Broadcasting (Oct 1931-Dec 1932)

iwther, of Schenectady, N. Y. The |hen is being used for broadcasting ii accounts. LT LAKE CITY Advertising Club Entry began a series of radio inter■jvs with prominent Salt Lake City |i as part of their "Advertise Adcising Campaign." KDYL, Salt e City is broadcasting the series. TH THE Milwaukee Journal and station, WTMJ, are receiving conrable praise in all parts of Wissin and upper Michigan as a re of WTMJ's "Tribute to WisconCities" programs broadcast every iday afternoon. Each selected n provides a guest artist, usually ocalist, and a guest speaker who ;ribes the advantages, opportuni and activities of the community, popular WTMJ orchestra plays phonic music. The newspapers in 1 selected city have so far pub•ed columns of publicity about the ^ram. E. "PLUG" KENDRICK, director ftFIW, Hopkinsville, Ky., disputes claim of J. H. Uhalt, WDSU, New ■ans, that his station was the first he South to install the new Graydynamic microphone, as reported he' Jan. 15 issue of Broadcasting. r station," writes Mr. Kendrick, ktalled the first Graybar AC panel the first set of dynamic microines on Nov. 15, 1931. Our new ion was opened formally on Dec. 931, and Graybar advertised the that we installed the first GrayAC panel, dynamic microphones 50-cycle control." ANSWER to the average listener's stions, "What's on the air today ?" ;R, Newark, is offering the Johnson ■y Radio Guide every day except iday at 12:20 p.m. It supplies in[!Sting bits of information about feature programs for the day WOR. -WFAN, Philadelphia, has inaugu»d a campaign for "Stars of Torow." Auditions are held each irsday night in a local theatre and successful entrants are given fur~ trials over the air at the station iios. The plan to publicize unwn personalities has met with ■at public interest. 5MC, Texarkana, Ark., which forrly was WDIX, Tupelo, Miss., will naugurated with a ceremonial prom sponsored by a local hotel and ater and the local chamber of com•ce Feb. 26. The station's mant is J. E. Richards, who is also if announcer. Miss Margaret Mulxn is secretary and treasurer. The ler is C. M. Conway. *E OF the studios of WDAF, operd by the Kansas City Star, was troyed on Jan. 20 when a fire swept Dugh the newspaper plant and did lage estimated at $35,000. WDAF not go off the air though musiis in the studio were forced to flee. IBY, Green Bay, Wis., claims it has largest number of broadcasting uits of any station in Wisconsin. I rteen remote controls in the four es of Green Bay, De Pere, Appleton Menasha, and using approximately miles of wire, are required to ntain WHBY's present weekly adcast schedule, while eight of the circuits are used on a single day rovide 14 hours of entertainment. ;iE OLDEST continuous network adcasting orchestra, the Clicquot b Eskimos, celebrated the begin lg of its seventh year of weekly adcasting over an NBC-WEAF net:k on Jan. 22. Harry Reser and colleagues repeated the program y gave at their radio debut on Dec. 1925. RRY HOWLETT, commercial man a contract with Billy Evans, manager of the Cleveland Baseball Club, for the exclusive broadcasts of local games during the 1932 season except on Sundays and holidays. EIGHT stations were added this month to the combined NBC networks which carry the Walter Damrosch's NBC Music Appreciation Hour, thus making the program the most widely broadcast regular feature in the world. The eight stations, bringing the total to 72, are KGO, San Francisco; KFSD, San Diego; KOMO, Seattle; KHQ, Spokane; KGW, Portland, Ore.; KGHL, Billings, and KFI, Los Angeles. A DRAMA of Civil War days, "Under the Gaslight," was revived on Jan. 14 by WHK, Cleveland, in the Wiltshire Theater program. The play was written in 1867. KEASEY AND EVANS, old-time vaudeville duo, make their first microphone appearance over KTM, Los Angeles, with their "Cracker Barrel Congress" sketches. This will be run through February, according to reports, as a sustaining program nightly. KDYL, Salt Lake City, gives a half hour each Sunday afternoon to the University of Utah. Educational broadcasts are prepared by university officials and presented by radio showmen. FOUR afternoon sessions of the Radio Cooking Club of America, held in Lancaster, Pa., on Jan. 12, 13, 14 and 15, were broadcast over WGAL, local station. The school, conducted by Miss Eleanor Howe, home economics expert, offered valuable prizes to the radio class in addition to many new recipes, new methods in saving time and energy in the home and solutions to many difficult household problems. Foods used during the demonstrations were nationally advertised products. WTIC, Hartford, on Feb. 12, will present a radio version of the opera, "Peer Gynt," with Mrs. Richard Mansfield, widow of one of America's greatest actors, in the role of Asa, Peer Gynt's mother. Mrs. Mansfield was well known on the stage as Beatrice Cameron and played "Ophelia" opposite her famous husband's "Hamlet." The Grieg music for the opera will be performed by the staff concert orchestra of WTIC, directed by Christiaan Kriens. The cast will be directed by Guy Hedlund, former moving picture star and last season with KFI, Los Angeles. JUDGE ALFRED PAONESSA, Los Angeles traffic court judge, this month conducted a mythical traffic jury case over KELW, Burbank, Cal., with nightly episodes. The listening fans were asked to return a "verdict" at the close of the twelfth emsode. INAUGURAL program o»Ted Husings Sportslants, cofeatj^ed with the songs of Irene Beasl^Mmd the music of Freddie Rich's or^BWra, was broadcast Jan. 28, from 9:15*to 9:30 p.m., EST, over WABC and the Columbia network. Subsequent programs will be heard each week at the same hour. Husing, noted sports announcer, will give intimate glimpses of prominent figures in the sporting world. "WATCH FIRES," the poem written by Mrs. Calvin Coolidge, which recently appeared in music form written by Maury Madison, has been revised for orchestration by Charles R. Hector, and featured the Yankee Network "Musical Mirror" program from WNAC, Boston, Jan. 26. The program was carried by WEAN, Providence; WORC, Worcester; WICC, Bridgeport, and WNBH, New Bedford. LOS ANGELES Dental Association and the Los Angeles County Medical Association have combined for a 15minute program weekly over KECA, Los Angeles, with special lecturers. LONG BEACH, Cal., chamber of commerce for the next six months will use KFOX, Long Beach, for an extended series of afternoon programs, except Sundays, of an entire hour, featuring musical episodes depicting the growth of the city and special civic "talks. John Church, of KFOX, will arrange the talent. "HIDDEN NEWSODDITIES" is a new Bob Emery feature broadcast each Monday from WAAB, Boston, over the Yankee network. Picking out interesting but sometimes buried news stories from the Sunday Boston papers, Emery reads them over the air and asks listeners to make notes of how many they have already read in the papers. THE CHICAGO TRIBUNE is putting two more of its syndicated comic strips into radio productions for transmission over its station, WGN. Despite the fact that only one of three strips heard over the station daily has found a sponsor, WGN has made radio versions of "Winnie Winkle" and "Moon Mullins." INAUGURAL ceremonies of the National Press Club were carried in part over the CBS network on the night of Jan. 23. Speaker John Garner presented the gavel to Bascom N. Timmons, newly elected president. Arthur H. (Bugs) Baer was master of ceremonies. THE WASHINGTON HERALD in cooperation with WOL, Washington, and the Board of Public Welfare, sponsored the broadcast of a sacred song service from the District of Columbia Jail one Sunday night this month. Some 450 male prisoners participated in the service. Paul Meyer Made Envoy For World Broadcasting PAUL MEYER, founder and former publisher of Theatre Magazine and director of the Advertising Club of New York, has been appointed "Ambassador of Good Will" of the World Broadcasting System, New York, holders of the broadcasting license for the recently perfected transcription method known as Western Electric Noiseless recording. His duties will include contacts with the theatrical and artistic worlds, with which he has wide and intimate connections. Mr. Meyer, a native of France, began his career in this country with Brentano's, book publishers and dealers. In 1900 he founded Theatre Magazine. He is a Chevalier of the Legion of Honor of France and is widely known in advertising circles. Koon On Education (Continued from page 7) lar activities should be interrupted to add this extra-curricular material. With the proper teacher guidance, it may be possible to have the pupils secure all of the current interest material that is needed by using their radios at home. Without doubt, the radio has marvelous possibilities as an educational medium. It kindles the imagination of some until they overlook its limitations. In practice this over-enthusiasm sometimes leads to costly errors at the expense of the movement. The limitations of the radio must be considered along with its advantages if this new arm of education is to come into its own as a means of classroom instruction. of WHK, Cleveland, has signed Four Facts That Are Not Just Sales Talk A l/CLJ is located in Wichita, Kansas. Wichita has I. I\rn the higncst fetai| sa|cs per capita of the 25 new Metropolitan cities. Q S/CLJ is the only station within 100 miles, and is ■ the only station that can offer guaranteed ly station mat can offt coverage in this rich territory. (See map. f LOUISIANA City Air Mi. Denver . , Lincoln . , Topeka Kansas City Distant 440 220 125 175 City Air Mi. Distant Tulsa ... 132 Dallas ... 350 Ft. Worth . . 350 Oklahoma City 162 O I leads in its territory with an audience pre O. IXrrl erenceof 71 (Price-Waterhouse Survey.) All other stations combined could offer only 29 % coverase. A l/CLI pioneered Radio Merchandising and offers a complete service, in addition to broadcasts, that definitely increases sales — we can prove it. Write for Booklets. KFH Wichita Kansas ibruary 1, 1932 • BROADCASTING Page 21