Broadcasting (Oct 1931-Dec 1932)

Record Details:

Title:
Broadcasting
Date:
Oct 1931-Dec 1932
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting (Oct 1931-Dec 1932)
Leaf #:
000367
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 20, 2022
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BROADCASTING Published Semi-Monthly Vol. 2 No. 6 THE NEWS WASHINGTON, D. C, MARCH 15, 1932 . gftJ^cSjJ GAZINE OF THE FIFTH ESTATE ELECTRICAL Transcriptions brought $12,000,000 and scores of advertisers to radio stations in 1931 . No other organization has performed so significant a service to commercial radio as did this company in originating and developing electrical transcriptions. ORIGINATORS AND PERFECTERS A OF ELECTRICAL TRANSCRIPTIONS I ATI O NAL «*wo ADVERTISI NG Inc. New York: 120 West 42nd Street, Wisconsin 7-2391 Chicaso: 410 N. Michigan Ave., Whitehall 4368 Detroit: 4-237 General Motors Bldg., Empire 8220 Hollywood: 6425 Hollywood Blvd.