Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000269
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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KMOX KEY STATION OF THE MISSISSIPPI VALLEY ST. LOUIS KMOX KMOX 5CXOOO watts • Use a "giant of the air" for your St. Louis or Mississippi Valley radio campaign. 1,800,000 people in the KMOX concentrated Primary Listening Area. 30,000,000 people in its tremendous Secondary Listening Area. — The greatest "buy" in Mid-west coverage! # with its 50,000 watt transmitter on a cleared channel, is heard regularly throughout the entire Mississippi Valley. (Write for the KMOX Listening Area Map, measuring its minimum habitual audience.) * dominates its immediate district. It is the only radio station capable of providing full time reception to listeners in St. Louis and its trade territory. 1/ k. A \f * maintains the finest network program standard 18 hours a day, insur ing for its audience the best radio entertainment and special broadcasts. KMOX : is located at the most strategic point in the United States. KMOX broadcasts from the center — not the rim. THE VOICE OF ST. LOUIS, INC. OPERATING KMOX Studios and Offices: Mart Building, St. Louis, Mo. Transmitter: Baumgartner Road, St. Louis County BASIC STATION OF THE COLUMBIA 50,000 Watts« 1090 Kilocycles 275.1 Meters BROADCASTING SYSTEM nuary 15, 1932 • BROADCASTING Page 31