Broadcasting (Oct 1931-Dec 1932)

CHARIS Corp., Allentown, Pa., (foundation garments), starts Feb. 24 for 13 weeks over 53 CBS stations featuring Ann Leaf, organist, and Ben Alley, soloist, Wednesdays from 3:15 to 3:30 p.m., EST. John L. Butler Co., Philadelphia, handles the account. TENNESSEE PRODUCTS Corp., Nashville, Tenn., (Breethem Breath mints), started Jan. 23 for 13 weeks over 20 CBS stations with a script act known as "The Witching Hour" and featuring Brooks and Ross and orchestra. Critchfield and Co., Chicago, handles the account. ALLEN-A CO., Kenosha, Wis., (hosiery and underwear), starts March 4 for 13 weeks over 29 CBS stations on Fridays from 10 to 10:15 p.m., with "Beau Bachelor," a musical program. A second 13-week schedule is to be arranged not later than July 15, 1932. William H. Rankin Co., Chicago, handles the account. FRED FEAR & CO., Brooklyn, (Easter egg dyes), starts March 22 over 13 CBS stations with a one-week contract, Tuesday and Thursday, 4:45 to 5 p.m., EST. "Chick-Chick Fun" is the listing of the musical feature. Menken Advertising, Inc., New York, handles the account. MIRACUL WAX CO., St. Louis, (DriBrite wax), starts Feb. 26 for 13 weeks over 7 CBS stations, featuring Frank Westphal and partner, a piano duo, and Bess Johnson, as the "Magic Piano Twins." Time is Fridays from 1:15 to 1:30 p.m., EST., though this schedule may be changed. Anfenger Advertising Agency, St. Louis, handles the account. HORLICK CO., Racine, Wis., makers of malted milk, on Feb. 5 begin a new series over CBS keyed from Chicago featuring Dr. Herman N. Bundesen, Chicago health commissioner and nationally known authority. The program will run twice a week at 10-15 to 10:30 p.m., EST., Wednesdays and Fridays. Aided by an orchestra, Dr. Bundesen will give a five minute dramatic skit called "Adventures in Health." The account was placed by Lord & Thomas and Logan, through its Chicago offices. P. BEIRSDORF CO., New York, (Nivea Creme), has renewed its contract for 13 weeks beginning Jan. 29 over NBC-WJZ network, Mondavs and Fridays from 10 to 10:15 a.m., EST. Titled "Everyday Beauty," the program features Eileen Douglass in a talk, a baritone soloist and piano Federal Advertising Agency handles the account. BENJAMIN MOORE & CO., New York, (paints and varnishes), has renewed its contract over the NBCWEAF network, which began Jan 20 The program, listed as "Decorating Notes-Betty Moore," features talks on interior decorating, and is broadcast on Friday, 4 to 4:15 p.m., EST. The renewal was placed direct. FRIGID AIRE CORPORATION, Dayton\?-' has renewed its contract over an NBC-WJZ network for 22 weeks beginning Feb. 7. The program is scheduled for Sundays, 7:15 to 7-30 p.m.() EST. Listed as "The Frigidarians, it features Harry Reser and his orchestra with C. B. Driscoll speaking briefly on the history and origin of girls names and outlining biographies of famous women who bore these names. The Geyer Company, Davton, handles the account. PROCTOR & GAMBLE, Cincinnati, (Ivory Soap), on Feb. 1 begins a new program over the CBS basic network and KLZ, Denver, and WCCO, Minneapolis, Mondays and Wednesdays from 8:45 to 9 p.m., EST. The program will feature "The Gloom Chasers, Col. Stoopnagle and Bud." The account is handled by the Blackman Co., New York. SWIFT & COMPANY, (Vigoro Plant Food Division), Chicago opened its Swift Garden program over an NBCWJZ network on Jan. 31. The series, which is a continuation of the concerts heard last winter, features stars of the operatic, concert and light opera stages and of the radio. The program is on the air from 3:30 to 4 p.m., EST., from Chicago. S. F. WHITMAN CO., (candy), Philadelphia, inaugurates a variety musical program over an NBC-WJZ network Feb. 12. The program may be heard at 10 p.m., EST., each Friday. Andy Sanella and orchestra and Fred Hufsmith, tenor, are presented. F. Wallis Armstrong, Philadelphia, handles the account. THE TEXACO symphony, (Texas Oil Co.), has changed from KHJ, Los Angeles, and its Pacific coast chain to the NBC-KGO network with program originating from KFI, Los Angeles. It will continue as a Sunday broadcast but at a later time, 9 p.m., PST. The initial presentation, earlier this month, had Donald Novis, one-time Atwater Kent audition winner, in tenor role. A 35-piece orchestra furnished the background for the half hour program. The Texaco Balladeers, a male quartet, has been added to the cast. Stations which will take the program include KGO, San Francisco; KOMO, Seattle; KGW, Portland; KFI, Los Angeles; KFSD, San Diego; KTAR, Phoenix; KSL, Salt Lake City; KGIR, Butte, and KGHL, Billings. RIVERSIDE Boiler Works, Cambridge, Mass., Woodlawn Nurseries, Rochester, N. Y., and John Irving Shoe, Hartford, Conn., are among new accounts signed by Yankee Network, Boston. FULLER BRUSH CO., Hartford, Conn., on Jan. 12 renewed its contract with NBC-WEAF for "The Fuller Man" program from 9:30 to 10 p. m., EST, Tuesdays. Batten, Barton Durstine & Osborn, New York, handled the account. LOWE BROTHERS CO., Dayton, O., (paints) renews contract with NBCWJZ on Feb. 11 for "Lowe Brothers Home Decoration," with orchestra and women's organization address, from 4 to 4:15 p. m. Thursdays. The Geyer Company, Dayton, handles the account. ASSOCIATED OIL CO., San Francisco, on Jan. 2 renewed contract with NBC-KGO network for orchestra under Walter Beban, vocalists, and special features, 9:30-11 p. m., PST, Lord & Thomas and Logan, San Francisco, handles the account. HILL BROTHERS CO., New York, (coffee) signed contract with NBCWEAF split basic network on Jan. 25 for "Caravan" sketch with incidental music, on Monday, Wednesday and Friday from 5 to 5:15 p. m. Cecil, Warwick & Cecil, New York, handled the account. D. GHIRARDELLI, San Francisco, (chocolate) on March 8 will renew contract with NBC-KGO network for "Woman's Magazine of the Air," 10:30 a. m., PST, Tuesdays. Erwin Wasey 6 Co., San Francisco, handles the account. GILMORE OIL CO., Los Angeles, on Feb. 2 renews NBC-KGO network account for dramatic script program at 6:30 to 8:45 p. m., PST, Tuesdays, Thursdays and Saturdays. Botsford, Constantine & Garner, Los Angeles, handles the account. TASTYEAST, Inc., Springfield, Mass., renewed NBC-WJZ network account on Jan. 25 for "Tastyeast Jesters," 7:15 to 7:30 p. m., EST, Mondays and Thursdays. Federal Advertising Agency, New York, handles the account. UNITED DRUG CO., Boston, on Feb. 7 will renew NBC-WEAF and NBCKGO accounts for comedy team and orchestra, 7:15 to 7:30 p. m. on Sundays. Thompson-Koch Co., Cincinnati, handles the account. EQUIPMENT CARL MEYERS, chief engineer of WGN, of the Chicago Tribune, is making surveys for a site for the new television equipment ordered for delivery from Western Television Corp., Chicago. TOBE DEUTSCHMANN Corp., Canton, Mass., condenser makers, has issued a new profusely illustrated 75page book on the radio interference problem entitled "Radio Noises and Their Cure." E. A. NICHOLAS, general sales manager of RCA Victor Co., and a veteran wireless man, has been elected vicepresident in charge of sales of that company. "SOUND SYSTEMS, Inc., which is a new subsidiary of WHK, Cleveland, will install a pretentious loudspeaker system in the tubercular building which is now being constructed as an adjunct to City Hospital. Provision is made in the plans for immediate use of 150 speakers, with 206 speaker outlets so that music will be available at all times in all wards and rooms. It will be possbile to use either radio programs, speeches or recorded features through a central control room. WHBY, 100-watt station at Green Bay, Wis., began the New Year by installing Western Electric double 33 1/3 r.p.m. and double 78 r.p.m. turntables in its main studios. UNDER the direction of J. R. Poppele, chief engineer of WOR, Newark, the station's Research and Development Laboratory, supervised by Ray S. Lyon, has invented a collapsible microphone stand that combines three different types now in use — announcing, banquet and concert. In addition Lyon is building an overhead microphone system on which from one to four microphones can be swung over a radius of nine feet. The new system involves a monorail system which will permit the pick-ups to be swung in any direction or in a complete circle. Counterweights are used to keep the cables taut. Lyon is to read a paper in Columbia University on the subject of "Speech Input Amplifiers" before the March meeting of the Radio Club of America. AGENCIES AND REPRESENTATIVES WILLIAM G. RAMBEAU, formerly with Advertisers Radio Service, has opened his own radio advertising agency at 360 No. Michigan Ave., Chicago, and reports that he has already been contracted by several stations as their advertising representative. RADIO BROADCASTING Service, radio broker group in Los Angeles, has been changed to the Magnolia Park Radio Broadcasting Service, affiliated with Magnolia Park, Ltd., (owners of KELW) . Los Angeles offices have been vacated in favor of headquarters at KELW in Burbank. J. HOWARD JOHNSON, free lance radio broker, Los Angeles, has become Los Angeles representative for KFOX, Long Beach. He was formerly with the commercial staff of KNX, Hollywood. B. G. POWELL, who has served as advertising manager for Dallas, Tex., business concerns in the last few years, has organized an advertising agency to handle radio advertising exclusively in the Southwest, and has opened an office in the Dallas Athletic Club Building. S. R. COONS, of the New York office of Lord & Thomas and Logan, has been elected a vice-president of the company. Officers who were reelected are: Albert D. Lasker, chairman of the board; Ralph V. Sollitt, president „, treasurer; A. E. Aveyard, vice-pr<:s dent and secretary; William R. Sachs assistant secretary. Albert W. Schere Chicago; William Findlay, Toronf Don Francisco, Los Angeles; Fran H. Fayant, New York, and Albe Ross, New York, were reelected via presidents. W. L. GLEESON & Co., Oakland, Ca) has been awarded the job of conducing the radio campaign of The Wondt Mineral Water Co. in 11 wester states. The agency has recently place the "Chapel of Oaks" program wit KLX, Oakland. J. RALPH CORBETT has resigne from Corbett & North, Inc., New Yor advertising agency, and has forme his own company at that city to opei ate as a radio merchandising coun selor. The name of the new compan is J. Ralph Corbett, Inc., with office at 420 Lexington Avenue. PROSPECTS THE BEST FOODS, Inc., New York has been formed to take over all thi activities of the Best Foods, Inc., : division of Gold Dust Corp., and o Richard Hellmann, Inc., a division o: General Foods Corp. Jay Gould ha: been appointed general manager ii charge of sales and advertising. Advertising will be placed by Benton i Bowles, of New York. U. S. INDUSTRIAL ALCOHOL Co. New York, will make up lists during February for broadcasting accounts The annual appropriation for all advertising is §75,000. J. Walter Thompson Co., of New York, handles th« accounts. ZONA LABORATORIES, Long Beach Cal., has appointed Faraon Moss radio agency, 501 Insurance Bldg., Long Beach, to direct radio campaign for its foot oil, powders and other lines. It has been announced that stations in Los Angeles, San Diego, San Francisco and Seattle will be used. SWEET CANDY CO., Salt Lake City, has turned over its advertising campaign on the Sweet's Rodeo Bar to KDYL, Salt Lake City. It is understood that several stations throughout the west are to be asked to assist in this campaign. All contracts and programs are to be booked through KDYL. STATION NOTES WJSV, Alexandria, Va., was off the air for an entire evening recently when a fatal automobile crash along the Richmond highway cut off its power supply. One man was killed and three were hurt when they crashed into an electric power pole and severed the wires. WTAG, Worcester, Mass., lost only 90 minutes out of 5,384 hours because of transmitting difficulties during 1931. During the preceding year the station was silent only an hour and 57 minutes out of 4,489 hours. ARRANGEMENTS have been made by WOKO, Albany, N. Y., for 10-minute broadcast every evening in conjunction with the state police teletype system. General police alarms will be announced by specially trained state troopers. KDYL, Salt Lake City, has established a merchandising and production department to assist local merchants in utilizing advertising. Four men are employed in this department, headed by R. T. Harris. AN ELECTRIC kitchen, costing more than §1,000 to install, is a new feature of WSPA, Spartanburg, S. C, whose managing director is Frank Crowther, Jr., better known as "Red" Cross, former announcer of WSB, Atlanta, and son of Rep. Frank Page 20 BROADCASTING • February I, 1932