Capt. Healy, Tanlac; Famous Beauties, Woodbury soap; Rhythm Pounders, Remington typewriter; Chevrolet Chronicles; orchestra, Johnson floor wax. WITH the announcements of new automobile models in national advertising campaigns, WCCO, Minneapolis, found that several Twin City dealers wished to tie up with local broadcasts. One of the Minneapolis Buick dealers presented a special program, Nov. 13 to announce the initial showing of the new Buicks at his establishment the next day. Several Chevrolet dealers are also planning special broadcasts with the showing of their new model Dee. 5. CONSISTENT returns are reported from the program of the Campbell Cereal Co., Chicago, a week-day early morning 15-minute feature on KHJ, Los Angeles. Kenneth Niles, announcer, is the narrator as "Steamboat Bill." Designed primarily to interest the children before they leave for school, the program offers five prizes of whistles and model steamboats daily. Replies average 3,000 monthly. Malt-O-Meal, breakfast cereal, is the product advertised. Rogers and Smith, Chicago, handles the account. RAJPUT, a high caste Hindu with an Oxford diploma and more than eight years of service in the British Secret Service in India, is enthralling midwestern listeners five evenings a week with a series on his adventures in this service in his native land over WBBM, at Chicago. The program is sponsored by Dr. Strasska's toothpaste, Chicago, and with a neat mail tie-up is turning into one of the best letterpullers on the station. At the conclusion of each broadcast Rajput tells his listeners that if they will tear the flap from a Dr. Strasska toothpaste carton, write their name and address on it, and send it in to WBBM, he will send the writer a good-luck ivory elephant. WOL, Washington, has inaugurated two new electrical transcription accounts, both for clothing stores. On Nov. 20 it broadcast an inaugural program for Bond & Sons, Inc., in connection with the opening of its Washington store, the contract to run indefinitely. A second transcription account is for Schainuck Clothing, local, which has begun a 13-week contract for a 15-minute recording. KJBS, San Francisco, is carrying some morning broadcasts for independent groups of grocery and drug stores. KGNF, North Platte, Neb., is offering for commercial sponsorship its "Prairie Corners Literary Society," burlesque rehearsals of old-time stock plays for literary society meetings with rube characterizations. WDGY, Minneapolis, is broadcasting a program for the Co-Ed Company, Chicago. The contest announcements asking for a girl's name to be used on a new cosmetic line are reported as pulling an average of 200 fan letters on each broadcast. KVI, Tacoma, Wash., is grouping its "bargains of the day" in a 15-minute period each noonday. KTRH, Houston, Tex., has just inaugurated a series of programs known as "The Traffic Tower," under sponsorship of a local auto-body firm. The broadcast includes a review of traffic accidents during the previous 24 hours and includes human interest notes gleaned from the traffic tower. The program, of course, warns against traffic accidents, but it admits that sometimes they are unavoidable. Whenever the participants can prove that an accident was unavoidable, the radio sponsor will repair the damage free of charge, according to J. B. Belcher, commercial manager of KTRH. CHAPMAN'S, Los Angeles manufacturer of quality ice cream, is using KMTR, Los Angeles, for a program in a campaign directed by National Sales Alliance. Chief theme is to combat competition from low-priced ice cream. CHANDU, daily mystery serial for KHJ, Los Angeles, and created by EarnshawYoung, Inc., local agency, goes from the Los Angeles station to KGB, San Diego, via land wires, while KFOX, Long Beach, rebroadcasts from KHJ. Transcriptions of the entire series are to be spotted with KWK, St. Louis; KGU, Honolulu; KFRC, San Francisco; KFXM, San Bernardino, and others, according to the sponsors, the Los Angeles Soap Co. THE LOMPOC, Cal., Chamber of Commerce has signed up with KTM, Los Angeles, for a series of Monday afternoon programs to advertise "The Valley Beautiful." Judge Charles L. Poulsen, blind Lompoc jurist, gives the entire program with piano, organ, voice and verse. He will be a 1932 candidate for the state senate from Santa Barbara county. HOLLYWOOD, Cal., Cemetery Association has sponsored three programs weekly over KTM, Los Angeles, using as talent Sylvia, sightless radio character, and her gang. Sundays the program is carried via remote control from the Masonic temple lodge room on the cemetery grounds. EMBLEM Petroleum Corporation, Los Angeles, late in November started to use KHJ, Los Angeles, for 39 half hour programs with Harold Roberts and his brass band. The program consists of four broadcasts a week, and calls attention to the new Liberty brand of gasoline. OPTOMETRISTS of Salt Lake City are using local broadcast stations for a series of 26 educational lectures to combat alleged unfair competition. NEW BUSINESS of the month at KWG, Stockton, Cal.: Holly Su^-ar Corp.; Mrs. Senf's bakery; John Breuner Co., radio retailers; Pacific Gas and Electric Co., appliances; a'l of which are local accounts. Others include CBS coast programs and several transcriptions. The recorded programs include Chevrolet Chronicles, Campbell Ewald agencv; Philco quarter hour, James Houlihan, Inc.; Dr. Ross' clinic of the air, Roy Alden and associates; Walker's chili program. Crook Advertising agency; the East, Washer musicale, Wilson-Schultz and Co., local; and the Majestic Minstrel Man, Mallet Music Co., local. NEW BUSINESS at KTM, Los Angeles: Hal Smith Furniture Co., transcription series of Light and Cook; Hair-X-Salon Laboratories, daily record program; Pernetti tablets, Sunday concert; Hill Street Furniture Co., daily 15 minutes; Dr. Kirby's turtle oil cream, using "Aunt Kate's" daily program, 15 minutes. KYA, San Francisco, is carrying a daily "crazy water crystals" program for W. R. Sullivan, 865 Mission Street, in the same city, with a series of transcribed music and announcements. The crystals are evaporated water from Mineral Wells, Tex. RADIO'S force as an agency for charity appeals was amply demonstrated last month by Hahn & Co., Washington and Baltimore shoe dealers, which presents the Hahn Dynamic Hour over WRC, Washington. An appeal for old shoes was made one evening, the company agreeing to repair the shoes and distribute them to the local needy. The single call brought in 2,000 pairs. CURRENT transcriptions over KOL, Seattle, include a thrice weekly program for the Hancock Oil Co., Brisacher agency; Valvoline, National Radio Advertising, Inc., once weekly to April; Capudine, Scott Howe Bowen, Inc., once weekly ending late this month; Skinners' Silks, a Rhodes Department store, Seattle, release for a special campaign only. THE KANSAS Power and Light Company has taken on sponsorship for the CBS Roxy theatre program on Sundays, so far as its release through WIBW, Topeka, is concerned. CHALLENGE Creamery, Los Angeles, has taken ort sponsorship for "Louie's Hungry Five," transcription of oldtime German street corner band. It is given daily, except Sundays, from KNX, Hollywood. THE NEW England Furniture Co., Long Beach, Cal., has been holdingauditions in its store for likely radio talent. The promising ones are afterward given a second try-out over KFOX, in the same city, with the broadcast sponsored by Philco. JOHN BREUNER and Sons, Oakland's largest furniture store, recently established in a new structure, has signed up with KTAB, Oakland, for 52 weeks with "Breuner's Reporter of the Air" as a daily 15-minute feature in the form of interesting items gleaned from the day's news. A series of Sunday feature skits, popular appeal, are heard over WMCA, New York, every Sunday at 1 p.m. Characters are "Mr. Goldstein" and "Mr. Bernstein," the story beingwoven around the experiences of two pushcart peddlers who ply their trade on the stock exchange of the East Side. The program is sponsored and presented by Breakstone Brothers, makers of cream cheese. NETWORK ACCOUNTS LAMBERT PHARMACAL Co., St. Louis (Listerine), has signed a new 52-week contract with NBC for 156 performances by Russ Colombo and his own orchestra, appearing six nights weekly. Beginning Dec. 7, Colombo will be heard on a 15-minute period on Mondays, Thursdays and Fridays at 5:45 p.m., EST, over an NBC-WEAF network and for 15 minutes on Tuesdays, Wednesdays and Saturdays at 10 p.m., EST, over an NBC-WJZ hookup. Colombo has also signed an exclusive long-term contract with NBC. VACUUM Oil Co., New York, will inaugurate its first coast-to-coast Mobiloil Concert series over an NBCWEAF network Dec. 16 at 9:30 p.m., EST., with Nathaniel Shilkret directing the orchestra; Douglas Stanbury, baritone, as master of ceremonies and Gladys Rice, soprano soloist. John Holbrook, recent diction award winner, will announce. The final Mobiloil broadcast on the present schedule, at 8:30 p.m., EST., will be heard Dec. 9. The Mobiloil concerts have been a regular NBC feature since Feb. 6, 1929. HUCHMEISTER-LIND Co., Pittsburgh (auto lights), begins an 8-week half-hour dramatic program "The Shadow" over 29 stations of CBS on Jan. 5. The feature will be heard on Tuesday nights from 10 tj 10:30 o'clock. The agency is Rutirauff & Ryan, Inc., Chicago. F. W. FITCH Co., Des Moines (Fitch shampoo), begins an 18-week account over 29 CBS stations on Jan. 8. The "Fitch Professor and Musijal Trio" icember 1, 1931 .BROADCASTING Page 21