Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000272
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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FROM HOULTON, MAINE To BRIDGEPORT, CONNECTICUT WBZ-WBZA GIVES YOU AN AUDIENCE! The daily average audience of WBZWBZA, in New England alone, is more than 421,000!— a vast audience truly representative of the fertile New England market. New England is a concentrated and wealthy market— concentrated because it contains seven per cent of our national population in two per cent of the country's area; wealthy because the per capita wealth in New England is 19 per cent higher than the national per capita wealth. You can place your advertising message be fore the audience most representative of this desirable market by broadcast advertising from stations WBZ-WBZA. The Westinghouse Yardstick of Audience Value, applied to the entire New England radio audience, proves that stations WBZ-WBZA offer you not only complete coverage of New England, but that they also offer you a receptive audience in every trading area in this rich market. Our commercial representatives will be glad to give you actual figures on the WBZ-WBZA audience in each of the 52 trading areas in New England. Call any one of our offices. BROADCAST ADVERTISING— A PRIMARY ADVERTISING FORCE kVi=MilSM!MIJMsflc«ili]MKiKiiM5l9 WBZ-WBZA 990 Kilocycles Boston, Mass., Hotel Bradford Springfield, Mass., Hotel Kimball KDKA 980 Kilocycles :OMMERCIAU OFFICES Pittsburgh, Pa., Hotel William Penn KYW-KFKX 1020 Kilocycles New York, N. Y., 50 E. 42nd St. Chicago, III., 1012 Wrigley Bldg. BROADCASTING • February 1, 193