Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations ATION ACCOUNTS /EN stations joined WOR, Newin the second annual Radio Dairy program, Jan. 30, in which Gov. ord Pinchot of Pennsylvania was icipal speaker. The broadcast was isored by the Dairy League Co:ative Association. The seven stas joining in the broadcast are: \S, Pittsburgh; WBEN, Buffalo; YR, Syracuse; WIP-WFAN, Phila,hia; WOKO, Albany; CKAC, Mon1, and CFRB, Toronto. 3 OLDSMOBILE Melody Speedprogram was inaugurated this ith over WBZ-WBZA, Boston, as a :e-weekly feature. The program be on the air at 8:30 p.m., every sday and Friday. NUFACTURERS of "Hennafoam" ' ampoo) are sponsoring a 15-minute Iferam over WHAM at 7:15 p.m. Vt first four nights of every week. program features Harry Tighe H Mimim Shelton, star team of Pi ;auty and the Beast," heard on tfWL, New York, each Wednesday i ^he same hour. iM, DICK AND HARRY, the WGN i , are handling an eleven week eni lement under the sponsorship of 1 l,aughlin's Manor House Coffee Co., ■■Icago. They are heard every morni except Sunday at 9:45 o'clock in ji ! minutes of cheerful songs and t .edy. li'jN AND SYLVIA, one of Chicago's :!,lorite radio acts, now broadcast tj-Jir series under sponsorship of i rea Creme over WMAQ, from 10:15 t ilO :30 p.m., CST., daily except Satv ay and Sunday. Bill Hay, who anijinces Amos 'h' Andy, handles this ('it also. i W ACCOUNTS now using WORC, ".. rcester, include Berry Bros, (paints s 1 varnishes) , Riverside Boiler Works, • ssterfield cigarettes, Cleercoalers, " lker Press, Mart Packing, Mont■j nery Co. (Quick Scour) and R. B. ft ''vis Co. (baking powder.) Ei'E OF THE most unusual features I1' radio has just been resigned by |'!P-WFAN in Philadelphia. Justlie Co., producers of pet foods, of: Is a singing Golden Canary which "11 sing only when in one special ' re and when its owner signals. The 'ijigram has proved a popular feaye. Any other canary upon hearing I Golden Bird, whether over the ;ilio or in person, for an unexplaini|e reason, it is claimed, immediately | 3;ins to warble. I E LIST of sponsors at present alii with "The Mixing Bowl" of WTIC, Irtford, includes the Universal Elec|: range (Landers, Frary and Clark), I'st National Stores, Inc., Virginia J re Extract Co., Land O' Lakes butII, the Magic Maid (Fitzgerald Manu■ituring Company), Geisha CrabMat (Rudolf Mosse, Inc.), R-C I med fruits (Dudley, Weisl and llnnell), and Bird's Eye frosted I|ids (Wolcott and Holcomb.) P BAKERIES of America, Inc., ![wark (Mrs. Wagner's pies), on 18 started a 52-week contract Ibh WABC, New York (not netJrk), carrying "La Monica at the gan" daily except Sunday from 8:30 8:45 a.m., EST. Martin-Pillingaw, Inc., Philadelphia, handles the •ount. IPPLEE WILLS J ONES began onsoring a unique program over WIP-WFAN, Philadelphia, Jan. 26, to continue until Dec. 17, 1932, with a lay off for the summer months, N. W. Ayer Co., handles the program, which is broadcast thrice weekly and is known as "Humpty Dumpty and His Players." The same company through the Ayer Agency, has arranged a program over WIP-WFAN, to be broadcast from 8 to 8:30 p.m., from April 18 to Oct. 10. Musical talent will be furnished by the Clarence Fuhrman orchestra, Thelma Melrose Davies, leading Philadelphia contralto, and a male voice yet to be announced. C. E. WILSON CO. (Seal Kraft Roses), South Manchester, Conn., has contracted with WTIC, Hartford, for a series of half-hour concerts utilizing a 30-piece concert orchestra made up of WTIC staff musicians and a popular Connecticut tenor whose identity is being withheld momentarily. JINRICKY, a beverage, has signed with KNX, Hollywood, for the midnight hour of recordings. The account is handled direct from the Los Angeles office of the concern. ROBERT P. GUST CO., San Francisco, is using KTAB, Oakland, in merchandising Baume Bengue, Odorono, Kreml Hair tonic, Dip-it Dye and other products. The public has become acquainted with the products through the voice of Julia Hayes. Speaking programs will run for the next several months. SOME OF the new group sponsors at KFI, Los Angeles, include the Ida May Dress shop, Wetherby, Kayser Shoe Co., and Barker Brothers, all of Los Angeles. NEW SPOT announcements for KFAC, Los Angeles: Gypsy Tea Room, Panama Glove Co., Hancock Music Co., and the Curtiss-Wright Flying Service. TRANSCRIPTIONS for KFWB, Hollywood: Mail Pouch tobacco, Automotive Sales, Inc. (repairs) ; Double Service Tire Co.; Florists Telegraph Delivery Association; LangendortUnited Bakeries; Rumford Baking Powder, and Scientific Laboratories of America (Reducoids). SCHWARTZ Ladies' Apparel House, Los Angeles, advertised its "expansion sale" with a recorded program of Bing Crosby records over KGFJ each morning. Fans who telephoned and requested some particular number during the broadcast were mailed a 10 per cent discount certificate from Schwartz's. KSOO, Sioux Falls, S. D., is in the third year of its weekly half-hour for the Wermuth Fur Co. with studio dance orchestra. RUDOLPH WURLITZER CO., San Francisco, has inaugurated a series of six 15-minute periods weekly over KTAB on a long term contract. It will advertise various departments of its San Francisco stores, particularly a new piano purchase plan. By using records on the broadcasts, Wurlitzer's also advertises its music and radio departments. SCIENTIFIC Laboratories of America, Los Angeles, makers of Reducoids, will use KFOX, Long Beach; KFWB and KMTR, Hollywood, and KGFJ, Los Angeles, for programs daily with orchestra and record talent. COLUMBIA OUTFITTING CO., San Francisco, has inaugurated a series of six 15-minute talks a week by Ernie Smith, Hearst radio service announcer, called, "Columbia Outfitting Company's Sports Page of the Air," over KTAB, San Francisco. From the Oakland studios of KTAB, John Breuner and Sons, home furnishings establishment, has taken a similar number of weekly periods with Darrell Donnell, the "Breuner Reporter," commenting on world-wide news events. DR. S. M. COWEN, dentistry system in Los Angeles, is reported from KTM, Los Angeles, as taking three evening half hours weekly for 52 weeks. The series started late in January as Dr. Cowen's "Musical Comedy Memoirs." KTM's Electrum Ensemble and Miniature Symphony groups will be assisted by Virginia Karns, musical comedy singer, and newcomer to the staff. R. E. Deardorff, of the KTM sales staff, completed the arrangements. AUBURN-FULLER CO., San Francisco, distributors of Auburn and Cord cars, California, in January purchased a series of recorded programs, averaging an hour daily, over KTAB, San Francisco, to publicize the Dual-Ratio device in Auburn cars. GREYHOUND stage lines have taken an evening 15 minutes three times a week over KTM, Los Angeles, with music by Bob and Jimmy Palmer, known as "The Utah Trail Boys." NATURAL GAS COMPANIES of Utah will assume sponsorship of time signals and weather reports for the morning hours over KDYL, Salt Lake City. Walker Bank and Trust Co. now sponsors nightly time signals over KDYL. ASSOCIATED Grocers will use male vocal trio over KFOX, Long Beach, Cal., for 15 minutes five times a week. Podolar Motor Co. will use, over the same station, two evenings continuity programs of 15 minutes weekly and two early morning half-hour record broadcasts. KFVD, Culver City, Cal., reports the Cascade Water Co., Bozanni Motor Car Co., Globe Outfitting Co. and the Harvard Furniture Co., all of Los Angeles, as new sponsors for spot announcements. KMPC, Beverly Hills, Cal., has these new group sponsors: Tanner Motor tours; Silver Style Shop; Franklin Furniture Co., Anderson's Beverly Cafe and the Birch Smith Furniture Co. NEW ACCOUNTS now using KDYL, Salt Lake City, are Elizabeth Arden, New York, thrice-weekly musical programs; Gotham Silk Hosiery Co., Inc., New York, (Gold Stripe hosiery), morning musical program. MAY COMPANY, department store, Martha Washington Candies and the Brace Finance Co., all of Los Angeles, have taken spot announcements with KMTR, Hollywood. KMCS, Los Angeles, spots more group sponsors: Elysian Springs Water Co., New York Hardware Co., California Piano Supply Co., and the Robinson Radio Shop. DAVID PERFECTION Bread Co., Los Angeles, again uses the Jack and Grace skit three times a week over KHJ with 15-minute programs. RICHARDSON MUSIC CO., Los Angeles, will use KECA, Los Angeles; KFWB and KMTR, Hollywood, and KMPC, Beverly Hills, for recorded programs daily. Southern California Music Co., Los Angeles, has made similar arrangements with KFWB and KMTR, Hollywood, and KFAC, Los Angeles. MEDICAL PRODUCTS Laboratory, Los Angeles, makers of "Asphenal" headache pills and powders, will use KELW, Burbank, Cal., on a 30-day trial broadcast with daily studio programs. A UNIQUE barn dance program called "The Hickorytown Hoe-Down" is broadcast weekly by WGAL, Lancaster, Pa. The program is sponsored on a cooperative basis by local advertisers. The commercial announcements are presented in conversational manner by two or three persons attending the dance in the mythical Hickorytown barn. Humorous situations which arise between the dances are indirectly worked into commercial announcements. Several well-known local hill-billy orchestras are featured. FARAON MOSS Agency, Long Beach, Cal., has started using KGER for floating announcements for Phelps Taxi and KFOX spots for the Orange Theater. NEW ACCOUNTS on WNAC, Boston, include Sieberling Rubber Co., Vapon Shampoo and Norwich Parmacal Co. (Unguentine). WEAN, sister station in Boston, has signed United States Rubber Co. NETWORK ACCOUNTS CHEVROLET MOTOR CO., Detroit, on Feb. 4 starts its "Big Six of the Air" program over NBC-WEAF and supplementary networks, including the NBC-KGO Pacific net, Thursdays from 9 to 9:30 p.m., EST. Frank Black conducting a 34-piece orchestra and Welcome Lewis, Ohman and Arden, Lewis James and the Cavaliers Quartet will be featured. Campbell-Ewald & Co., Detroit, handles the account. MENTHOLATUM CO., Wichita, Kan., on Jan. 20 began its new "Melody Lane" program with 12-piece orchestra and talent over NBC-WJZ and supplementary stations to be heard Wednesdays from 8:30 to 9 p.m., EST. Batten, Barton, Durstine & Osborn, Chicago, handles the account. DEISEL-WEMMER-GILBERT Corp., Detroit, (San Felice cigars), on Feb. 1 began the "San Felice Serenade," Harold Stokes conducting a 10-piece orchestra, over the full NBC-WJZ network. Bob Nolan is master of ceremonies. The program is heard Mondays and Fridays from 7:30 to 7:45 p.m., EST. Thomas M. Bowers Advertising Agency, Chicago, handles the account. COLGATE-PALMOLIVE-PEET CO., Chicago, on Jan. 13 began a new series of programs over a special NBC network in the middle west, keyed from WMAQ, Chicago, called "Fashions in Loveliness," with Myndall Cain beauty talks and a 5-piece instrumental group. It is heard daily except Saturday and Sunday from 2:30 to 2:45 p.m., EST. Lord & Thomas and Logan, Chicago, handles the account. OAKLAND MOTOR CAR CO., Detroit, a division of General Motors, on Jan. 15 began a new series over NBC-WJZ. and supplementary networks. Proo-ram is known as "Youth of America and has Paul Whiteman's orchestra, "The King's Jesters" vocal trio, Mildred Bailey and the Romancers. It is heard Fridays from 10 to 10:30 p.m., EST. Campbell-Ewald Co., Detroit, handles the account. LANE CO., Altavista, Va., (cedar chests) , starts March 18 for 13 weeks on 42 CBS stations with an orchestra and dramatic sketch to be heard Fridays 11:30 to 11:45 a.m., EST. Henri, Hurst and McDonald, Inc., Chicago, handles the account. B T BABBITT, Inc., New York, (Babo cleanser), starts Feb. 6 for 32 weeks over 20 CBS stations with The Bright Spot," featuring Guy Lombardo and orchestra Saturdays from 7:30 to 7-45 p.m., EST. Peck Advertising Agency, New York, handles the account. ibruary 1, 1932 • BROADCASTING Page 19