Broadcasting (Oct 1931-Dec 1932)

Success of Announcer Depends on His Interest In Products, Says WJR BORROWING a statement by Arthur Brisbane, noted newspaperman, Leo Fitzpatrick, manager of WJR, Detroit, uses it to demonstrate what he feels to be the prime essential in the qualifications of a successful radio announcer. Mr. Fitzpatrick has posted the following on the WJR program department bulletin board: "Arthur Brisbane says, 'It is not the power of the voice which brings hogs to the hog caller, but rather the appeal in his voice. Proper appeal in advertising will bring back prosperity.' "WJR says, 'It is not the power of the announcer's voice which brings sales to radio advertisers, but rather the appeal in his voice. Proper appeal in radio advertising will help bring back prosperity.' "Which, being interpreted, means this: 'Appeal in an announcer's voice is created, not alone by volume, pleasing tone quality, or perfect diction, but by an interest in the product he is advertising; and a consciousness that to the public he represents that product. Goods cannot be sold over the radio by a man who merely reads copy. They can be sold by a man who knows the product he is talking about * * * who furthermore is interested in selling it.' " Two Stations Seeking Wave "Loaned" to KYW RENEWAL of the old battle for return of the 1020 kc. channel, now used by KYW, Chicago, to the second zone, from which it was "borrowed" in the 1928 general reallocation, is indicated with the receipt of a second application by the Radio Commission for the channel from a second zone station. Supplementing the application of WXYZ, Detroit, regional operated by Kunsky-Trendle Broadcasting Corp., an application was filed Feb. 5 by WJAS, Pittsburgh, regional, for the KYW facilities. A hearing on the WXYZ application had been set for Mar. 9, but with the receipt of the Pittsburgh request the Commission decided to consolidate the cases and defer the hearing until the end of March or early in April. KYW, a pioneer station, is owned by Westinghouse and operated under lease by the Chicago Herald & Examiner, Hearst newspaper. Two years ago the station successfully defended its right in the courts to 1020 kc, despite the Commission's contention that it was "loaned" to the fourth zone and against a number of adversaries. While each zone, under the reallocation, is entitled to eight clearchannels, the fourth actually has eight and one-half, and the second seven and one-half. The 1160 kc. clear channel, assigned to the fourth zone, is being used one-half time in the second zone on the "loan" basis. A REPORT is current in Europe that RV-39, known as MoscowStalin, and rated at 100 kw., operating on the 707 kc. channel used by Radio Madrid, is to go to 300 kw. Vocational Guide Series Starts Feb. 18 over CBS IN ADDITION to the weekly series of educational broadcasts over NBC, the National Advisory Council on Radio in Education, with the cooperation of the National Vocational Guidance Association on Feb. 18, will inaugurate a series of broadcasts on vocational guidance over WABC, New York, and a coast-to-coast CBS network of more than 80 stations. Eight broadcasts are scheduled in the series, which ends April 24, and dramatic skits as well as lectures by prominent educators are listed or. the programs. KNX Wins Tax Case KNX, Hollywood, won a point in a dispute with the Federal income tax service in the matter of the amount of depreciation that could be written off on its tax return. KNX's claim that 20 per cent should be charged off was sustained. The tax officials claimed that 16 per cent on cost of equipment was top for depreciation charged. The actual amount at stake was approximately four per cent, or $1,000. Artists Aplenty BECAUSE more than 2,000 artists have been accepted and registered for broadcasts, the British Broadcasting Corporation has suspended for a period of six months, from Jan. 25, all musical auditions in London. PROFESSIONAL DIRECTORY JANSKY and BAILEY Consulting Radio Engineers Commercial Coverage Surveys Allocation Engineering Station and Studio Installations Engineering Management National Press Bldg. Wash., D. C. T. A. M. CRAVEN Consulting Eadio Engineer Allocation Engineering Commercial Coverage Surveys Antenna Installations Complete Engineering Surveys National Press Building, Washington, D. C. EDGAR H. FELIX 202 Beechwood Road Ridgewood, N. J. Field Intensity Surveys Allocation and Station Management Problems Doolittle & Falknor, Inc. Radio Engineering and Manufacturing, Commercial Coverage Surveys, Field Intensity Surveys, Directional Antenna Installation, Complete Engineering Surveys. 1306-8 W. 74th St., CHICAGO, ILL. European Radio Myth (Continued from page 28) under strict supervision of the Societate Eomana de Radiofuzione, Strada General Berthelot 60, Bucharest. The managing director is Ing. Carnu Munteanu. Short announcements are accepted at from 20 to 30 lei (12 to 18 cents) per word. Advertising is handled through the Advertul Publishing Co., Strada Sarindar, Bucharest. Radio Bucharest has 12 kw. on 761 kc. SPAIN — Two companies operate broadcasting stations accepting advertising in Spain. Union Radio, S. A., Piu Margall 10, Madrid, has the principal stations at Madrid, Barcelona, Cartagena, San Sebastian and Seville. Radio Asturia S. A., J. Tartiere 2, Oviedo, handles another group, not indicated. Rates of Radio Union are on a word basis. (Full card rates and list of its stations may be procured from Electrical Equipment Division, Department of Commerce.) TURKEY— Telsiz Telefon T.A.S., Istanbul, has exclusive rights over Turkey's two stations until 1937, one with 5 kw. at Istanbul and one with 7 kw. at Ankara, both on long waves. A limited volume of advertising, none of which can be accompanied by entertainment, is accepted. Rates are on a word basis, one to five words costing 50 piasters (about 25 cents) per word. Turkish and French are the languages used. YUGOSLAVIA — Radio set and equipment makers have been the chief advertisers so far on the three Yugoslav stations accepting advertising, namely, Radio A.D. of Belgrade, 2.5 kw.; Radio Zagreb, of Zagreb, 700 watts, and Radio Ljubljana, 3 kw. Rates are on a word basis, four "typewritten lines" being allowed once daily for 100 dinars, or 2,500 dinars per month. (One dinar equals $0,177). The Belgrade stations uses the Serbian, the Zagreb station the Croatian and the Ljubljana station the Slovanian language. RCA Will Build Station Checking Plant in West AS AN EXTENSION of its recently inaugurated frequency checking service for broadcasting stations, RCA Communications, Inc., is planning to erect a laboratory on the west «oast similar to that now in operation at Riverhead, L. I. The second laboratory will be located at Point Reyes, Cal., according to Arthur A. Isbell, manager of the commercial department. It will be ready for operation next June. FULL TIME was granted WPRO, Providence, R. I., by the Radio Commission, Feb. 9. The station, formerly known as WDWF-WLSI, is a 100 watter on 1210 and formerly shared with WPAW, Pawtucket, now discontinued. CLASSIFIED ADVERTISEMENTS Classified advertisements in Broadcasting cost 7c per word for each insertion. Cash must accompany order. Forms close 28th and 13th of month preceding issue. Wanted to Buy Interested in purchasing used Western Electric 6-B Transmitter with automatic frequency control panel, complete with motor generator for use in Southern California. Communicate immediately, Erwin' Sklar, 950 South Menlo Ave., Los Angeles, Calif. Let Us Help Vbu control sound and beautify your studio WITHOUT obligation one of our USG Sound Control Engineers will gladly consult with you on any problem in studio acoustics. Our vast experience in this field and our complete line of materials for acoustical correction and insulating against disturbing noises enables us to solve your problem. Special attention is given to studio design. Some of the many stations where we have assisted in combining perfect acoustics with beautiful interior decoration follows: WBRC, NAC, WBEN, WDOD, KYW, WJKS, WBBM, WMAQ, WENR, NBC (Chicago and New York), WHK, WCFL, WHFC, WCHI. KMBC, WIBA, WCCO, WMCA, KQV, KWK, KMOX, KLX, WBZ, WWVA, WTAG, WCAO. Please write to us for further information or for an appointment with a USG Engineer. He will gladly study your acoustical problems and make recommenda^2! tions for the attainment of definite, predetermined Z'J results. Address the United States Gypsum Co., Dept. B-2, 300 W. Adams St., Chicago. SOUND CONTROL SERVICE Page 30 BROADCASTING • February 15, 1932