Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000331
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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Ch arlotte (*573=°) SALUTES THE WINNING THREE I • District of Columbia . . ($681.65) • New York ($575.12) • California ($573.73) BUT WATCH OUT, California, for here we come! That little lead of twenty-three cents in YOUR per capita sales will soon be overcome when those agency chaps sit up and realize what a grand market they're overlooking in this healthy, wholesome "State" of CHARLOTTE!* Even the big Empire State will have to watch its laurels. Just a little more good broadcast advertising over WBT will induce Charlotteans to dig down in their jeans and spend a couple more dollars a year. And then we salute only the Nation's capitol! WHAT'S this all about? We're telling you something you're overlooking! Let's lay the cards on the table — face up. You folks up there in advertising headquarters think we're in the dumps down here. We're not — perish the thought. The South has some of the most cheerful spots in the country. Where are the bread lines? Not here! Where do you find manufacturing plants working day and night? Come down and we'll show you. It IS true that North Carolina's per capita sales are below par. The good old North State has a multitude of seaboard counties, purely rural, that have modest buying power. But you can't judge the Charlotte market by that — Charlotte and the rich Piedmont Carolinas served by WBT. Digest these few figures on retail sales (1930 census of distribution) for Charlotte, per capita sales $573.50, total sales $47,420,000.00: Food Bill $9,220,000.00 Apparel Bill $4,440,000.00 Automobile Bill $9,190,000.00 Lumber Bill $2,540,000.00 General Merchandise $9,530,000.00 Miscellaneous $7,700,000.00 * Please overlook our seeming ego in creating Charlotte into a State. It isn't, but neither is D. C. But don't overlook the fact that Concord, Gastonia, Monroe, Salisbury, Statesville and other cities close to Charlotte show per capita sales of approximately $500! STATION WBT WM0 l i IM • Key Station of the Dixie Network of the Columbia Broadcasting System INCORPORATED WILDER BUILDING CHARLOTTE NORTH CAROLINA II ebruary 15, 1932 • BROADCASTING Page 29