Broadcasting (Oct 1931-Dec 1932)

Record Details:

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Commission Opens Radio Inquiry {Continued from page 5) real estate, furniture, and fixtures, technical equipment and good will. No allowance was made for depreciation, but the Commission may decide to strike an average figure for depreciation to be charged against the grand total of the evaluation of all stations. The Commission emphasized the importance of the questions relating to advertising, and admonished broadcasters to be "very accurate." In addition to the broad question of how many hours were devoted to sales talks during the Nov. 8 to 14 week, it asked what proportion of this time was on chain programs between 6 a. m. and 6 p. m. and between 6 p. m. and 12 midnight and on local programs during the same periods. Because many independent stations experienced difficulty with the chain questions, the networks were authorized to supply this information to their affiliated stations. The educational portion of the questionnaire is comprehensive. Stations were asked how much time they devoted to educational programs during the two weekly periods designated, both network commercial and sustaining, and local commercial and sustaining. They were asked whether their facilities had been offered to local schools, colleges and universities, and if so, the terms and conditions. Information on requests, if any, from local educational institutions for use of stations, and the terms and conditions, the extent to which such schools have used stations, and the present status of school cooperation also is sought. Education Views Sought TO LEVERING TYSON, director of the National Advisory Council on Radio in Education, the organization which has been cooperating with commercial stations, and to Mr. Perry, representing the faction seeking a share of channels for schools, the Commission dispatched identical questionnaires expected to show more clearly the viewpoints of these organizations. The questionnaire asks the attitude of those representing educational institutions toward the use of facilities licensed to commercial stations; what requests have been made upon such stations for use of their facilities by educational institutions; under what terms and conditions and how they were received; what kind of offers have been made by the NBC and CBS to such institutions; how many hours a week would be required to broadcast programs of educational institutions between 6 a. m. and 6 p. m. and 6 p. m. and 12 midnight, and, lastly, how many stations would be required, together with their power and locations, to serve all educational institutions. In compliance with that portion of the resolution drafted by Senator Dill, the Commission propounded to NBC and CBS a series of 18 questions. The same questionnaire was sent to the Yankee Network and the Great Lakes chain. They were asked how many stations they own, their call letters, location and power; how many stations they have a financial interest in aside from those owned, with detailed information identifying each; how many stations they manage, lease or operate, with detailed information; how many stations from which time is bought or sold or provided with program service, with detailed information. Other questions concerned the number of hours made available to the respective networks during 1931 ; how many hours were commercial programs and how many sustaining; the total cost of sustaining programs, including talent, and proportionate share of expenses, covering wire or line charges for the year; the number of sustaining educational programs broadcast; the number of commercial educational programs; number of hours devoted to speeches by government, state or city officials during the year without compensation, and at regular rates what that time was worth; how much was paid for talent during the year; how much (estimated) was paid for talent by advertisers ; how much was paid for wire or line charges; how many international programs were broadcast, their points of origin and aggregate duration; how many special events were broadcast, exclusive of official speeches, with locations and events. The networks were asked to supply their rate cards and to set forth how many persons they employed during 1931, including talent. Data on authorized capital, actual invested capital, gross advertising revenue, and gross expenditures were requested, with the latter item broken down into, disbursements for programs, regular employees, equipment replacement, line charges, international broadcasting, research and development and other expenditures. For detailed information available as to the feasibility of government ownership arid operation of broadcasting facilities, the Commission dispatched communications to the various governmental agencies in position to acquire such data, to the networks, the NAB, the European Radio Union, and to Mr. Perry, who recently returned from a European tour. It asked for any information available covering the radio systems maintained in Argentina, Australia, Austria, Brazil, Canada, Chile, France, Germany, Great Britain, Italy, Mexico, Russia and Spain. The questions follow: (Continued on page 30) "WE ARE SEVEN ..." ♦ There are seven offices of Scott Howe Bowen, Inc. — located in seven important centers where advertising originates. It is the aim of these seven offices to represent exclusively, to the best of their ability, a group of noncompeting radio stations. Their entire efforts are devoted to the sale of radio time for these stations. WHILE CONFORMING TO G.O.116 Install Speech Input Amplifiers of Improved Design Gates Type 102-CR Speech Input amplifier is the very last word in speech input equipment. It includes level indicator, three channel mixer with every detail of construction for wide uniform frequency response and unrepulsive operation. It has a gain of plus 80 db and an output capacity of 8 watts. Price $325.00 Send for Bulletin No. 2 for full description. GATES RADIO & SUPPLY CO. Manufacturing Engineers Quincy, Illinois, U. S. A. There are undoubtedly many radio station owners who are unfamiliar with this unique sales service. There are just as many who could use such a service profitably. We invite you to inquire for details. SCOTT HOWE BOWEN rInc. CHRYSLER BUILDING NEW YORK CITY Chicago Detroit Wrigley Bldg. Fisher Bide. Kansas City Boston 1016 Baltimore Ave. 950 Park Sq. Bldg. Omaha San Francisco 502 Barker Bldg. 865 Mission St. BROADCASTING • February 1, 19 10,000 WATTS FULL TIME SCHEDULE. NORTHWEST'S LEADING RADIO STATION