Broadcasting (Oct 1931-Dec 1932)

Record Details:

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MINNEAPOLIS ^|TCCO SAINT PAUL Cleared Channel 810 Kilocycles $0.00052 Half an hour's evening time on WCCO at the general one-time rate, costs fifty-two one-thousandths of a cent for each receiving set in WCCO's demonstrated intensive and good service area. 414,130 Receiving sets are in this good service area, as shown on the map. In the intensive service area there are 283,551 sets. A 2-Cent Stamp Covers the cost of delivering a half-hour's evening program from WCCO, normal talent cost included, to twenty-five receiving sets in the intensive and good service area. The foregoing figures are based on the following factors: 1. The recent survey made by WCCO to determine its area of dependable service, full details of which are available on application. 2. The United States Census Bureau's 1930 figures for radio receiving sets in homes. 3. WCCO's published rate card. What other medium can offer such wide regional coverage at so small a cost? NORTHWESTERN BROADCASTING, Inc. H.fA. BELLOWS, Pres. Offices: Nicollet Hotel, Minneapolis E. H. GAMMONS, Vice Pres. BROADCASTING • March 1, 1932