Broadcasting (Oct 1931-Dec 1932)

An Advertiser Tosses A Bouquet . Although BROADCASTING is a young magaine as magazines go, it has won an enviable place for itself. From the outset our readers were enthusiastic in their endorsement of the magazine. Now comes the strongest kind of endorsement from an advertiser — a statement of results: "If you will permit it, I would like to again favorably comment both on your publication and on the effect of our advertising in it. We have several real leads for acoustical treatment that undoubtly came from our advertising in your paper. One of the nice things about these leads is that invariably we seem to sell the prospect." UNITED STATES GYPSUM COMPANY M. A. Smith Sales Manager Contracting Division Advertising results mean that the advertising is being seen and read by real prospects. Advertising which produces results is profitable advertising. BROADCASTING produces results for United States Gypsum Company and dozens of other satisfied advertisers — it will produce results for your advertising. Give it a chance. If you have merchandise or service to sell to the leaders of Radio — BROAD ASTING can do a strong, economical advertising job for you. Write us for rates, mechanical requirements and closing dates. BROADCASTING THE NEWS M^SAZINE OF THE FIFTH ESTATE National Press Bldg., Washington, D. C. Radio City's NBC Studios Described World's Largest Among the 27; Adaptable to Television RADIO CITY studios and broadcasting facilities to be used by NBC were described for the first time March 2 by 0. B. Hanson, NBC manager of plant operation and engineering, in a talk before the Institute of Radio Engineers in New York. Studio facilities more than double those now in use at 711 Fifth Avenue were outlined by the speaker. The largest studio in the world is included in the plans. All of the new studios will be readily adaptable to television, and most of them will contain balconies equipped with theatre seats for guests. The NBC unit will occupy the third to the eleventh floors in the Central Tower. Structural work on this building is expected to commence this spring, and the official opening is scheduled for May, 1933. 27 Studios Provided "IT HAS BEEN estimated that 27 studios, 6 audition rooms and other appurtenant rooms will be required by NBC," Mr. Hanson said. "All studios are to be two stories high, with the exception of one planned to be the largest in the world with a height of more than three stories." "Four special studios grouped around a common control room will be provided for the use of complicated dramatic productions. With this set-up the orchestra can be placed in one studio, the principal actors in another, crowd scenes in a third and sound effects in the fourth, and the pickups electrically mixed in the common control room to create a desired effect. "This arrangement can also be PROFESSIONAL DIRECTORY JANSKY and BAILEY Consulting Radio Engineers Commercial Coverage Surveys Allocation Engineering Station and Studio Installations Engineering Management National Press Bldg. Wash., D. C. T. A. M. CRAVEN Consulting Radio Engineer Allocation Engineering Commercial Coverage Surveys Antenna Installations Complete Engineering Surveys National Press Building, Washington, D. C. EDGAR H. FELIX 202 Beechwood Road Ridgewood, N. J. Field Intensity Surveys Allocation and Station Management Problems used for television broadcasting where four scenes might be set up in the different studios and the television camera or scanner in the control room rotated to focus on the four in the proper sequence. In anticipation of television all studios will be electrically shielded and provided with suitable lighting facilities. Observation Galleries "IN ADDITION to the large studios there will also be a number of small ones especially designed to handle speakers. In view of the increasing number of child artists, a special lounge room has been arranged for them, together with a studio suitable for children's productions. All of these studios are to be grouped on the fourth, seventh and ninth floors with a centralized power supply and control system located on the sixth floor. "In the larger studios, the observation galleries are planned with theatre seats. In some cases these observation galleries are separated from the studio by sound insulated glass partitions, while on other instances the galleries are open. Private observation rooms are also provided for the sponsors of programs and their assistants, critics and guests. An observation room has been planned directly in front of the main control room, so that the guests may see the technical apparatus and the staff in operation." The operating staff and production and traffic departments will be centrally located, Mr. Hanson said, and a private system of elevators will give direct access to all studios so that at no time will it be necessary for any of the production staff to cross the corridors provided for the exclusive use of musicians, performers and guests. PERSONAL INSTRUCTION At the AMERICAN BROADCASTING COLLEGE, in announcing, continuity writing, drama, dialogue, music, dramatic reading and poetry. Instructions are given by one of the country's foremost authorities on broadcasting. Day or evening classes for men and women (children accepted). Enrollment by appointment only. Telephone NAtional 5647 or write for information. No correspondence courses. AMERICAN BROADCASTING COLLEGE SOUTHERN BUILDING WASHINGTON, D. C. Father Coughlin Sues REV. CHARLES E. COUGHLIN, Catholic Priest, of Detroit, and the Radio League of the Little Flower, Baltimore, which sponsors his radio sermons, have filed suit in the Federal District Court to halt publication of "Father Coughlin's Radio Sermons Complete," by Knox & O'Leary, publishers. The brief asserts that copyright should have been in name of League instead of publishers. Page 28 BROADCASTING • March 15, 1932 |