Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000162
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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FOR SIX YEARS THE BELL LABORATORIES have been studying the science of spot broadcasting by electrical transcription. From these laboratories today comes Western Electric Noiseless Recording. Tones that ride the element like a living thing. Every hint of extraneous surface background is swept away. The musical range is almost doubled. >^ When your advertising calls for fresh expression; when your sales need stimulation; when you want to spot your radio programs in your sales areas and not waste money broadcasting elsewhere — think of this! ^ ^ ^ This new method for spot broadcasting is now offered to national advertisers* by the World Broadcasting System Inc., and its subsidiary, Sound Studios of New York, Inc., licensee for Western Electric noiseless recording. ^4. ^ ^£ Programs of World Broadcasting System, Inc. are the aristocrats of radio productions. There is nothing finer. Advertising and sales executives wishing information on this remarkable forward step in radio procedure are invited to write for the booklet Spot Broadcasting, 1932. World Broad World Broadcasting Building g System, Inc. 50 West 57th St., Ntw York SOUND STUDIOS OF NEW YORK, INC. (SUBSIDIARY OF WORLD BROADCASTING SYSTEM, INC.) WESTERN ELECTRIC LICENSEE 179 King Street W., Toronto 6-242 General Motors Building, Detroit 333 N. Michigan Avenue, Chicago Baker Hotel, Dailai, Texas. Western Electric NOISELESS RECORDING •Already the list of users includes such leaders as: Chevrolet Motor Co. ; Edna Wallace Hopper, Inc. ; Life Savers, Inc.; Maxwell House Coffee; Phillips' Dental Magnesia; Louis Phillippe, Inc.; Jocur (Wave-Set); Remington Rand, Inc.; John H. Woodbury, Inc.; United Drug Co., Inc.; Vick Chemical Co. Page 4 BROADCASTING • December 15, 19