Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS .RAMBO BROS., Crooksville, 0., Cros i ley dealers, report excellent results from the Crosley radio announcements i over WLW, Cincinnati. Business in Crosley receivers is constantly improving, this company reports, and it attributes much of the increase to the fact that customers are asking to jsee models announced over the radio. GROSS business in excess of $125,000 jfrom local accounts is reported by WRC, Washington, for 1931, despite ithe fact that all but 10 per cent of 'its time is occupied by network proigrams of NBC, which operates the station. THE JOHN PUHL Products Co., Chicago, maker of the Bo-Peep brand of blueing and ammonia, has contracted for a weekly program of light and fanciful entertainment over WBBM, Chicago, each Friday morning at 10 o'clock. The Boy Friends, well-known harmony duo, provide the entertainment. CHICAGO SOLVAY COKE dealers are providing a daily-except-Sunday oroadcast of fast moving dance music by the studio popular combination, known as "The Syncopators," over WMAQ, Chicago. Each day a ton of :oke is given away in a unique manler. Listeners are invited to send in i tentative three-number program. Anyone whose three numbers are clayed on any one program receives ;he ton of coke free from their nearest •Solvay dealer. THE RATH PACKING Company of iVaterloo, la., has contracted with WBBM, Chicago, for a program of lance recordings to run every day ex■ept Sunday at 8 a.m. THARLIE WHITE, one of the greatsst lightweight champions the pugilisic world ever has known and now a jhysical director of fame, is conductng a 7-day a week series of gym •lasses over WGN, Chicago. The sponsor is the Hilton Company, men's •lothing dealer. The contract calls '.or 52 weeks of White's services. 'UNCLE QUIN'S Punch and Judy," >ne of the middle west's oldest feaures for children, will appear on VGN, Chicago, every day except Sunlay from 5:15 to 5:30 p.m. under he auspices of the Three Minute Cereals Company under a new conract just signed. Quin Ryan, with ■ is myriad of sound effects representng animals, conducts the broadcast. •IONTGOMERY WARD and Company 3 providing market reports as a feaure of its "Trappers' Fur Service" ver WBBM, Chicago, each Tuesday, "hursday and Saturday at 12:25 p.m. "HE AMERICAN Institute of Foods j nd Household Appliances is on the ir from WBBM, Chicago, each weekay morning at 10:30 o'clock with adice on the preparation, preservation, ind selection of foods. Thomas E. "erxa, authority on home managelent, makes short talks. 'HE VICTOR Clockmaker, a weekly ramatization over WMAQ, Chicago, n the romance of old clocks, is a new eature sponsored by the Cincinnati "ictor Co. The 15-minute broadcast egins at 8:30 p.m. Tuesdays. As a romotional feature, the Victor comany offers to electrify an old clock •ithout altering its appearance at all ith every purchase of one of its new metrical clocks. -OL, Seattle, has reported that the Ison Fuel Company of that city is sponsor for broadcasts of the wrestling in the civic auditorium on Fridays via the remote line, according to Norman F. Storm, sales manager. KGNF, North Platte, Neb., has reported that one of its local accounts, E. A. Gamble, grocer, has used three brief announcements daily. This has been the only medium used. Within a short time he was forced to move from small quarters to a larger store and to increase his staff from four to seventeen clerks. THE ALL-YEAR club, Southern California's tourist-getting group, is using KHJ, Los Angeles, for a weekly program explaining the club's work. The club contemplates using a network hookup for a one-time program with the idea of sending news eastward that California is no place for the jobless. CURRENT transcription accounts of KHJ, Los Angeles: Chevrolet Chronicles; Charis; Marley Perfume Co.; Phillips dental cream; Tillie the Toiler series; Bringing Up Father series (Broadway department store sponsor) ; Wright arch preserver shoes; Woodbury Soap Co. (Famous Beauties of History) ; Dr. Ross dog program, and Life Savers success reporter. KFOX, Long Beach, Cal., reports that it has signed up for practically the entire catalogue of continental Broadcasting Corporation, including its earlier releases of the Boswell Sisters, Cliff and Lolly and others. KGRS, Amarillo, Tex., has begun to broadcast a sponsored period for Levy's clothing store thrice weekly and a daily program for Montgomery Ward and Co. NEW ACCOUNTS reported on WGBS, New York, by George Ingraham, commercial manager: General Foods Corp., International Magazine Co., Bayuk Cigars Co., Chrysler Tower Corp., New York American, New York Journal, Metropolitan Electric Mfg. Co., and The Sophia Co. WRR, Dallas, uses its facilities one evening a week for the Oak CliffDallas Commercial association. This is in addition to the daily morning Oak Cliff-Dallas hour, devoted to business features of the locality. KTAB, Oakland, carries a winter series for Pacific Greyhound stage coach lines with the weekly "pepper box revue," long a station feature. One of the transit dispatchers is borrowed from the stage depot to help out with the skit features of the frolic. LA FRANCE Products Co., Inc., Los Angeles, cosmetics and other lines, has reported using 20 stations for spot announcements. The report schedule shows WMMN, Fairmount, West Va., bringing in the largest number of replies from a single broadcast; KNX, Hollywood, second, and KELW, Burbank, Cal., third. DAVIS PERFECTION Bread Co., Los Angeles, has been using KNX, Hollywood, the last seven years for its Friday night "Optimistic Do-Nuts" frolic. On a recent program the firm wanted to call attention to a new, lowpriced pie, but without violating the ethics of price advertising after dusk. Fred Hagelberg, of the company, overcame this by saying that, if Mrs. Housewife had four youngsters and each of them carried a nickel to the neighborhood grocer or baker, they would collectively bring home one pie. The company reported that the following day its retail business for this special pie amounted to 7,000 sales. KELW, Burbank, Cal., has taken on the account of the West Pico Furniture Co., 15 minutes nightly, 30 days; Roberta Chapman, cosmetics, 15 minutes daily, 60 days; Dr. G. Gontard, professor in the French Institute, series of weekly lessons in the French language; Hollywood Laundry, using Marian Harrison, graphologist, daily for 30 days, and Dr. F. A. Gawthorne, Hollywood dentist, for a daily 15-minute record program, six months. All of these, except the two Hollywood accounts, are located in Los Angeles. THE ALAMEDA County Title Insurance, one of the largest office buildings in Oakland, Cal., has signed a year's contract with KTAB, Oakland and San Francisco, with a five minute nightly feature. This allows time for a musical selection and a brief announcement of the facilities offered in the building. An additional program on Mondays is titled "Romantic California," with organ music and narrative to depict the days of the famous Spanish grants and land allotments. WALKER'S department store, Los Angeles, has signed up with KHJ for a series of thrice weekly programs during December for its children's department. "Uncle John" Daggett, former announcer, will return to the air to announce the program and, in conjunction with the broadcast of juvenile talent, six programs will be staged in the store auditorium. NEW ACCOUNTS for KHJ, Los Angeles: Thrifty Drug Co., 15 minutes mornings, with singer and organ; Shurons Optical Co., Sunday half hour; Pierce Bros., undertakers, Sunday "musical cameos"; Wilson Ice Cream Co., one program weekly. KTSA, San Antonio, reports San Antonio Public Service Co., Reducoids and Western National Fire Insurance Company accounts among its new business. ELECTRICAL transcriptions at KOMO, Seattle: Charis; Seiberling Singers, for A. L. Kupp Tire Co.; Chevrolet Chronicles; Life Savers' success reporter; Spratts Patent, Ltd., dog story; Olympian male quartet for Don's Sea Food (restaurant) ; Barbara Gould beauty talk; Edna Wallace Hopper, Affiliated Products Co., and sunshine melodies for Acme White Lead and Color Works. KFSD, San Diego, has spotted its "radio dental clinic" as an afternoon studio program week days, except Tuesday, when it has been switched to a morning hour. ROYAL Credit Clothers, Huntington Park, Cal., has given sponsorship to KTM programs, Los Angeles. They give a weekly audition, not broadcast, with the winners used on a Sunday night program. Final winner is to give four weekly programs as a paid entertainer. The same firm also sponsors a semi-weekly blues program. The San Val Oil and Water Co., bottling "Tarzana" mineral water, has become responsible for the nightly program of the Beverly Hill Billies over the same station. THE MAURINE Company, San Francisco, has begun to use KTAB, for a weekly program to appeal to men. The first transcription series was Deacon Brown and his Peace Makers, a Continental Broadcasting Corporation series of southern melodies and gags. Featured product is "Maurine After-Shaving Lotion" and commercial copy is tied in with the series title with the phrase, "Maurine After Shaving Lotion makes peace between your face and your razor in a jiffy." Contract time is 13 weeks. SUSSMAN and Wormser (S. and W. Coffee) sponsor the "Famous Trials of History" series over KFI, Los Angeles, nightly with the re-creation of some famous legal battle. The same cast is used as in D-17 mystery plays. KROW, Oakland, Cal., has added new commercial accounts to include: Rumford Baking Powder; Associated Department Stores; Buick Motor Co.; Star Outfitting; J. A. Folger Coffee Co., and General Steamship Co. NATIONAL transcription accounts of KEX, Portland, Ore., include: Union Oil Co.; Phillips' Dental Magnesia; Louis Phillipe; General Electric Co., and Tanlac. NEW PROGRAMS at KFWB, Hollywood, include Thrifty Cut Rate Drug Stores, Inc., 15 minutes daily for one year; Beckman's Furs, half hour Sunday concert, 90 days; Brooks Clothing Store, one hour Sunday recorded program, six weeks; Brown's Clothing Co., Sunday afternoon program, one year. According to Chet Mittendorf of the commercial department, the station's Sunday time is now almost entirely sold out. KTRH, Houston, Tex., has opened an account for the Johnston Motor Co., local firm, and for the National Confectioners Association. E. F. EDWARDS, Oakland, Cal., retail jeweler, has started a series of programs with KFRC, San Francisco, three times weekly. Ryder and Ingram, Ltd., Oakland agency, placed the account and will handle the copy. AD-CRAFTSMEN, Salt Lake City agency, has inaugurated a local radio campaign for .David Stein, jeweler, and one in Utah and Colorado for the Newhouse Hotel, Salt Lake City. KNX, Hollywood, continues next year on a month to month basis the weekly string ensemble program for the Emorc College, San Jose, operated by the Rosicrucian Order. Bobrick Manufacturing Co., Los Angeles ammonia makers, sponsor the "Jeannie and Joan" series nightly, a continuity of two girls. Bundy and Albright, realtors of Sherman Oaks, start the second year of their weekly program featuring old-time tunes, vintage of pre1900. THE LOS ANGELES Japanese chamber of commerce has signed with KELW, Burbank, for a series of Saturday evening programs with native orchestra and soloists. The broadcasts will be designed with a dual purposeto furnish entertainment to the Japanese population around Los Angeles and to call attention to Japan as a tourist center. B. Nomura is secretary of the organization with offices at ii( North San Pedro Street, Los Angeles. NEW ACCOUNTS of the month for KFRC San Francisco: transcriptions once a week for Florists Telegraphic Delivery Association, Inc., placed by National Radio Advertising, 13 weeks starting Jan. 5; five nights a week series of "Rajput, secret service operative " (Maurice Joachim) , for btrasska laboratories; series of transcriptions for Oldsmobile division of General Motors, starting Jan. 19 tor id weeks. THERE is a movement on the west coast in which posts of the American Legion are sponsoring automobile racing, just as they have been promoting weekly prize fights. The NBC coast chain carries the races from the speedway in Oklahoma and the Ascot Park in Los Angeles. Richfield Oil Company sponsors both events and apparently signifies a willingness to sponsor other developments in this field. The events are short and snappy and are said to attract considerable patronage. STUART & SON, Inc., Baltimore (Golden Crown svrup), has contracted with WJSV, Alexandria, Va., for 13 weeklv half-hour programs on Friday nights from 8:30 to 9 o'clock. The feature is called "Minstrel Memories." ecember 159 1931 .BROADCASTING Page 21