Broadcasting (Oct 1931-Dec 1932)

The Business of Broadcasting Current News About Accounts, Pending Schedules, Transcriptions, Representatives and Apparatus; Notes from the Stations STATION ACCOUNTS THE EARL FERRIS Nursery rs sponsoring two programs weekly over WLS, Chicago, with native Hawaiian flower songs played by a Hawaiian instrumental and vocal trio at 2 p.m. on Tuesdays and 8 p.m. Saturdays for 30 minutes. Lessing Advertising Co., of Des Moines, handles the account. BROADCASTS of the Cleveland Indian baseball games this season over WHK will be sponsored by the Weidman Company, a branch of the Standard Brands, Inc. "SONGS OF Home Sweet Home" are being sponsored over WLS, Chicago, by Dr. Miles' Laboratory (AlkaSeltzer) at 3 p.m. every Sunday. Wade Advertising Agency, of Chicago, handles the account. BULLOCK'S, leading southern California department s ore, is sponsoring Harry Jackson's "Whoa Bill Club," a half-hour night feature of KFCA, Los Angeles. A puppet show recently held for the children members of the club recently drew such a throng that it had to be repeated. INTERNATIONAL Oil Heating Co. recently added its eighth program on WLS, Chicago. The program, which features Rube Tronson and his Texas Cowboys, is on the air from 7:30 to i 8 p.m. Saturdays. McElhiney & Association, St. Louis, handles the account. : THE DEISEL-WEMMER-GILBERT ' Corp., Detroit, (San Felice cigars), has signed a contract with WLW, Cincinnati, for a twice-weekly broadcast, Wednesday and Friday at 8:15 p.m., presenting Mary Browne, blues singer, and Charles Dameron, tenor. KMTR, Hollywood, will call its 4 p.m. half-hour daily program its "musical messengers" for classifieds. Eggers Dollar Store, Globe Outfitting Co. and Rose Isle Steamship have been added to the sponsorship list recently. WBT, Charlotte, N. C, has added a half-hour weekly program on a year's contract with Grigsby-Grunow Co., featuring Majestic radio sets. RCAVictor has signed for half-weekly also for a year, while the Philco distributor has contracted for a 15-minute program. LOS ANGELES office of Emil Brisacher agency has taken the account for Red Cap candy, made by the Euclid Candy Co., Los Angeles, to KNX with a transcription series of "Louis and Adolph." This new series, made by the Pacific Coast Record Corp., San Francisco, depicts a delicatessen store locale with all the parts done by Lucien Tobin. FORTY-NINE new accounts, local and national, have been placed with WJSV, Alexandria, Va., since Jan. 1, according to C. D. Taylor, commercial manager. The station, operating on 1460 kc. with 10,000 watts, recently installed new operating equipment. WALKER GORDON Laboratory, Plainsboro, N. J., (milk), has signed 13-week contract with WJZ, New York, for presentation cf dialogue on Walker Gordon milk for babies, Wednesdays from 10:45 to 11 a.m. The Paul Cornell Co., Inc., New York, handled the account. A NEW CONTRACT on WOR, Newark, is that of the Ekroth Hygiene Foundation, Inc., 122 East 42d street, New York City. The program consists of scientific talks by Clarence V. Ekroth on foods, sanitation, etc., heard every Tuesday and Thursday from 5:00 to 5:30 p.m. ALMA LA MARR, household economics program speaker at KTAB, San Francisco, has taken on the account for the H. C. Hittenberger, San Francisco makers of surgical appliances. EVERY TUESDAY night, from 7:45 to 8 o'clock, KNX, Hollywood, presents a new program entitled "Just Willie," by electrical transcription through the courtesy of United States Rubber Company. The sponsors offer a real, live pedigreed wire-haired terrier each week for the best letter from the listeners, telling in 50 words, "Why I Like Keds." THIRTY-ONE advertisers cooperated with WCLO, Janesville, Wis., and the Janesville Gazette recently in a 4-day cooking school, according to Thomas G. Murphy, assistant manager of WCLO. More than 11,000 women attended. Mrs. Adeline Dunne, (Aunt Em), who is conducting the homemakers' hour over WCLO, was in charge. FLORA BRIGGS' talks for the LavaIon Laboratories, Los Angeles, have been signed with KFI three mornings a week to call attention to the hair rinse. McCLEERY AGENCY, Bendix Bldg., Los Angeles, has taken the account of the Medico Mineral Water Co. to KFVD, Culver City, Cal., for a 15minute afternoon program three times a week. HARRISON FINANCE Co., Los Angeles, has taken on sponsorship for a nightly broadcast of marine weather report and forecast for yachtsmen over KMPC, Beverly Hills. Hugh Angelman, of the Wilmington, (Cal.), Boat Works will compile the information daily. TRANSCRIPTION accounts at KGB, San Diego: "Waves of Melody," Jocur; "Paris Night Life," Louis Philippe; "Chandu the Magician," Los Angeles Soap Co., and "Oldsmobile Melody Speedway," Oldsmobile Motor Co. "THE ADVENTURES of Judge Quaker State" has been started on KFAC, Los Angeles, once a week. It calls attention to the Quaker State lubrication system, but is sponsored by the Auburn-Fuller Company's Los Angeles office (Auburn-Cord distributors). Account will be serviced by the Advertisers, Ltd.. Los Angeles agency at 2027 So. Figueroa street. KYA, San Francisco, will use the same script to repeat each weekly episode in the north with its studio cast. Program consists of adventures of a genial old jurist, Judge Quaker State played by John Ince, well-known actor. DAVIDSON and Licht Jewelry Company and the National Permanent Wave Company have both renewed their contract over KTAB, San Francisco, for the fourth consecutive year for spot announcements. P. H. GRAHAM & SONS Co., New York, (McCann's Irish Oatmeal), has signed a 13-week contract with WLWL, New York. Adams Broadcasting Service represented the account and Kiernan-Launder Associates represented the station. PROMINENT state and municipal leaders are being featured as guest speakers on the new Sears, Roebuck and Co. programs broadcast nightly from WNAC, Boston. A "Million Dollar New England Days" campaign has been launched by the sponsor to speed up New England industries. NETWORK ACCOUNTS E. I. DUPONT de Nemours & Co., Wilmington, Del., (Speed-blend auto polish, Duco), on March 4 begins a 26-week contract for 24 CBS stations carrying a program feature to be decided later, Friday, 8:30 to 9 p.m., EST. Batten, Barton, Durstine & Osborn, New York, handles the account. AMERICAN SAFETY RAZOR Corp., Brooklyn, (Ever-Ready razors), on March 13 begin a 26-week contract for 28 CBS stations carrying a program feature to be determined later, Sundays, 9 to 9:30 p.m., EST. No agency. A. S. KREIDER SHOW Co., Annville, Pa., (Pollyanna shoes), on Feb. 26 begins a 13-week contract for 16 CBS stations carrying a program of children's stories, Fridays, 5:30 to 5:45 p.m., EST. Samuel C. Croot, Inc., New York, handles the account. PHILLIPS-JONES Corp., New York, (Van Heusen collars), on March 23 begins a 52-week contract for 22 CBS stations carrying a musical program, Wednesdays, 10 to 10:15 p.m., EST. Peck Advertising Agency, New York, handles the account. CORN PRODUCTS REFINING Co., New York, (KrerMel), has written a new 13-week contract for 18 CBS stations carrying the "Kre-Mel Singing Chef" and Irving Kaufman and orchestra. Starting Feb. 8, the program is heard Monday, Wednesday and Friday, 12:30 to 12:45 p.m., EST. LEHN & FINK PRODUCTS Co., New York, (Pebeco toothpaste), on Feb. 16 begins a 36-week contract for 21 CBS stations featuring Ida Bailey Allen, Tuesday, 11:15 to 11:30 a.m., EST. United States Advertising Corp., New York, handles the account. PENNZOIL Co., Oil City, Pa., (oils), on Feb. 14 began a series entitled "Pennzoil Parade" over 35 CBS stations, Sunday, 8 to 8:30 p.m., EST, with a repeat for western stations at 11:30 to 12 p.m., EST. Time on April 3 is to be 9:30 to 10 p.m. Hays MacFarland Co., Chicago, handles the account. COLGATE PALMOLIVE PEET Co., Chicago, (Supersuds), has renewed its contract for a year, from Jan. 21, for presentation of Clara, Lu and Em, comedy sketch, over 41 basic NBCWJZ and supplementary stations, daily except Saturday and Sunday, 10:15 to 10:30 a.m., EST. Lord & Thomas and Logan, Chicago, handles the account. MANHATTAN SOAP Co., New York, (Sweetheart soap), has renewed contract for 13-weeks, beginning Jan. 23, to present beauty talks by Ruth Jordan, with music, over 11 NBC-WEAF stations, Monday, 5:30 to 5:45 p.m., EST. Peck Advertising Co., of New York, handles the account. KOLYNOS SALES Co., Chicago, (toothpaste), on March 8 renews its contract for another 13 weeks, presenting "Salty Sam, the Sailor" over 14 CBS stations, Tuesday, Wednesday and Thursdays, 5:30 to 5:45 p.m., EST. Blackett-Sample-Hummert, Inc., Chicago., handles the account. PET MILK SALES Corp., San Francisco, on Feb. 21 renews its account with 6 NBC-KGO stations, and KFSD, San Diego, for the "Woman's Magazine of the Air," Monday, 10:30 to 10:50 a.m., PST. Gardner Advertising Agency, St. Louis, handles the account. SINCLAIR REFINING Co., New York (oils), on Feb. 20 begins a 13week contract for a split NBC-WJZ network, Saturday, 9 to 9:30 p.m., EST, featuring "Sinclair Minstrels." Federal Advertising Agency, New York, handles the account. ANDREW JERGENS Co., Cincinnati (Jergens hand lotion), on March 8 begins a 13-week series over the NBCWEAF and supplementary south central and southwestern stations, Tuesday, 6:30 to 6:45 p.m., EST, featuring Ray Perkins as "The Old Topper." J. Walter Thompson Co., New York, handles the account. NEET, INC., Chicago, (depilatory), has signed a 13-week contract with NBC-WJZ network and Canadian stations for presentation of Beatrice Mabie in beauty talks on Wednesdays from 10 to 10:15 a.m. Blackett, Sample, Hummert, Inc., Chicago, handles the account. THE MAYTAG Co., Newton, la., (washing machines), has renewed its contract for year for 32 NBC-WJZ and KGO stations for presentation of Maytag Orchestra, Monday, 9 to 9:30 p.m. Contract starts Feb. 22. The Cramer-Krasselt Co., Milwaukee, handles the account. WOMAN'S Magazine of the Air, NBC program from San Francisco, will be used by the Fitzgerald Manufacturing Co. for its "Magic Maid" program weekly. "ASSOCIATED SPOTLIGHT REVUE" of 1931 for the year 1932 has become the "Associated Spotlight" but with the usual cast plus several additions. The new program will differ from the old in offering more distinguished guest artists, upon one of whom the spotlight will be turned during each Saturday night's broadcast, according to the San Francisco office of NBC. This will mark the company's fifth year of sponsorship for a weekly program, according to Harold R. Deal, advertising manager of the Associated Oil Co., sponsor, Harry Elliott Service, 455 Monadmock Building, San Francisco, handles the account. Caryl Coleman, of the NBC producing staff in San Francisco, represents the network. AFFILIATED PRODUCTS, Inc., Chicago, (Kissproof lipstick and other articles), on Feb. 14 renewed the balance of its present contract for a musical program every night, except Sunday, from 10:30 to 10:45, EST, over basic NBC WJZ network. Blackett-Sample-Hummert, Inc, Chicago, handles the account. W. A. SCHAEFFER, Pen Co., Ft. Madison, la., (fountain pens), has signed a new contract with 42 NBCWJZ basic and KGO and supplementary stations for a weekly program, Sunday, 4:30 to 5 p.m., for 13 weeks, beginning Feb. 14. McJunkin Advertising Agency, Chicago, handles the account. QUAKER OATS Co., Chicago, has renewed its contract for presentation of "Van and Don, two Professors" over NBC-KGO network, daily except Sunday, 7:45 to 8 a.m., PST, for 26 weeks beginning Feb. 29. Lord & Thomas and Logan, Chicago, handles the account. AMERICAN KITCHEN Products Co., New York, (Steero bouillon cubes), has renewed contract beginning Feb. 3, for presentation of Jane Grant s cookery talks, Wednesdays, 10:15 to 10:30 a.m., EST, over NBC-WEAF network of 17 stations. Batten, Barton, Durstine & Osborn, New York, handles the account. KOIN, Portland, Ore., has arranged three programs which it transmits Wednesday nights to other stations. At 9 p.m., PST, it will send out the "Magic Mirror" program to CBS-Don Lee stations in the Northwest; at 9:30 the "Isle of Golden Dreams" half hour to the chain as far south as KHJ, Los Angeles; and 10 o'clock with "Modernistic High Jinks," for the Northwest stations again. February 15, 1932 • BROADCASTING Page 19