Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000274
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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APING LIFE ^^OMES a time when the will to win leaps into life. Always this stimulation follows a period of lowered vitality. Always it lends wings to the spirit, courage to the heart, strength to the arm, and sweeps aside difficulties with fresh energy. To the national advertiser who is looking for fresh energy comes Western Electric Noiseless Recording. This new method of broadcasting offered by World Broadcasting System, is so alive and true, and indescribably fine, that it lends wings to the spirit of salesmanship. By its economy (this System uses spot broadcasting and eliminates the costly waste of broadcasting outside of sales territories) it gives strength to the arm. By the thorough-going organization of the World Broadcasting System — with a complete service in the creation and distribution of these superb programs, difficulties are swept aside. Sales are stimulated. The will to win inspires business. Today, there are available over 125 broadcasting stations in the United States equipped by World Broadcasting System to use this new method. Ask for booklet Spot Broadcasting, 1932. • Some of the national advertisers who are users of this system: Chevrolet Motor Co.; Edna Wallace Hopper, Inc.; Life Savers, Inc.; Maxwell House Coffee; Phillips' Dental Magnesia; Louis Philippe, Inc.; Jocur (Wave-Set); Remington Rand, Inc.; John H. Woodbury, Inc.; United Drug Co., Inc.; Vick Chemical Co.; Oldsmobile; Oakland Motor Car Co.; Frigidaire Sales Corp. World Broadcasting System, Inc. World Broadcasting Building 50 West 57th St., New York SOUND STUDIOS OF NEW YORK, INC. WESTERN ELECTRIC LICENSEE (Subsidiary of WORLD BROADCASTING SYSTEM, INC.) 179 King Street W., Toronto 6-242 General Motors Bldg., Detroit Baker Hotel, Dallas, Texas Page 4 BROADCASTING • February 1, 1932