Broadcasting (Oct 1931-Dec 1932)

PROSPECTS FUNSTEN FOUKE and F. C. Taylor, both St. Louis fur companies, are planning an advertising campaign, using radio along with newspapers and magazines. Ehlinger & Higgs, agency of Tulsa, Okla., has been appointed to direct the campaign. R. G. DUN CIGAR Co., Ltd., London, Ont., a new concern in Canada, has begun an advertising campaign, using radio and newspapers. The Walsh Advertising Co., Ltd., London, handles the account. OREGON DAIRY COUNCIL will sponsor a 1932 advertising campaign to use radio, news-print and films, according to Paul C. Adams, new publicity secretary. Revenue will be derived from a tax on sales. The Portland Dairy Cooperative Association will put aside one-tenth of one cent for each pound of butterfat sold. Carnation Milk Company was reported as planning to match the sum to be raised by the Portland group. CARNATION Co., Milwaukee, already a sizable radio advertiser, has increased its 1932 advertising appropriation 10 per cent over 1931 when it was larger than average, making this year's budget the highest in the company's 30 years, according to E. H. Stuart, executive vice-president. Continuing the use of newspaper, magazine and outdoor advertising, the budget increase was mostly for a new national radio advertising campaign. PLYMOUTH ROCK GELATINE Co., Boston, is planning a 1932 radio campaign. Miss Marian Clarke, Boston, has been named its director. TRANSCRIPTIONS S. C. JOHNSON & SON, Racine, Wis., (polishing wax, etc.), in January started a year's campaign with 5minute daily transcription programs that have been placed by National Radio Advertising, Inc., over 60 stations. The program features a background of music during which the local announcer describes radio program features of the remainder of the day. The same company has also placed a 15-minute transcription series over 20 Canadian stations. RAYMOND SOAT, president of National Radio Advertising, Inc., New York, announces that the Seiberling Singers weekly transcription series, produced for the Seiberling Rubber Co., is now being placed with 158 stations. LOS ANGELES SOAP Co., (White King granulated soap), has contracted with Scott Howe Bowen, Inc., for a series of transcriptions of the "Shandu the Magician" program, now being featured on the CBS-Don Lee chain on the west coast. The program has been placed with about 45 stations. Earnshaw Young Co., Los Angeles, handles the account. STANDARD SOUND RECORDING Corp., New York, announces that it has just completed and added sound to a six-reel Brazilian travelogue for Ford Motor Co., entitled "Building a Rubber Empire" in Portuguese, Spanish and English. AGENCIES AND REPRESENTATIVES HERMAN B. ESELEN, formerly sales manager of Brown and Hart, New York time representatives, has joined the Adams Broadcasting Service, New York, in a sales capacity. ARTHUR K. BARNES, formerly assistant director of personnel of the Armstrong Cork Co., Lancaster, Pa., has been appointed advertising and promotion manager, succeeding Kenyon Stevenson, resigned. Mr. Barnes formerly was with Fuller & Smith, Cleveland, and Frank Seaman, Inc., New York. B. G. POWELL has opened his own radio advertising agency in the Athletic Club Building, Dallas, Tex. PAUL WEST, manager of the advertising and sales division of National Carbon Co., has been named managing director of the Association of National Advertisers, New York, succeeding Albert E. Haase, who has resigned to become general manager of a new corporation not yet announced. J. RALPH CORBETT, former president of Corbett & North, New York agency, has established a radio counsellor agency at 420 Lexington Ave., New York. He represents WLW, Cincinnati. RADIO CORPORATION of America has been elected to membership in the Association of National Advertisers, and will be represented by Glenn I. Tucker, public relations director. LOS ANGELES agencies handling radio accounts, and not previously chronicled are listed by our Pacific coast correspondent as follows: A. A. (Bert) Butterworth, 312 East 12th St.; Clarence Young Agency, 530 West 6th St.; Guenther Bradford and Co., 620 South Hill St.; Glasser Advertising Agency, 3875 Wilshire Blvd.; Konning Advertising Co., 1206 So. Maple Ave.; Long Advertising Service, Realty Building; Miller Agency, 718 Central Bldg.; W. C. Gilchrist, 1717 So. Grand Ave., and Radio Sponsoring Bureau, 345 South Spring St. LESTER S. ROUNDS, of Erwin Wasey & Company's New York office, has resumed radio program publicity duties after an extensive trip through several states in the interests of Hudson-Essex. He will concentrate on the NBC Maxwell House Coffee period. KENNETH CARNEY, formerly with Knight-Counihan agency, has opened his own office at 9 Sutter St., San Francisco, and plans to specialize in manufacturing and industrial accounts. HOWARD J. RYAN, formerly with Milne-Ryan-Gibson, Inc., Seattle, has formed the Howard J. Ryan and Associates, new agency in the same city. Radio and other media will be used. EQUIPMENT WEVD, New York, is making a survey for a new transmitter location. H. E. Gihring, of RCA-Victor has been assisting C. Brown, WEVD, engineer in the tests. WORC, Worcester, Mass., has completed installation of a new RCA 100 watt transmitter. Installation was supervised by D. W. Reynolds of General Electric. WJTL, Atlanta, is moving its transmitter from the Oglethorpe University campus, eight miles north of Atlanta, to the Fox Theatre Building, downtown. Studios will remain on the campus. An RCA-Victor centralized radio system, connecting class rooms, dormitories, dining hall and the stadium has been installed together with new transmitter and studio equipment. THE LOS ANGELES Broadcasting Co. will spend more than $100,000 within the next 90 days for a new transmitter and studios for KFAC, Los Angeles. The new transmitter will be of the most modern type and will operate with 1,000 watts on 1300 kc. The studios are to be in a specially constructed penthouse atop the new Cord Building, now being built. Marvyn S. Adams, technical supervisor, is in charge of construction of the new transmitter, a 304-A model ordered from Western Electric Co. He said it should be ready for installation by the first of March. THE BRITISH Broadcasting Corporation has placed an order for a new Empire short wave broadcasting station with Standard Telephones and Cables, Ltd., English associate of the International Telephone and Telegraph Corp. The contract includes two Type No. 4 transmitters and 17 antennas. THE JANUARY "Bell Laboratories Record," in an article written by W. C. Jones, describes a lapel microphone devised especially for the convenience of public speakers. It is only about an inch in diameter and weighs about one and one-half ounces. A 30-foot length of flexible cord provides the connection to the amplifier of the public address system. On the use of the instrument, Mr. Jones says: "It is expected that the lapel microphone will find application in churches, convention halls, banquet rooms and the like. The instrument will be a boom to speakers who depend on gestures for effective delivery or who must turn to explain lantern slides or use a blackboard." WESTERN ELECTRIC Company has issued two new catalogues, one covering its new frequency monitoring unit and the other carrying details of oscillator conversion parts for Western Electric's 1, 5 and 50 kw. transmitters. A. J. EAVES, research products sales manager for Graybar Electric Co., New York, reports that new 304-A 1 kw. Western Electric transmitters have been sold to KFAC, Los Angeles, and WFBR, Baltimore. A. M. FLECHTHEIM & Co., New York, makers of paper-dielectric condensers, announces that its new 7,000 volt Type 2X transmitting units are finding favor with television stations. More than 450 broadcasting stations, it is also stated, are now using Flechtheim filter condensers. C. F. BURGESS Laboratories, Inc., New York City, has taken over the activities of the Burgess Battery Company in the sale of Burgess Radiovisor Bridges (light-sensitive cells), vacuum contacts, vacuum contact relays, micro relays, light control units and other electronic devices, as well as the acoustimeter line of the Burgess-Parr Co. CLAROSTAT Manufacturing Co., Inc., Brooklyn, has just issued its 1932 "Control Handbook and Catalog," which contains "detailed specifications of volume controls, constant impedance controls, phonograph pickup faders, tone controls, line ballasts, line voltage regulators, rheostats, potentiometers, fixed resistors, c. t. resistors and other radio essentials, together with valuable circuit design data." KMPC, Beverly Hills, Cal., reports that its new RCA-Victor transmitter will be installed by March 1. The operating room will be opened for public view through a large glass window. JENKINS TELEVISION Corp., has installed a television unit in WMAL, Washington. The station is known as W2XAP, using the transmitter near Wheaton, Md., on the outskirts of the capital city. The inauguration of the television-broadcast affiliation was celebrated at the station Feb. 6. GENERAL RADIO Co., Cambridge, Mass., reports in its December "General Radio Experimenter" that its new Type 575-D piezo-electric oscillator was developed to serve as a frequency standard in conduction with the Type 581-A frequency deviation meter as a visual monitor complying with the Radio Commission's new frequency maintenance order. Both units are now in production. K M B C helping the Advertiser ?.. CUT COSTS/ KM BC announces Gt&n of \Sckedule )°/q deduction in fifties A Key Station of the Columbia Broadcasting System, originating regular dally programs to stations west of the basic network. WHAT "RUN OF SCHEDULE" IS: TKc Cli.nl may order the CLASS OF TIME de.ired at 60Ja of Program Rates, but may not .pacify definite time. The ltation will eelect favorable time from open period, available, and ia net obligated to furnish the Client advance information at to the time any broadcett will be made. The Station will, however, if requested by Client, furnish certificate of performance giving actual time broadcaat waa made. "Run of Schedule" ratea apply only on Program Ratal, Clanei "A", "B", "C" and "D" MIDLAND BROADCASTING CO. ■HM KANSAS CITY, MO Page 20 BROADCASTING • February 15, 1932