Broadcasting (Oct 1931-Dec 1932)

NETWORK ACCOUNTS LIGGETT & MYERS TOBACCO CO., New York (Chesterfield cigarettes), starts a 52-week contract on 67 CBS stations on Jan. 4 to be heard daily except Sunday from 10:30 to 10:45 p.m., EST, and featuring Nat Shilkret and orchestra in "Music That Satisfies." The agency is the NewellEmmett Co., New York. W. A. SHEAFFER PEN CO., Fort Madison, la. (fountain pens), began a program Dec. 6 featuring Phil Baker and Ted Weems and orchestra over CBS, to be continued on Sundays from 9 to 9:30 p.m., EST. A feature of the initial program was an offer of a bottle of Sheaffer's Scrip ink to every person in the audience writing in to tell the sponsors whether he had seen announcements of the program in print or was hearing of it for the first time on the radio. The McJunkin Advertising Agency, Chicago, handles the account. SOUTHERN COTTON Oil Co., New Orleans (Snowdrift shortening), has renewed its CBS contract for 21 stations to carry the "Snowdrift Southern Melodies" heard Thursdays from 9 to 9:30 p.m., EST. Fitzgerald Advertising Agency, New Orleans, handles the account. LADY ESTHER Co., Chicago, (face cream), starts over 21 NBC-WEAF stations, beginning Jan. 17, with programs consisting of a talk and Wayne King's orchestra, Sundays from 3 to 3:30 p.m., EST. The Hays McFarland Co., Chicago agency, handles the account. CLIQUOT CLUB Co., Millis, Mass., (ginger ale), renews over 20 NBCWEAF stations, Jan. 22, with a "Night Club" featuring Ray Knight as master of ceremonies and Harry Reser's orchestra, Fridays from 9 to 9:30 p.m., EST. Danielson & Son, Inc., Providence, R. I., handles the account. STERLING PRODUCTS Co., Wheeling, W. Va., (Phillips milk of magnesia), will begin a series of pror grams, Jan. 4, over 21 NBC-WEAF stations, to be heard Mondavs and Fridays from 10:15 to 10:30 a.m., and Wednesdays from 9:15 to 9:30 a.m., EST. Program will feature talks by Dr. Royal S. Copeland, U. S. Senator from New York. Blackett, Sample & Hummert, Inc., Chicago, handles the account. CHESEBROUGH MFG. Co., New York, (vaseline products), renews Jan. 1, over 46 NBC-WJZ stations, featuring "Real Folks," rural sketch Fridays from 9 to 9:30 p.m., EST. McCann-Erickson Co., New York, handles the account. PEPSODENT Co., Chicago, (toothpaste), renews with Amos V Andy Jan. 1 over 44 NBC-WJZ stations daily except Sundays from 7 to 7:15 p.m., with repeats from 11 to 11:15 p.m., EST. Lord Thomas & Logan, Chicago office, handles the account. IODENT CHEMICAL Co., Detroit, (toothpaste), will renew Dec. 27 on 21 NBC-WEAF stations with its children's program "Iodent Club of the Air" heard Sundays from 7:30 to 8 p.m., EST. Maxoix, Inc., Detroit, handles the account. RICHARDSON & ROBBINS, Dover, Del., (canned goods), starts Dec. 29 over 13 NBC-WEAF stations with the Forecast School of Cookery" to be heard Tuesdays from 11 to 11:15 am EST. J. P. Muller & Co., New York" handles the account. AMERICAN KITCHEN Products Co New York, (Steero bouillon cubes), started Dec. 9 over 17 NBC-WEAF stations with talks and instrumental trio on Wednesdays from 10:15 to 10:30 p.m., EST. Batten, Barton, Durstine & Osborne, New York, handles the account. VACUUM OIL Co., New York, (auto lubricants), starts Feb. 3 over 56 NBC-WEAF stations with a 50-piece orchestra and guest artists Wednesdays from 9:30 to 10 p.m., EST. The Blackman Co., New York, handles the account. SOUTHERN DAIRIES, Washington, D. C, (dairy products), renews Dec. 29 over eight NBC southeastern stations keyed from WRC, Washington, with a musical program on Tuesdays and Fridays from 7:15 to 7:30 p.m., EST. McKee & Albright, Philadelphia, handles the account. SOUTHERN DAIRIES, Inc., Washington, D. C, (ice cream and dairy products), has signed a 13-week contract for 10 stations of the CBS Dixie network, beginning Dec. 29. A musical program will be featured. McKee & Albright, Philadelphia agency, handles the account. SWIFT & Co., Chicago, (meat packers), renews Dec. 19 with the "Stebbins Boys" over 21 NBC-WEAF stations daily except Saturday and Sunday from 6:45 to 7 p.m., with repeat from 7:45 to 8 p.m., EST. J. Walter Thompson Co., Chicago, handles the account. R. B. SEMLER, Inc., New York (Kreml hair tonic), renewed its CBS contract Jan. 6 for the Nell Vinick beauty talks heard Wednesdays from 11 to 11:15 a.m., EST. The agency is Edwin Wasey & Co., New York. F. W. FITCH Co., Des Moines (Fitch shampoo), has postponed the opening of its 13-week account over 29 CBS stations, originally scheduled Jan. 8, to Jan. 15. "The Fitch Professor and Musical Trio" are to be heard Fridays from 11 to 11:15 a.m., EST. The agency is Battenfield & Ball, Des Moines. S. & W. COFFEE Co., on Dec. 7, began a nightly 15-minute program over an NBC Pacific Coast network with Cecil and Sally, comic strip of the air. They had previously done 800 personal appearances on KPO, San Francisco. ANDREW JERGENS Co., Cincinnati, (soaps and perfumes), began a series over the NBC-WJZ network Dec. 5, featuring Ray Perkins as "The Old Topper." It is heard Saturdays at 6:30 p.m., EST. LIBBY, McNEIL & LIBBY, Chicago, (foods), is sponsoring Ray Perkins, NBC master of ceremonies, over an NBC-WJZ network each Thursday and Friday at 10 a.m., EST. Perkins appears as "The Prince of Pineapple." CONTINENTAL BAKING Co., New York, (baking products), on Dec. 6 engaged Bradford Browne, NBC artist, as master of ceremonies, succeeding Ray Perkins, in its NBC-WJZ network program of the "Three Bakers." The program is heard Sundays at 7:30 p.m., EST. PRATT & LAMBERT, Inc., Buffalo, (lacquers, enamels, etc.), begins a 13week program over 39 stations of CBS on March 1, 1932. The type of program has not been decided, but it will be heard on Tuesdays from 10 to 10:15 p.m., EST. The Albert P. Hill Co., Pittsburgh agency, handles the account. HAROLD F. RITCHIE & Co., New York, (Pompeian Cream), begins a 52-week contract with CBS and 21 stations on Jan. 4 with a program to be announced. The program will be heard Monday, Wednesday and Saturday from 8:45 to 9 p.m., EST. N. W. Ayer, New York, is handling the account. The same firm on Jan. 4 will also start a 13-week contract to promote "Frostilla" over 26 stations of CBS. The program will be of a musical nature and its time has not yet been scheduled. Lawrence C. Gumbinner Advertising Agency, New York, handles the latter account. GILMORE OIL Co., Los Angeles, is offering a weekly circus theme continuity over KFI, Los Angeles, and the NBC Pacific Coast network, in addition to using KNX, Hollywood, for a weekly edition of the same theme; KHJ, Los Angeles, for a "College Daze" program. The NBC contract has just been renewed for another year, the KNX circus being discontinued on Jan. 1 and placed instead on KHJ and the Don Lee network, according to Chet Crank, of Botsford, Constantine and Gardner, Los Angeles agency handling the account. FRIGID AIRE CORPORATION, Dayton, O., opened a series of programs Nov. 30 over an NBC-WJZ coast-tocoast network to sponsor a nationwide Christmas contest in which $6,000 will be distributed among 61 winners. The programs, which were carried five afternoons a week, were to close Dec. 16. E. FOUGERA & CO. (Vapex), New York City, opened a series of weekly programs over a network of 20 CBS stations Dec. 6 sponsoring the Mills Brothers. The program is on Thursdays from 9 to 5:15 p.m. N. W. Ayer & Sons, Inc., has the account. HACKMEISTER LIND CO. (auto lights), Pittsburgh, will inaugurate "The Shadow," a dramatic sketch, over a 28-station CBS hookup on Jan. 5. Ruthrauff & Ryan, Inc., Chicago, is handling the account. Program is from 10 to 10:30 p.m. Tuesdays. THE BARBASOL CO., Indianapolis (shaving cream), on Jan. 11 will renew its CBS contract for 52 weeks over 28 stations, with "Singin' Sam the Barbasol Man." Its air time is Monday, Wednesday and Friday from 8:15 to 8:30 p.m., EST. SAN FRANCISCO Union Stock Yards Company has taken on the sponsorship for week-day market reports over NBC Pacific Coast stations and N. W. Ayer and Son the weather report. "CALIFORNIA MELODIES," used last year as a CBS program originating from KHJ, Los Angeles, and thence eastward, resumed on December 6. It will be heard through the winter on Sundays at 8:30 p.m. (Pacific standard time) for a half hour program. Film studios will cooperate in the music and one brand new song from Hollywood will be given its premiere on the program each week. Raymond Paige's 35-piece orchestra will be assisted by station talent. AGENCIES AND REPRESENTATIVES RALPH LEAVENWORTH, formerly assistant general sales manager of the Austin Co., Cleveland, engineers and builders, has been named general advertising manager of the Westinghouse Electric & Manufacturing Co., in charge of all advertising and publicity with headquarters at the East Pittsburgh plant. Fuller & Smith & Ross, Inc., New York agency, after Jan. 1 will handle all Westinghouse advertising, including institutional and trade paper copy. LYNN BAKER has been transferred from the Cincinnati office of the J. Walter Thompson Company agency to the San Francisco office, which he will manage after Jan. 1. WALTER K. MCCREARY, one-time KMPC commercial manager, later with the KTM sales force, has opened offices at 337 Bendix building, Los Angeles, to engage in radio brokerage as W. K. McCreary and Associates. THE F. WALLIS ARMSTRONG Company, Philadelphia advertising agency, has been appointed to direct the general advertising account of the Philco Radio Company, of that city. AD-CRAFTSMEN, Salt Lake City agency, has been appointed by the Newhouse Hotel of that city to direct a newspaper and radio advertising campaign featuring the hotel's allexpense two-day accommodation arrangement. TRACY-LOCKE-DAWSON, Inc., Dallas advertising agency, has directed a campaign for the National Lamb Council with a month's test campaign in Omaha, Neb. Radio stations offered recipe booklets to listeners. No individual market or producer was mentioned, but the word "lamb" was prominently used throughout. McCANN-ERICKSON, San Francisco office, has placed a contract for specified time signals with KTAB, San Francisco and Oakland, for the Liggett and Owl drugstores. JOHN STARKE DAVIDSON, special counsel for advertising agencies and formerly with NBC, has been appointed director of the radio division of Ruthrauff & Ryan, Inc., New York agency. L. M. ROBERTSON, formerly with WJAY, Cleveland, has joined King and Wiley & Co., Cleveland agency, in charge of radio advertising. TRANSCRIPTIONS RADIO was used to inaugurate the fall and winter advertising campaign of the Florist Telegraph Association when a 15-minute program, "The Land of Flowers," was broadcast over 33 stations by electrical transcription, the week of Dec. 7. The program, designed to stimulate desire for more flowers for more occasions, will continue for 13 weeks. An 18-piece concert orchestra, directed by Rudolph Friml, and a mixed quartet play and sing Friml compositions exclusively. Each program includes a piano solo by the conductor and features a theme song of his writing, "Flowers To Remember You By." This is the first long-term broadcast to lure the famous Viennese composer to the air. The continuity, besides aiming to increase the public's appreciation for flowers and broaden its conception of their uses, will present the world-wide facilities of the Florists Telegraph Delivery Association to enable anyone to "say it with flowers" by wire. The campaign was prepared by Brooke, Smith & French, Inc., Detroit agency, and placed through National Radio Advertising, Inc., New York. FOLLOWING a test campaign over 60 stations, which were authorized to use any program they chose and received payment on an inquiries-for-sample received basis, the Charles E. Hires Co., Philadelphia (Hires root beer and extracts), decided to continue its radio advertising with 15-minute electrical transcriptions to be heard twice weekly on a selected list of stations. The stations will be paid their regular card rates. The test campaign elicited 147,000 inquiries. All kinds of programs were used, the choice of type being left to the station managers' discretion and no requirement being made as to time. Finding that dialogue sketches were the most popular, the agency engaged Leonard Cox, one of the authors of the "Main Street Sketches" on WOR, Newark, to present a condensed version of that feature to be known as "Centerville Sketches." The account is handled by Mark O'Dea & Co., New York agency. GREEN Recording Studios, Chicago, act as mid-western distributors for the Pacific Coast Record Corporation, which has studios in San Francisco and Hollywood. In addition to acting as sales representatives, the Green organization makes wax masters in its own studios and ships to the coast for pressing on the Flexo material. One of the side lines, according to Bert Green, manager, is recording broadcast programs on aluminum discs as a permanent record for station, sponsor or agency. MARSH Laboratories, Inc., Chicago, in addition to producing broadcast transcriptions, now has a department for originating radio program ideas, writing continuity, rehearsing talent and timing radio productions. MacGREGOR and Sollie Recording Laboratories, San Francisco, will continue the Cecil and Sally transcription series and in January will release to Australia and South Africa under a Page 22 BROADCASTING • December 15, 1931